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 >> Okay. All right. We now have a forum. With the forum I will call this meeting to

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 order at 8.03 a.m. We will now open with the working session. Item EDP 26-007, hold a retreat

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 workshop and discussion facilitated by Opportunity Strategies LLC and advise staff on priorities

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 regarding the city's economic development challenges, strengths, and goals for the 2025,

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 2026, 2026, 2027 fiscal year. Estimated presentation and discussion time is four hours. Welcome.

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 I will hand it over to Alicia. >> I hope I'm sorry.

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 >> Good morning, everyone. All right. So this morning we are going to get into writing some

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 goals. Hopefully y'all had a chance to think about everything last night and jot down some

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 things that you wanted to put forth as your priorities for today. Recognizing that we're

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 not going to be able to do everything that you mentioned yesterday, all the things that

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 you want to do, but today we want to get down to the three, four, five, six, no more than

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 seven things that we want to put on your to-do list for the next year and a half of this fiscal

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 year and next fiscal year. So just a real quick recap. We talked yesterday about development

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 services. We talked about expanding funding opportunities, site development. Really, really

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 a lot of people talk about celebrating our successes, driving home, the successes that

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 we have in storytelling, becoming a hub for logistics. How do we leverage that? Medical.

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 The chamber in the city, who's doing what and how do we divide what it is that we're

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 supposed to be doing with recruitment that's already identified, but how do we make sure

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 that we're tracking recruitment, diversify the businesses that we want here, Main Street,

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 VRE. We talked about incentive sets for recruitment retention expansion. How are we going to capitalize

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 and categorize the results from VRE? Like where did all of our, where does the records

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 go of all of our conversations with our existing industries? Opportunity zones. We talked here

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 about how do we identify and leverage our competitive edge, being site ready, providing

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 white glove service around the city, frictionless development services. How do we kind of get

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 that machine going well old? How do we ensure customer service excellence in all that we

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 do? Relationship development, fostering partnerships, safety, homelessness, a target industry analysis

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 that helps us with lead generation, knowing which businesses we need to go visit, where,

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 trade shows. And then we talked about business round table with a bus tour, the growth summit

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 that UNT and the Dallas Business Journal is doing. University commercial. Silver tsunami.

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 How do we help business owners who are ready to retire, but they are ready to sell their

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 business? How do we manage that? Is it an opportunity for us to work on that? And then

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 we talked about the TWU Women's Leadership, the existing business transfer that Jason

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 was talking about. So that's a quick kind of overview of all the ideas that we discussed

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 yesterday. When we talked about the homelessness situation in Denton, I did go do a little

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 bit of research last night about some cities who have found some solutions. And so the

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 word solutions means different things, of course, to different cities. But I wanted

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 to give you this as just kind of a to do list to search research out. Maybe you can talk

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 to some people through TML or through National League of Cities, different places. And I

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 know that's not really this group's job, but if you pass it along to some other city

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 ACM, city mayors, good for city council to know these things. This is the result that

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 I came up with last night with some help from AI. These are the five cities across the United

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 States who've made really big strides the last few years in addressing homelessness

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 concerns. I was shocked to see that Houston has reduced its homeless population by 63%

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 in the last eight to 10 years. That's significant. So especially for a big city, but that's the

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 only big city on there. The other four cities are in your population range or smaller. So

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 Rockford, Illinois, Abilene, Bakersfield, California and Chattanooga. So those might

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 be some kind of research figure out what all they did. But the one thing or the five things

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 that all of these cities had in common was the process that they used. And the process

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 was immediate permanent housing. How do we get people off the streets and into some kind

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 of shelter right away, centralized coordination system. So one entity doing all the coordination,

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 fast housing placement. So that meant anytime someone was identified and needing housing,

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 they were housed within days to a week, not months. So there was someone looking for the

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 opportunities and getting them housed immediately. And the big, the big key was city, county

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 and nonprofits all aligned together. So whoever doing the number two coordination, they got

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 the city, the county and nonprofits all working together to do that, which y'all know, that's

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 a hard, hard thing sometimes. And then the last one was we've got to have places to put

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 adequate housing supply. So anyway, I just thought I'd share that with you just did a

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 little research on that. So whoever y'all need to pass that along to, to start doing

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 some research on that, it's not really inside y'all's purview. So that helpful at all. At

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 least have some places to start working and people for city management to start calling

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 to say, okay, so what questions, concerns, feedback, ideas, anything from yesterday after

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 sleeping on anything, anybody have any things that they pondered overnight? Was it outside

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 of my reflection on last night? Great job in categorizing the box for the someone that

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 you have a big, big, big variety. It seemed like we were, you know, you weren't working

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 towards the common one. Okay. Well, this is a high level over thought, but for me personally,

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 the quality of my piece is something I'm very much interested in because it just captures

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 him. Okay. And so listening to have peers here, I just think we're just on the right

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 path. I think that when we are talking about our city and not necessarily compare it to

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 everybody else in the book, which is where we are certain people are gravitate towards

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 us because we all agree that we're saying that same kind of flavor culturally, you know,

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 we all agree on it. We have our own partners here, really care about what they're doing.

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 I'm just talking from city council perspective. Yeah. And I'm just a regular citizen here

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 as well. So I'm just really glad to be sitting here knowing that when I go home, you know,

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 I've been on the council here for five years. I'm just so excited about sitting next to

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 people that were born and raised. So being able to know that when I go home, I'm done

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 with all the incentive to ensure that the investors here, the developers, the chamber

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 of commerce, the hospitals, the school district, the airport, you know, everybody's just still

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 working hand in hand to make sure that I'm safe. So I appreciate that. I really do appreciate

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 it. Great. And I think that's a good important thing. We're all, everybody here has the same

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 hopes and dreams for them, that it's successful, that it's a great place to continue the work,

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 play and visit and all that good stuff. And so yes, we've got issues. Yes, we've got to

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 overcome some challenges, but if we operate today's goals from our strengths and our opportunities

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 and our successes and tell that story, I think that's a good lead for the goals. Yes, Rick.

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 I think sometimes we don't take advantage of some of the assets we have. The chamber of

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 commerce has done a fabulous job of having what they call leadership done, but I don't

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 think we call on those alumni who have been through that program to help them stay current

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 on, I mean, the first class 30 years ago. 41. 41. A long time ago. A lot of those people

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 no longer live here and things like that, but the ones that do are still worth, you know,

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 contacting to help them be our cheerleaders in the community. And I think sometimes we

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 haven't done a good job of staying in touch and I can speak from experience. I was in

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 class one and two, average honor. I think that's part of our cheerleading point that

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 we've got some more cheerleaders out there. We're just not calling. Yeah, that's a great

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 idea. So can you speak to what is the, is there an alumni group? How active is it? What

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 does that look like there? It ebbs and flows. 41 years is a long time. You get hold of people.

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 Sometimes you find out there's somebody that's been in class one that you didn't even know

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 that I didn't know that. I'm glad to know you walked out in the first class. I'm going

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 to put in our board for a minute. That's like the fact though that it's so strict. If you

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 miss the first meeting, you don't, you don't get to come. So it's important that everybody

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 come to all the things. So that's a good time. I think it has a, it has a great reputation.

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 I know Matilda is a graduate from it. There's probably a few others. There's a graduate

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 leadership in that here. There's three people. Okay. Oh, I am. Oh, you. But I think an alumni

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 program has always been talked about. It's not a dual class project every year. He was

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 the young professionals one of the years ago. They're working on a chamber foundation right

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 now, which is exciting. But one of the goals is getting individuals that take the program

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 to speak elected or appointed or board positions, but having the advancements to do it and the

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 knowledge to do it. So not just instantly saying, oh, I've done leadership that now

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 I'm going to go run for city council, working their way up through committees and appointments

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 and whatnot and leveraging their community wide knowledge into opportunity to advocate

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 for this community president. Amen. And that's the whole point. The chamber adult leadership

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 programs across the country is to prepare up and coming business leaders to become up

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 and coming community leaders. And, you know, the work starts after graduation, you know,

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 is preparing them for all that. I don't think that we've convinced enough of them to go ahead

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 and run for the elected offices. I'm going to tell you that I'm, I don't think the current

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 candidates for city council have much background on behind the scenes. So we have an educational

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 job that's huge. Right. Well, maybe you can lead this year's graduations and you can promote

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 that. But that's really the whole point of that really is the whole point of leadership

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 for them to graduate thinking, okay, what's my next step here? Is it running for office?

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 Is it getting on a board? Is it working with a nonprofit? What does that look like?

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 I like the United way. They do a good job of taking people who want to be on some of these

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 boards and commissions who have no experience. And, and some of those who have been around,

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 I teach the liability part of being on the board, uh, have in the past and have recently, but I mean,

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 there's another group that they're, they're in this for the good of the community, but maybe from a

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 different angle, but we all work together. Well, the one thing that came to my mind is

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 we see this a lot. I think the barrier is always, that's great. We got to give people like ready

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 30 seconds to a minute materials that they can distribute like this, like that goes back to

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 storytelling. Well, it comes down to like the boots on the ground logistics and someone owning

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 those like snippets, those bits, those little pieces of facts. It's not a huge document like

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 this, this big and people just look and they go, I'm not gonna read that. It needs to be like one

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 slide. It needs to be 30 seconds video. Everyone's got TikTok brand. So they're not gonna, they're

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 not going to watch it. They're not going to look at it. Like we just got to adapt to it. I mean,

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 it's worth my visit for all the time now. All of our trainings has been turned into a minute and a

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 half video. Yeah. Same here too. I mean, I used my strategic plans about five years ago. I started

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 doing these one pagers because people are like, citizens aren't gonna read the whole strategic

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 plan. One page with the goals listed and that's it. You're right. And the book, I think you can

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 incorporate that in all that y'all do and especially on media, like in a video. If you have

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 what Briggs say, and I think, you know, we can leverage those networks, but we have to give them

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 that 30 second elevator speech too. Like, or else I'll just, okay, I'm engaged in community. What do

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 I do? And everyone just stands there, looks at each other. Yeah. Right. Like that's the idea to

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 execution. Yeah. Y'all have this year's graduation speaker yet for leadership? It's usually a member

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 of the club. Oh, okay. The class comes and talks about what their project was and what they learned.

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 So they have to appoint their own speaker. Okay. Yeah. Well, maybe that's a good message to give

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 that speaker is like, let's talk about what's next after this and what we've prepared you for.

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 And then maybe you're one patient. So I can, um, Lucy, bring up that. Oh, yeah. Yeah. It's just a

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 white glove service. Like your service in general. I think we're all, um, a lot of businesses on the

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 banking, I mean, it's all served, right? I mean, my bank or another bank is, you know, one, it's

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 the service that you get that makes you want to come back. So I don't know if the city is any

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 different. Um, but I think if you're going to have a 30 minute or 30 second or a minute and a half

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 for sales pitch or storytelling, like it's a lot easier to do that. It's like what you're saying

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 is actually true. Right. And, and the problem is, um, I mean, there's probably some challenges on

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 how you only pay to get a faster service, but if it's been done in other cities, we should figure

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 out how to do that so that we can offer that thing. But I think the underlying premise is we

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 need to offer good service. Like in the last probably 90 days, I've had two instances with

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 the city, one as a property owner where they tended to apply for a permit and they, the city

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 closes at noon on Friday. So they sit around and wait and they don't notify them until the 11 o'clock

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 hour on Friday that, Hey, your permit has an issue or has been rejected. I mean, there's nothing you

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 can do or get to the weekend or, um, and then with that same tenant, I was just, they had transferred

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 utilities over to the tenant. We were trying to get transferred back to us before they terminated

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 utilities. We contacted the city facility department on Monday and they said that they call us on

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 Friday at the end of the 11 o'clock hours, two instances, two for two, and I have zero billing

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 C on a regular basis. And of course they're done at 1130. So then the electricity gets turned off

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 that night. One that is the, um, uh, they didn't do the transfer. They still got to go back to the

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 permit for the, um, inspection process, which was not true. All we had to do was just transfer it

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 from one order to the other. Um, but they waited five days to give us that information and it was

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 right 30 minutes before they closed. The only reason that's happening is because some employee

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 thinks that that's okay. There's no, there's some, there's no one who's told that employee

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 That's what I'm saying. Like they think that's okay because no one from above them has told

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 them that that's unacceptable service at the city of Denver. Right. So that standard has to be good.

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 So we've had permits that have been issued and I'm not so happy with the work that you

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 be done. Okay. Oh, you're kidding. What happened the last nine months? Uh, you know,

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 we're not going to do that. I was just thinking of writing some thoughts on it yesterday. I felt

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 that was here for this morning. Really I was, I was looking at the perspective of our organization,

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 you know, the larger organization here probably seem a clearer as long once they're still trying

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 to figure it out, but every department has to collaborate. We have to look at it as we have one

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 common goal. Right. And, and if the organization is the city of Denver and we, he, the board is

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 one department, then we have to identify where our farmers are across the aisle. We have to identify

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 who the other components are of this organization that we are misfiring and we have to align.

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 Because without it, you're not going to fix what he and I have talked about. You're not going to

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 fix the builders that come once and they tell you that's it. I'm not coming back. Right. Uh,

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 and we burn to a lot of big builders that way. Um, but it's that collaboration that this patient,

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 the, the, Hey, this is, this is not EDP. This is not your other. It's a holistic reputation.

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 Right. And as much as I agree with what's taking us, I love the outdoors and I want the outside,

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 I have to figure out how to tax for that purpose, but I also have to figure out how to create

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 opportunity for the, maybe not the size of the organization that I want to see, but I do need

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 some of those. I do need some large organization. I need some little, some small.

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 The problem is like someone like Lee that has interaction a lot, someone like myself that has

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 contact in the city, like we can pick up a phone call, so I would get up somewhere at six or seven

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 o'clock at night and get a thing over the weekend. I didn't transition in my face and get that fixed.

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 That's not available to. Well, in the back of the, you shouldn't even have to, it shouldn't be on

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 who's got contacts after hours to get something done. It should be an expectation of all employees

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 out of the city that says these are our standards and you will live up to these if you plan to

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 continue work. I agree with what they're saying. Well, there's, there's another part that I look,

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 you know, some of these subcommittees on building inspection or plan approvals and checklists,

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 and the amount of submittals coming into the city is pretty large. And, you know, like I said

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 before, a lot of the projects are part of projects that are being worked on today.

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 So I think it's got to be a city management leadership and city council saying we want

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 this piece of our city to be the best service because we see the importance and see. So I

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 think we have to meet with city manager and city council members and say, okay, we have,

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 if we will truly believe what's coming out of this, that time to get something done in customer

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 service in those departments are the number one, because I said yesterday, ready employees,

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 they're ready sites. Basically there are a pipeline of employees. If that is the real

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 over incentives, not that we don't want to get rid of it since, but those are the real top two

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 things that most people are looking for. Let's make it, let's make a decision. We're going to

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 put funding to that, right? We're going to put our money where our mouth is and let's go advocate

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 because that's about what we can do in those areas. Let's go advocate, get that done because

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 we don't have a lot of funds because the real train to go through a money deal. Let's, let's

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 service them. We're at the top of the city, state of Texas, the top of business and everybody pays

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 the same, doesn't matter where you stop, don't you walk in. So what do I have to sell? Cirks,

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 somebody's closing at eight, seven o'clock on a Saturday morning or they're at seven o'clock on a

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 Saturday morning. You know, you're already paying, you just said, well, it is actually because

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 you look at the number of permits coming in, the process and the flow, you know, I'm not defending

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 them getting back to you, but they may have had 2000 of those that day, you know, they didn't have

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 it twice. So it sounds like a trend, but it's looking at that workflow and going, are we, are

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 we putting our money where we think it actually moves the needle? It's, it's building metrics for

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 analytics that drive that. That's the same thing. If you go through purchasing refuse or whatever,

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 and guys who are accounts payable have 5,000 a day, they don't know they just see a stack of 5,000.

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 They don't have like an aging report and some other key metrics that actually give them the

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 dashboard or the transparency to know what's important. Like it's not, it's very easy to say

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 that people don't care. Right. That's nine times out of 10, it's not true. They typically don't

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 understand either their part in the whole system or they can't see the results of what they're doing.

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 Right. So if you can, if you can put those things in front of them, it'll fix it like five times

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 out of 10. Agreed. And I think you're right that most people, when they know better, they'll do

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 better. It's often an opportunity, it's often a problem of them not knowing what this is for

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 and what the vision is. If all city employees can't say what the vision is for the city,

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 then they don't see their piece in it. If this might be an IE question, you know, I know our

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 industry is run by KPIs. That's where I just wrote, sorry, NIUP. So for a city, when it comes to

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 permits and things like that, where does it start to set goals? And what I mean by that is if I had

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 5,000 permits a week and I can only process 200, that's fine. But do we have goals of what kind of

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 200, what level of impact 200 are we going to process? And how many do we want to? Is there

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 any type of common goal of achievement as a city that we're trying to do when it comes to that?

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 And I'm being like, because in my industry it's all about KPIs. Right. Everything is on push.

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 I think that's the answer right there. And because we don't have development services sitting here at

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 the table today, but I think this quarterly roundtable where everybody comes together and

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 there's a, you know, where development services is sitting there with all of y'all in a big group,

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 that question can be answered there. What are the KPIs? Are they on track with what we need?

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 They're working hard and they have reviews and they have processes internally that, you know,

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 serving on some of these subcommittees of these things. They're working very hard at those things.

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 You know, I think part of the problem is in that part, we can forecast our business, right? We can

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 know we're going to go bid on 15 jobs, we're going to close three or whatever that is. The city then

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 has to take whatever's submitted. So one month that thing may spike in the next month it might be low.

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 So I think that's their hardest challenge is balancing that workload because they don't have

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 any control. If you guys are busy, you're not going to bid jobs for a few weeks, right? Until you know

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 you can get to those projects, the city has to take. And so that's one paddle that they have.

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 So I think it's just helping out again, back to say, okay, we're going to fund this, even it

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 at the highest level because this is the problem. But I know they are working very hard on that.

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 Scott's here, Charlie's kind of taking the reign on that and it's just hard because it's huge fights.

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 Not that it can't be overcome. He can manage to overcome. And I mean, I think we don't know what

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 all that is until y'all sit down and talk to them. Like they're doing a good job on a lot of things.

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 They need to be sitting here and talking about what all that is with y'all. So they do developer town

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 calls. And I think they're probably the same way that like Kristen or Jamie report on mainstream

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 or EDP, they can always do a quarterly report to have some of that fact. Are you doing quarterly?

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 It's just like anything else, right? The more you sit down and talk about it,

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 everybody understands. And when everybody understands, everybody kind of

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 does better once they understand it. So that's the economic film. They may ask for you.

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 They don't. A lot of times I'll talk to development services directors that they don't understand

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 where they are. They don't even understand that they're doing that. What that is and their piece

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 in it. So I think the more y'all can collaborate and work together with all that, I think that

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 cross-department collaboration can be really important. And one thing I'll say, kind of

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 speaking to Rick's thing, and then we'll start writing some goals. Talking about the chamber,

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 one of the best things that I've seen where chambers have a long history of alumni classes,

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 but not a real solid, robust alumni group. It could be next year's project. I know you usually

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 let them decide on their project, but you can also feed them and say your project this year is you're

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 going to create an alumni group. They don't decide. Our board decides. Okay, well there you go.

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 So you get to help decide what the project is for the leadership class?

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 The board. The board folks got it. Yeah, that might be a good project. So like let's say

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 leadership class that starts in August. Your project this year is you're going to build

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 and execute an alumni organization, and then they figure out what mechanics are. Anyway,

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 that's just one of the best practices I've seen. And then when they own it, all of a sudden it's

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 really, really strong. Yes, every other challenge. Was there any briefing day?

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 Especially with experience. Let them build it. They're there to do stuff like that.

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 And then they're on, but he already knows. Yeah, he's done it twice so he knows what to do.

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 He was forced into that, but I think, I think you're right, Rick, that that's a good

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 action tool that we're not really activating yet. So okay. All right, any other things?

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 Okay, so hopefully you've decided on what your top two goals are for the year. I hope you,

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 just a refresher. I'm going to give you, I'm going to give everybody two post-it notes.

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 The colors don't matter. We're going to have different colors. When I give you your two

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 notes, I want you to tear them apart. You got one goal on one sheet, another goal on another sheet.

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 Now a goal is kind of an overarching goal. We're going to have multiple strategies underneath.

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 When we get three to seven goals put up here, we're going to have strategies underneath them.

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 So what's going to naturally happen is something that you think is a goal. Somebody else

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 has a bigger goal. And so now you're going to become a strategy under another category.

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 Okay, so we're going to, you're going to help me organize all this on the flip charts.

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 So I want you to think about for this organization, what are the top two things that we need to put

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 our goals that we need to get done next, the rest of this fiscal year and next fiscal year. So that's

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 like a little over a year and a half or whatever. So be thinking about that. If you need to get up

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 and walk around and refresh yourself on the stuff we mentioned yesterday, I want you to think about

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 the SWOT analysis that we went through. I want you to think about the staff's SWOT analysis,

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 which was real similar. And so look through if there's anything you circled or took notes on

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 yesterday that stood out to you. So we'll get everybody's top twos and then we're going to see,

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 is there anything really big missing that you're, whatever your number three is probably going to be

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 somebody else's. So we'll see what's missing. Use your sharpie for this, please. I want you to write

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 just a quick goal on the sheet of paper

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 and use your sharpie so folks can see it from across the room.

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 I'll give you a minute. I was like you've seen the same, but two of those already lost your sharpie

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 or you stole my sharpie and took it home and I'll get any of the other ones going.

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 No, it's not for our legs.

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 Top two, disorientation. And I also want you to think about yesterday we talked about

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 things that we can get done and things that we can get influenced.

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 Anybody need a sharpie?

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 We have an extra one.

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 No, don't tear it. Y'all don't tear your sheets, okay? One goal per sheet. One goal per sheet.

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 I mean

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 All right, everybody got two sheets.

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 Now workforce development, think about recruitment, retention, VRE program,

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 white gloves, all that stuff. So some of your goals are going to be things that you can do.

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 Some things are going to be things you can influence that others can do.

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 Use your sharpie right large so people can see it across the room.

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 Who needs another sheet? Change your mind? Messed up?

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 You need to get up and walk around, please do.

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 Who needs another sheet? An additional sheet or replacement?

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 Pass.

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 Maybe another minute. You can walk around if you can't see any of the

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 words up there. Look at the SWAT from yesterday. What did you circle? What stood out?

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 Well, like the SWAT during council, they receive, which I do all the time.

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 Those lights are actually very very hot sometimes.

315
00:35:23,600 --> 00:35:25,680
 Well, thanks for asking.

316
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 To be a little sister to this guy. He's five years young. Five years, okay. So he just

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 colors like that. He's not turning gray, he just colored like that.

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 Got a bound book of the 10 generations back.

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 Oh my gosh, oh my gosh.

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 Today is old. I've got a couple people working.

321
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 Oh, you just turned nine. So I'm David. So competing.

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 Puppies are not raised again. Do you want the sound on? I'm sorry.

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 Is that what you were saying? Yes. There we go. Yeah. One of these puppies for getting this weekend.

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 All right. Okay. All right.

325
00:38:17,440 --> 00:38:21,520
 Okay.

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 People still writing, but that's okay. We'll just go ahead and start going and see what

327
00:38:50,880 --> 00:38:56,880
 seeing what we got coming up. Okay. So what we're going to do here, what we're going to do here

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 is one person is going to call out one of their goal areas on their goal language.

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 And we are going to categorize them up here. Maybe three on this side and two and three.

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 We'll see what happens here. But as people start calling them out, you're going to help

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 me organize. Where do you think it goes? Because a lot of these things that you're going to say,

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 you know, in multiple categories. So we're not trying to get everything perfect. We're

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 just trying to get everything that makes sense logically in the right areas. Okay.

334
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 So who wants to go first? One goal, just call it out. What you got? Well, mine wraps around

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 funding and the perception of funding and people out there are thinking that someone like me is

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 taking money from someone like this, so I can give them special treatment, you know, and that kind

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 of thing. I like for us to be more transparent in, you know, how funding works for a Norway

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 community. I said how things are built, the incentives part. And then I have executive

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 help and leadership, but we need more in just perception of how funding works. Okay. So is

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 this a funding category or is this a storytelling category? It's going to be both, but mostly we

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 want to put it out as a funding thing. Okay. Well, I can tell the storyteller. Let's put it on the

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00:40:27,360 --> 00:40:32,960
 storyteller. Okay. So the way you're describing it, it sounds to me like it's getting the word out

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 about what we're really doing on the transparency. How does it work? All that. Okay. Okay. So let's

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 put that here. We'll start with storytelling. Who else has a storytelling goal or marketing

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00:40:47,120 --> 00:40:55,040
 goal? Kim? Yeah. So I wrote a messaging campaign and the three things would be a piece of messaging

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 blog, if you should do at our city, stakeholder buy-in, which was meeting everybody that would

347
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 need buy-in from this, and then free earned media, crack up our messaging blog. Okay. So messaging

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 campaign, cohesive messaging, stakeholder, and earned media. Okay. So now y'all see what's happening

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 now. Her storytelling goal is now strategy under a bigger goal. There may be even a bigger one here.

350
00:41:21,520 --> 00:41:25,600
 So we'll, we'll keep this category going. Why don't you have some storytellers? This is creating,

351
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 create, and tell the story of that. So more broad. Right. Now, is this the story of economic

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 development in general or the storytelling of economic development in Denton and what we've

353
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 won up at the top? Okay. I think this is a bigger overarching goal. Okay. Who else has storytelling?

354
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 Promoting the impact. I think part of what the monitoring is you bring people about all

355
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 business. They come with it. They contribute to that and also tell that story. It's tiff. The big

356
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 analysis is always called butt fool. Butt fool is the speed here. All this other stuff that happened.

357
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 Right. Right. What do you have? Read it for everybody. Celebrate past successes,

358
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 thus encourage repeats. Celebrate past successes and then encourage repeat.

359
00:42:31,840 --> 00:42:36,400
 So I think this part right here, I don't want to gloss over what Jason said on the multiplier

360
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 piece. He said promote a multiplier effect of new businesses. So talk about what the impact is

361
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 right now. What are y'all using a data impact tool? We are using impact data source. Okay. Good.

362
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 And so is that, is that software mainly used in-house or are y'all using that to promote

363
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 messages like the, like what Jason's talking about? It's mostly used in-house, but we can

364
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 definitely certainly hear in a way to promote it better. Roger? Sometimes different because

365
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 the tip structure is different than the state I came from. But you know, when you get over the

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 city council and there's an argument, it's always over you. You're asking for future money. Right.

367
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 You can get money up to 20 years. And the funny thing and funny as they start counting this money,

368
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 it's like, you know, this project isn't going to generate any money. I'm not taking anything

369
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 away from you. I'm taking part of it. Right. Zero loss. Like until that's almost been part of that

370
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 before. Right. So just to clarify, everybody probably knows this already, but in Texas,

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 we call them TURS, Tax Increment Refinance Zones. In other states, they're called TIFFs.

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 And it actually is a TIFF, but a TIFF is a Tax Increment Finance Process. And so what he

373
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 says TIFF is the same thing as TURS. So it's got a good story for that too. It's a discussion.

374
00:44:01,920 --> 00:44:08,880
 Yeah, it is a TURS. Right. If you said you could do that exactly. Since 2005, I think when that

375
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 started, this is generating this much income. Had we done nothing, it would have been $96 times

376
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 whatever, because it was all ahead exemplary. And then the next sentence is,

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 which the tax payer would pay. But for those taxes coming in, the tax payers would have to

378
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 pay that. I mean, a residential. You can do that on a single penny planet round to that,

379
00:44:32,800 --> 00:44:38,400
 go back at one point and say, picture one, picture two. Yeah. Yeah. And that's part of that story

380
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 time for sure. So who in here has seen the impact data source software product, the result that

381
00:44:45,440 --> 00:44:50,560
 Brittany's talking about? Do y'all know what that is? I see one hand shaking yes. Yeah, it's okay.

382
00:44:50,560 --> 00:44:56,320
 Y'all know what impact that is. So Impact Degasource is a company and they provide software

383
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 service to cities. And it's an input output model. So whenever a project is considering

384
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 coming to Denton, we figure out what the numbers are. You put that into the software and it says,

385
00:45:07,680 --> 00:45:13,680
 if this company comes here with this much jobs, this much capital investment, this much tax

386
00:45:13,680 --> 00:45:20,080
 augmentation, here's what the impact of that company is. One year, five years, 10 years,

387
00:45:20,080 --> 00:45:25,040
 whatever. Yeah, we see it. We didn't know where it came from. Yeah, they're doing a good job.

388
00:45:25,040 --> 00:45:31,040
 Yeah. That data is a piece that can really tell a good story if you use that for storytelling. And

389
00:45:31,040 --> 00:45:38,000
 it's also what happens if a business comes and says, Hey, we're being ported by Louisiana or

390
00:45:38,000 --> 00:45:43,360
 Oklahoma or Georgia or whatever. We're fixing the lead. You can put that in there and you can

391
00:45:43,360 --> 00:45:48,800
 generate a number of what that would cost you to lose that company. And that's how you start

392
00:45:48,800 --> 00:45:54,720
 generating the numbers for an incentive or retention incentive. So that's a really great

393
00:45:54,720 --> 00:46:00,400
 tool. But you can go a step further and using that data to tell stories. So, Clay?

394
00:46:00,400 --> 00:46:05,760
 I was making sure I was going to mention that it was in the presentation that they mentioned.

395
00:46:05,760 --> 00:46:11,920
 Okay. All right. Who else has something along the lines of storytelling?

396
00:46:14,320 --> 00:46:20,160
 I don't know. And this is a tough one, but I put spotlight economic development impact of

397
00:46:20,160 --> 00:46:25,680
 the homeless problem because, like I said, I was at a candidate forum for city council last night

398
00:46:25,680 --> 00:46:32,960
 until 10 o'clock. And I would say, you know, 2% of the people I listened to understood economic

399
00:46:32,960 --> 00:46:38,320
 development. And almost all of them said, you know, basically we should,

400
00:46:41,120 --> 00:46:48,240
 the sky is no limit to the funds that we should spend. But I don't know that they,

401
00:46:48,240 --> 00:46:56,320
 getting out the story of how it had detrimental effects for reputation management.

402
00:46:56,320 --> 00:47:03,760
 Yeah. But it's a tough subject to know. Nobody wants anyone to suffer.

403
00:47:03,760 --> 00:47:06,160
 No one, no limit to spending the money on what?

404
00:47:06,960 --> 00:47:12,160
 Just the whole, I mean, some people believe as many homeless come here from wherever. I mean,

405
00:47:12,160 --> 00:47:16,240
 and I heard this last night, the more that we should have, we should just keep

406
00:47:16,240 --> 00:47:20,160
 funding, take away from wherever else it's basically.

407
00:47:20,160 --> 00:47:27,680
 Yeah, go back to that triangle, right? Is that what we want our tax dollars to go to,

408
00:47:27,680 --> 00:47:33,840
 to that extent? There's no telling that story. Right. And that's right. So this relating to that.

409
00:47:34,720 --> 00:47:39,520
 You're right. Okay. So that goes in storytelling too. So, and I think y'all can articulate a

410
00:47:39,520 --> 00:47:44,160
 clear message about what that impact is. What else is storytelling? Anything else?

411
00:47:44,160 --> 00:47:50,640
 I might under storytelling, I wrote fuel and focus partnership with opportunity and collaboration,

412
00:47:50,640 --> 00:47:56,800
 not competition or adversaries. So I think we all work together. The city can't tell the story,

413
00:47:56,800 --> 00:48:00,800
 Main Street can tell the story or Stoke can tell the story or the chamber can tell the story. So I

414
00:48:00,800 --> 00:48:06,800
 think utilizing each other more strategically as partners and not, we're sitting at the same tables

415
00:48:06,800 --> 00:48:11,280
 all the time collaborating on the same work. We have to share the same goal with vision.

416
00:48:11,280 --> 00:48:18,800
 Okay. What if we say this is a new goal of like partnership boss, like fostering partnerships,

417
00:48:18,800 --> 00:48:22,880
 building relationships, something else, but have a feeling that is you're not going to be the only

418
00:48:22,880 --> 00:48:32,240
 one. Okay. I just, you're almost like, I know your brain's on the same place as other people.

419
00:48:32,240 --> 00:48:38,160
 Let's see what you got. Okay. Lucy is set intentional inter-department collaboration.

420
00:48:38,160 --> 00:48:45,680
 All of this work has to be intentionally brought together and not just so happen to come by. Oh,

421
00:48:45,680 --> 00:48:56,160
 I do need this. Okay. So y'all see where Lucy's is the same set different. Like she's talking about

422
00:48:56,160 --> 00:49:02,480
 partnerships across groups. Lucy's talking about partnerships across departments in the one group

423
00:49:02,480 --> 00:49:09,200
 of the city. So we've got both of those are going to be critical for relationship building, right?

424
00:49:09,200 --> 00:49:13,680
 What do you have, Jeremy? I just quit. Well, I quit development advantage and then I put servants

425
00:49:13,680 --> 00:49:18,720
 in department collaboration below that as let's have categories. Okay. I don't know.

426
00:49:18,720 --> 00:49:26,560
 Competitive advantage service. I just did the community. I kind of have to say,

427
00:49:26,560 --> 00:49:35,200
 yeah, this is something different. I think, I think what, uh, what Aaron and Lucy are talking

428
00:49:35,200 --> 00:49:41,600
 about here is like, how do we build up our bandwidth and our strength together as a unit?

429
00:49:41,600 --> 00:49:46,960
 But I think this is like we need to, how do we set the stage for this? If we do it through this,

430
00:49:46,960 --> 00:49:52,560
 but I think this is a whole nother goal of, um, that that whole competitive edge right there.

431
00:49:52,560 --> 00:49:57,520
 Well, you shall lose me. I had this for Lina. I have pretty much the same as Lucy cross

432
00:49:57,520 --> 00:50:04,640
 department collaboration and all departments. Yeah. So see the leadership and well, the service

433
00:50:04,640 --> 00:50:11,920
 coach, then they are, and maybe they've never quit that. And this round table idea that y'all

434
00:50:11,920 --> 00:50:18,080
 have, I think is a means to this. Um, when we get everybody on the same page, it's, it's hard to

435
00:50:18,080 --> 00:50:24,240
 not see your place in the, in that situation. So, okay. So we've got cross department collaboration,

436
00:50:24,240 --> 00:50:34,080
 all departments, same vision, same goal. And so, um, this might have to go, you know, higher up.

437
00:50:34,080 --> 00:50:39,520
 So the city council, do y'all have a, uh, annual retreat like this where you kind of set the vision

438
00:50:39,520 --> 00:50:45,920
 for the year? Okay. So, uh, you know, everybody here kind of understanding what that is too.

439
00:50:45,920 --> 00:50:50,320
 Well, but there have been problems in the past where certain city council members refused to

440
00:50:50,320 --> 00:50:56,160
 participate with the facilitator. And so we just called it. So I'm just saying, and, you know,

441
00:50:56,160 --> 00:51:00,560
 they have varying degrees of symptom and we have to, sorry, I just felt like we should be like,

442
00:51:00,560 --> 00:51:04,640
 we have to know those things because I mean, we don't leave anything. If we're trying to

443
00:51:04,640 --> 00:51:08,640
 get a solution through and half of the, you know, half of the people sit down and say, I'm not

444
00:51:08,640 --> 00:51:12,960
 walking. That makes it hard. Right. Which is part of the point of what we're trying to make here.

445
00:51:12,960 --> 00:51:17,680
 Cause what I'm putting here was I was trying to think backwards. What's the goal? The goal

446
00:51:17,680 --> 00:51:22,160
 is the recruitment and the retention. That is the economic development is that fruit and the name.

447
00:51:22,160 --> 00:51:28,160
 Right. If we understand that to be the goal, then we need alignment with the city. Right.

448
00:51:28,160 --> 00:51:33,280
 For those two goals, going back to what Lee was saying is we understand how

449
00:51:33,280 --> 00:51:41,920
 we participate in the collaboration. Okay. So, um, this might be combined with this in a minute,

450
00:51:41,920 --> 00:51:46,880
 but does recruitment, so this is just a matter of how y'all want this to look

451
00:51:46,880 --> 00:51:51,520
 our recruitment and retention together in one goal or are they two separate goals?

452
00:51:52,240 --> 00:51:59,600
 Separate. Except two separate goals. Okay. From my perspective, I think they're one because they

453
00:51:59,600 --> 00:52:10,000
 don't hand in hand with each other. It's the same sword. Okay. So in your strategic plan or your,

454
00:52:10,000 --> 00:52:16,080
 this is really a work plan for y'all for next year, are you, um, do we want recruitment and

455
00:52:16,080 --> 00:52:21,520
 retention to be in one goal or should it reside in two where we can track kind of two tracks?

456
00:52:22,640 --> 00:52:27,120
 Okay. All right. So we'll come back to yours in just a minute there because I think we'll divide

457
00:52:27,120 --> 00:52:33,680
 that up. Does anybody else have anything about competitive advantage with, uh, white glove service?

458
00:52:33,680 --> 00:52:44,080
 Yeah, we've got storytelling, then we've got fostering relationships, and then we have

459
00:52:44,080 --> 00:52:49,280
 another thing here about how do we build up our competitive advantage like the white glove service

460
00:52:49,280 --> 00:52:56,640
 that comes. So. Ha ha. There you go. Ha ha. Ample male white glove development service department.

461
00:52:56,640 --> 00:52:59,680
 White glove service. I'm going to be drinking more, so just get ready.

462
00:52:59,680 --> 00:53:09,920
 Streamline. So Kim's got streamline industry recruitment with university research strengths.

463
00:53:09,920 --> 00:53:17,280
 What Brian said yesterday, I present it. So in my mind, this kind of goes with

464
00:53:19,520 --> 00:53:24,880
 partnership development, but what do you think? Where do you think it goes? I think, um,

465
00:53:24,880 --> 00:53:30,960
 I just think about recruitment is, but yeah, you're right. But I mean, I kind of think maybe

466
00:53:30,960 --> 00:53:36,160
 it make this should be and so recruit my stuff. What do y'all think for streamline industry

467
00:53:36,160 --> 00:53:42,000
 recruitment using with university resources and strengths, research, I think it probably goes.

468
00:53:43,200 --> 00:53:50,000
 Okay, so we kind of have this customer service excellence white glove. It might end up going

469
00:53:50,000 --> 00:53:54,560
 somewhere else in a minute, but I think it's strong enough y'all. Y'all said enough about

470
00:53:54,560 --> 00:53:58,720
 it yesterday that it probably needs to be a standalone thing. So who else has like white

471
00:53:58,720 --> 00:54:03,520
 glove customer service excellence? Mine's not quite white glove, but it is intentional touch

472
00:54:03,520 --> 00:54:08,000
 points with current businesses to strengthen the ties to it, which would lead to the restriction.

473
00:54:08,000 --> 00:54:13,680
 Okay, so that's a B R E thing, right? Like we're having a business retention expansion program in

474
00:54:13,680 --> 00:54:20,240
 place where we know a program has like 10 or 15 steps in it. So like knowing where we are in the

475
00:54:20,240 --> 00:54:26,160
 B R E steps, I think that's one of the steps right there. Okay, so who else has anything

476
00:54:26,160 --> 00:54:30,240
 customer service excellence? What do you have? We have, I just hadn't been asked. I was going to

477
00:54:30,240 --> 00:54:36,080
 put a robot, but that was kind of up for just saying, okay, we have to know where we're going

478
00:54:36,080 --> 00:54:47,920
 before reading. You have to understand your customer. You have to understand like the culture

479
00:54:47,920 --> 00:54:54,320
 of that business. I don't want y'all listening to all of that. I'm sorry.

480
00:54:54,320 --> 00:55:02,800
 Well, you're a big player, but you're not the only player. Exactly. Yeah, I totally understand

481
00:55:02,800 --> 00:55:09,040
 where you come from. So that brings up a good point. Who can tell me how many registered tax

482
00:55:09,040 --> 00:55:14,400
 ID businesses y'all have in Denton, have a Denton address inside and outside the city limits?

483
00:55:14,400 --> 00:55:22,640
 Who knows the number? No, there's over 5,000. There's over 5,000. Of 1,400.

484
00:55:24,320 --> 00:55:34,160
 1,400. He said 1,400. Was it 4,000? Maybe I've transcribed the numbers. I thought it was 1,400.

485
00:55:34,160 --> 00:55:40,320
 So, okay, while looking up on the break, I thought I looked it up last night. It's 1,400

486
00:55:40,320 --> 00:55:47,040
 businesses in town. But whether it's 1,400 or 4,000, that's a lot of businesses for

487
00:55:47,760 --> 00:55:58,080
 one, two, or even four people to call on, right? So like, what is the depth of the touch points?

488
00:55:58,080 --> 00:56:06,080
 So we have, I swear that number was 1,400 yesterday, but you got 120 businesses.

489
00:56:06,080 --> 00:56:15,040
 What about the real estate partnerships? They get tax up. Yeah. So whether it's 1,200 or 4,000,

490
00:56:15,040 --> 00:56:22,720
 we're going to have a lot of people doing visits, right? In a year, you know, how many,

491
00:56:22,720 --> 00:56:28,000
 what is y'all, so we are doing a lot of VRE stuff. So I know you're the contract with the EDP,

492
00:56:28,000 --> 00:56:33,920
 but you're also calling on non-chamber members, obviously, right? That contract. So what does that

493
00:56:33,920 --> 00:56:39,760
 number look like for y'all? What are you shooting for to be in the office, interviews? So we are

494
00:56:39,760 --> 00:56:49,200
 contracting to do 50 a year. Jamie did 60 that he qualified, but on an everyday basis, we don't

495
00:56:49,200 --> 00:56:55,200
 write every single one down, honestly. And that's just Jamie, just by himself. That is not myself

496
00:56:55,200 --> 00:57:00,800
 or our director of business development, it's just Jamie's solo staff. Okay. Yeah. So it's reasonable

497
00:57:00,800 --> 00:57:09,600
 that one person can do about 60 visits in a year, right? 50 to 60. Okay. Yeah. How

498
00:57:09,600 --> 00:57:31,040
 far did it say? Yeah. I looked up on the website and it said 16. Yeah. And on that list is also

499
00:57:31,040 --> 00:57:35,920
 businesses who've gone out of business, who aren't active, but they have a tax ID or whatever. So

500
00:57:35,920 --> 00:57:41,120
 that number is probably somewhere between a thousand and 1200, probably somewhere in there,

501
00:57:41,120 --> 00:57:50,000
 like active doors open businesses, selecting sales tax or some electrical taxes. Okay. So

502
00:57:50,000 --> 00:57:55,920
 who else has something before we get back into VREs or anything else on customer service excellence?

503
00:57:55,920 --> 00:58:01,120
 Okay. So let's go into back to recruitment and retention. Who has a recruitment or retention

504
00:58:01,120 --> 00:58:06,560
 goal? Rick, what do you have? The strength of public service, servants, specifically elected

505
00:58:06,560 --> 00:58:12,960
 officials, but it could be others too. Right. And how do we go about, this to me is like a result.

506
00:58:12,960 --> 00:58:19,200
 How do we go about that? We work with leadership then folks and encourage them to run for offices.

507
00:58:19,200 --> 00:58:25,200
 Oh, so you're saying future public service. Okay. Um, right. Let me write that on there. How to

508
00:58:25,200 --> 00:58:33,200
 recruit people that are in business, um, and have business experience. I've found personally, I mean,

509
00:58:33,200 --> 00:58:38,240
 not that I'm a big business, I'm a very small business, but I found it to be very helpful.

510
00:58:38,240 --> 00:58:44,720
 And I think we, you know, different was set the table, but no, we don't have a lot of that.

511
00:58:44,720 --> 00:58:49,760
 And so I don't know how to, I think maybe there's a perception that it's impossible to

512
00:58:51,040 --> 00:58:56,960
 have a job and be on council. And so, um, I think that's part of the problem with economic

513
00:58:56,960 --> 00:59:01,440
 development is the lack of experience that some have on council, not everyone, you know, and I

514
00:59:01,440 --> 00:59:08,400
 think we do need different sectors represented, but I think that it's the same is true on the school.

515
00:59:08,400 --> 00:59:14,800
 Yeah. So a couple of fixes to that, Jill, we have to make sure, and I'm not, I'm not here selling my

516
00:59:14,800 --> 00:59:20,160
 services. There's other games in town, but every council needs economic development, right? I don't

517
00:59:20,160 --> 00:59:24,960
 care where you get it. You get it online, you get it TML, you know, if you go to the TML economic

518
00:59:24,960 --> 00:59:31,440
 development conference, every fast drop, or you go to the sales tax training, or you go to TTC,

519
00:59:31,440 --> 00:59:35,920
 or you have somebody like me come in, but every city council board needs to, I mean, every city

520
00:59:35,920 --> 00:59:40,560
 council needs to understand community development, economic development. I want to change one of my

521
00:59:40,560 --> 00:59:45,440
 goals. That would be great. Okay. Well, that's okay. You can, yeah. But I would challenge you

522
00:59:45,440 --> 00:59:53,040
 to add school boards to that. Oh, of course. Yeah. That's another one. Yeah. Yeah. It doesn't mean

523
00:59:53,040 --> 00:59:59,840
 that y'all have to provide it, but somebody has to get that, but going back to your goal here of

524
00:59:59,840 --> 01:00:06,000
 public servants. So that should be, Jill, you're talking about the adult leadership force of

525
01:00:06,000 --> 01:00:12,000
 leadership dentin. Is that what you're talking about? When you were talking about getting the

526
01:00:12,000 --> 01:00:19,760
 right people in the class? I think that's one way. Okay. So is that a requirement that everybody in

527
01:00:19,760 --> 01:00:27,520
 leadership has to be a business fit for? No, we usually get about 50 applications and we take 20.

528
01:00:27,520 --> 01:00:33,440
 It's a written application involved with in-person interviews with alumni. But no, we've seen a

529
01:00:33,440 --> 01:00:39,680
 tremendous uptick in public service participants. So everything from police and fire, and of course

530
01:00:39,680 --> 01:00:43,600
 we have our university and school district representatives that know you're not required to

531
01:00:43,600 --> 01:00:48,080
 be a business owner or business representative. We historically haven't seen a lot of individual

532
01:00:48,080 --> 01:00:53,920
 citizens over the past few years, but we do want a healthy intersection that represents the industries

533
01:00:53,920 --> 01:01:02,800
 in our town. And nonprofits as well are all represented. Yeah. And so, yeah, some, I mean,

534
01:01:02,800 --> 01:01:07,680
 in theory, it should work backwards, right? In theory, we should have business people going

535
01:01:07,680 --> 01:01:12,800
 through leadership and then they become a board member on a nonprofit or a city council member

536
01:01:12,800 --> 01:01:17,360
 or something like that running for public office. But sometimes you got to go backwards and, you know,

537
01:01:17,360 --> 01:01:24,640
 get some of those folks. But a lot of leadership programs weigh that. They have a criteria weight

538
01:01:24,640 --> 01:01:29,920
 where if you're put forth by your business, you have a better chance of getting in than just a random

539
01:01:29,920 --> 01:01:35,840
 citizen signing up because they're likely to go forth and serve in different capacities. So not to

540
01:01:37,680 --> 01:01:43,040
 change your criteria. But a lot of chambers do that too, where they give higher priority of a

541
01:01:43,040 --> 01:01:53,360
 business put the candidate for. So how do we go about this? Where does this go? Improving

542
01:01:53,360 --> 01:02:01,280
 strength of future public servants. So is this primarily just the leadership program?

543
01:02:01,280 --> 01:02:09,200
 Well, in a lot of ways, it's a whole lot of it goes under that collaboration part of the training,

544
01:02:09,200 --> 01:02:14,480
 building strengths. Or unless it's a separate thing altogether. But to me, it's part of the

545
01:02:14,480 --> 01:02:23,040
 collaboration too. It's a result kind of, right? Of the collaborative energy. We'll put it here

546
01:02:23,040 --> 01:02:27,440
 first and we'll see where that goes. At least you could be under like influencers, how this

547
01:02:27,440 --> 01:02:33,120
 work could influence. Yes. Collaboration. Okay. Yeah. And I think some of this we kind of mix

548
01:02:33,120 --> 01:02:38,000
 in here of these are things y'all are going to say we're going to do. And then some of these

549
01:02:38,000 --> 01:02:42,880
 things are going to be the things that we can influence other people to do. So we're going to

550
01:02:42,880 --> 01:02:47,440
 make sure that both those are highlighted and it looks like they're kind of coming together right

551
01:02:47,440 --> 01:02:55,920
 now. Okay. Who else has something for recruitment or retention? I have recruitment. I have a certified

552
01:02:55,920 --> 01:03:09,120
 science program. I think would land on. Okay. Certified science program and building a tech

553
01:03:09,120 --> 01:03:15,440
 ecosystem to recruit some of those startups and assist them with growing and staying. And I know

554
01:03:15,440 --> 01:03:21,840
 that would create a different, different types of jobs that UNT maybe students would like to see.

555
01:03:21,840 --> 01:03:31,120
 So maybe they could stay here. Those are my two. Okay. So kind of an entrepreneur is this kind of

556
01:03:31,120 --> 01:03:42,240
 going entrepreneur stuff? Or is it existing businesses? Build a tech ecosystem.

557
01:03:44,320 --> 01:03:53,440
 Recruitment. Okay. All right, discovery Clark. Perfect. Certified science program recruitment.

558
01:03:53,440 --> 01:04:00,880
 Does everybody know what a certified science program is? Okay. Can you describe that Brittany?

559
01:04:00,880 --> 01:04:05,360
 Just so everybody can kind of get your perspective on. Sure. So it's a strategy that many economic

560
01:04:05,360 --> 01:04:11,920
 development agencies do to in order to recruit companies in. And so whenever a company is looking

561
01:04:11,920 --> 01:04:17,280
 to move to your city, they're typically looking for x amount of acreage and x amount of utilities

562
01:04:17,280 --> 01:04:22,240
 and proximity to an airport. But the problem is sometimes they're not the side of a shovel ready.

563
01:04:22,240 --> 01:04:28,000
 And so something that the focus Christie regional UDC did is they created a qualified science

564
01:04:28,000 --> 01:04:35,520
 program where they were an investor based nonprofit, but they utilize their investors to,

565
01:04:35,520 --> 01:04:41,680
 they paid for their engineering firms to finalize and phase one environmental reports. And so

566
01:04:42,000 --> 01:04:49,360
 that environmental reports identify utility lines, soil samples, what type of buildings

567
01:04:49,360 --> 01:04:53,760
 are built there, where the utility lines were. So that's something that may be beneficial for us.

568
01:04:53,760 --> 01:05:00,880
 There's also a full-fledged program that I think Amy back in the day had maybe researched. But

569
01:05:00,880 --> 01:05:05,920
 that's where the city actually pays for the utilities to build out. And, but they've worked

570
01:05:05,920 --> 01:05:11,600
 it over. They signed up with the landowner just to plan for future recruitment purposes. So there's

571
01:05:11,600 --> 01:05:19,920
 land available and funding bill. So this whole concept of certified sites, I would say started

572
01:05:19,920 --> 01:05:28,000
 maybe 15, 20 years ago or so as a result of site selection consultants. So the consultant of the

573
01:05:28,000 --> 01:05:34,160
 company hires to help them find their next location. Site section consultants got fed up

574
01:05:34,160 --> 01:05:41,680
 with economic developers promoting sites to them that weren't ready. They said, oh, we're shovel

575
01:05:41,680 --> 01:05:45,920
 ready. And then they get there and there's no phase one environmental. There's a brownfield

576
01:05:45,920 --> 01:05:53,120
 and they just don't know what they're selling. So this certified site program concept has been

577
01:05:53,120 --> 01:05:58,480
 born from site section consultants saying, please don't waste our time showing us something that's

578
01:05:58,480 --> 01:06:04,720
 really not ready. So that's what Brady's talking about is how do we not just get sites ready,

579
01:06:04,720 --> 01:06:10,080
 but certify that the site is really ready so we can promote that. So we kind of, this once

580
01:06:10,080 --> 01:06:15,840
 it happens, it kind of goes into storytelling as well. So just have ready sites and identify

581
01:06:15,840 --> 01:06:20,880
 where they need to be and make utilities available. But to help with that is I think

582
01:06:20,880 --> 01:06:27,360
 we have a very detailed checklist to say, okay, what is our stage game process

583
01:06:27,360 --> 01:06:31,840
 to go get a site ready? Do we have to do a component change? Do we have to do a zoning

584
01:06:31,840 --> 01:06:38,480
 change? Is there an SUP? Is there neighborhood meetings? Is it preliminary planning? You know,

585
01:06:38,480 --> 01:06:43,440
 understanding preliminary planning is good for two years. And you don't want to final plan it

586
01:06:43,440 --> 01:06:48,000
 because you don't know exactly what that building layout is. Again, that's going,

587
01:06:48,000 --> 01:06:53,280
 I could get in the weeds here, but that's going to development services because to get a final

588
01:06:53,280 --> 01:06:58,720
 plan you have to have cool engineered. And so there's like this, when you say site ready,

589
01:06:58,720 --> 01:07:04,720
 what I think we would need to do is first look at our comp plan and say, okay, where do we want

590
01:07:04,720 --> 01:07:11,920
 a swab or whatever for industrial use? Identify the area we want that. Then if we have certain

591
01:07:11,920 --> 01:07:17,440
 sites, have a phase one done, have a plenary plan done, have utilities extended to that.

592
01:07:19,200 --> 01:07:23,920
 Well, I have a site right now, we're building a road that we don't know, we get a plenary plot,

593
01:07:23,920 --> 01:07:28,960
 but we, so we know where our road needs to be. But then that can be a, they can be a 20 acre site

594
01:07:28,960 --> 01:07:33,920
 or 200 acre site. We're getting, we're working with the city. So this is actually happening

595
01:07:33,920 --> 01:07:40,640
 to extend the sewer line to that point and water lines getting run. So we're having,

596
01:07:40,640 --> 01:07:45,520
 we have a 300 acre site, we have a plenary plot to take it down to 20 acres.

597
01:07:45,520 --> 01:07:50,640
 So have it to a plenary plot with the due diligence, with utilities extended

598
01:07:50,640 --> 01:07:57,040
 and the road built at least to the site, you know, so that some that's shovel ready, you know. So

599
01:07:57,040 --> 01:08:02,560
 I think there's some clarification of what is shovel ready, right? Right.

600
01:08:02,560 --> 01:08:07,680
 Is that different things to the site selector shovel ready, doesn't mean, oh, it's clean and

601
01:08:07,680 --> 01:08:12,720
 it's freefield. Oh, we might run three mile off site sewer line and go get easements. That's not

602
01:08:12,720 --> 01:08:17,840
 site ready. They're saying I want sewer at the edge of the property. So about two million square

603
01:08:17,840 --> 01:08:24,480
 foot building or 200 thousand foot building. So I think it's maybe educating what shovel ready is.

604
01:08:24,480 --> 01:08:30,000
 So you've seen the same thing. Yeah, I agree with that completely. I think maybe 15 years ago,

605
01:08:30,000 --> 01:08:36,560
 shovel ready and that phase one has been done and it's, we've purchased some, you know,

606
01:08:36,560 --> 01:08:42,320
 now today it means, and especially in Denton because of the time it takes to get a site shovel ready,

607
01:08:42,320 --> 01:08:49,760
 it really means everything we just described, which is an allocation of investment in targeted

608
01:08:49,760 --> 01:08:53,920
 infrastructure improvements. Essentially, it's what it boils down to when it comes to time and

609
01:08:53,920 --> 01:09:01,120
 money. It's how are we going to get the infrastructure there to the site? How do we identify that site?

610
01:09:01,120 --> 01:09:07,680
 And how are you paid for the level of work? Because you're looking at... Me? Oh, yeah.

611
01:09:07,680 --> 01:09:14,640
 In just engineering and city review fees and like we're worth 500,000 to a million to a site,

612
01:09:14,640 --> 01:09:21,200
 before we even, a big site, right? Before we even stick shovel in the ground. How many sites are

613
01:09:21,200 --> 01:09:27,760
 we talking about? Site ready? You know, what's the motto? Now we're adding commas, not zeros,

614
01:09:27,760 --> 01:09:33,520
 we're adding commas to being site ready. And it's part of the ecosystem we're talking about. Hey,

615
01:09:33,520 --> 01:09:39,520
 we may not be able to get that 50% site ready for about 10 years, and I'm just going out there,

616
01:09:39,520 --> 01:09:44,800
 but we can gradually get there. But where's the money coming from? Who pays for it? You know,

617
01:09:44,800 --> 01:09:50,720
 like, what's the total investment we're looking at? We have a way to do that. And we've done it

618
01:09:50,720 --> 01:09:57,200
 before. And that is the industrial church that we set up. And that created a mechanism to pay for

619
01:09:57,200 --> 01:10:03,280
 that infrastructure. It was large enough to attract several industrial users. Sounds like that.

620
01:10:03,280 --> 01:10:12,080
 10 years, you know? And that's, I think, where Fenton really struggles is without the south tax

621
01:10:12,080 --> 01:10:16,800
 corporations. Like, where do we get money? We have all the mechanisms we could use. That's right.

622
01:10:16,800 --> 01:10:23,280
 That's right. The church was not always successful. It's outperforming the regular projected numbers.

623
01:10:23,280 --> 01:10:29,280
 So, you know, do we try to replicate a process like that, identifying eight-meter acres or,

624
01:10:29,280 --> 01:10:34,960
 you know, a corporate campus special thinking and utilizing that tool to get

625
01:10:34,960 --> 01:10:42,880
 a source of funding that developers can then go out and leverage? Right. Well, I think on top of

626
01:10:42,880 --> 01:10:48,960
 that, if you look at what the engineering sewer water master plan is, then you say, okay, we're

627
01:10:48,960 --> 01:10:53,040
 going to allocate, they're running a big sewer lobby on the north side of town, you know, the

628
01:10:53,040 --> 01:10:59,600
 master plan, which is a great thing. It needs that. But if we say, okay, city goes expense X amount

629
01:10:59,600 --> 01:11:04,240
 to put a sewer line that's drawn on the master plan that's already been identified or a water line.

630
01:11:04,240 --> 01:11:10,000
 And then we come to economic development and say, we got these three projects budgeted for

631
01:11:10,000 --> 01:11:15,200
 the next five years. Where do we see as a city economic development that we could have,

632
01:11:15,200 --> 01:11:19,520
 we can move the needle the most, depending on which project we put in. And that's back

633
01:11:19,520 --> 01:11:24,880
 to that collaboration. Right. Of going where we build roads, where we put utilities in,

634
01:11:24,880 --> 01:11:29,200
 that's going to have the biggest uplift. Right. You know, not just an engineer saying, well,

635
01:11:29,200 --> 01:11:35,120
 we think over here is going to, we know we got a problem. Right. Allocate, because the city

636
01:11:35,120 --> 01:11:38,880
 already has dollars, they're going to spend for infrastructure improvement. Or it's maybe just

637
01:11:38,880 --> 01:11:44,640
 coming together and saying, okay, where's our biggest lift as a city? If we spend dollars on

638
01:11:44,640 --> 01:11:49,680
 top of the tours, like, you know, the developers still has to fund that if it gets reimbursed

639
01:11:49,680 --> 01:11:55,520
 over time. But the merchant, those two things, what I'm saying together and bringing EDC in.

640
01:11:55,520 --> 01:12:03,200
 Where do we put this power line? You know, along highway that gives us a hundred foot easement.

641
01:12:03,200 --> 01:12:07,280
 Right. So we don't have any retail within that hundred feet. You know, it's like,

642
01:12:07,280 --> 01:12:11,760
 let's put that power line back here. So we'll leave that side. So whatever it might be,

643
01:12:11,760 --> 01:12:17,040
 I think it's, again, working with, you can see where. Well, and that's the best stewardship

644
01:12:17,040 --> 01:12:22,640
 of the taxpayer dollars. It's the best stewardship of getting the right projects that we want.

645
01:12:22,640 --> 01:12:27,520
 If y'all are building and incentivizing too, right. If we're saying, we're going to figure

646
01:12:27,520 --> 01:12:31,680
 out where the city's already building the infrastructure, find some sites near there,

647
01:12:31,680 --> 01:12:37,040
 incentivize those sites for our targets. Now it's all strategic thinking. It's not letting the

648
01:12:37,040 --> 01:12:42,080
 prospect pick all the sites and saying, we've got these three sites available. We're getting

649
01:12:42,080 --> 01:12:46,320
 these shovel ready, whatever. So that makes the most sense for the taxpayer and for the investor.

650
01:12:46,320 --> 01:12:53,440
 So I think leads really, that's the, that's the ideal way for all this to happen is plotting it

651
01:12:53,440 --> 01:13:02,080
 out that way. Okay. So what else? What else on recruitment or retention? Anybody have recruitment

652
01:13:02,080 --> 01:13:06,880
 or retention? What do you have, Kristen? So Brian mentioned it yesterday that this is one

653
01:13:06,880 --> 01:13:11,360
 of the things that I kind of focus on in the VRE visits is the small business succession plan.

654
01:13:11,360 --> 01:13:17,440
 We're up against, you know, businesses, business owners that are kind of aging out and have

655
01:13:17,440 --> 01:13:23,840
 what kind of plan they have to continue their business. Okay. How we can kind of figure out,

656
01:13:23,840 --> 01:13:31,840
 kind of work with them and get a plan together. Okay. To ensure they continue on. So there's

657
01:13:31,840 --> 01:13:38,000
 several surfaces that you remember how I said, there's all these categories in VRE. One of them

658
01:13:38,000 --> 01:13:43,840
 is how do we help our small businesses as well as our, are you doing construction?

659
01:13:43,840 --> 01:13:53,280
 Okay. So small business and everything under VRE. Okay. What else? Who else has something

660
01:13:53,280 --> 01:13:58,960
 recruitment or what do you have planned? Developer developed suppliers.

661
01:14:01,840 --> 01:14:07,200
 I'm sorry. Well, they'll have supplier targets for recruitment through VRE. So like doing more

662
01:14:07,200 --> 01:14:14,160
 partnership with us and chamber through their VRE process and being able to

663
01:14:14,160 --> 01:14:21,280
 take those takeaways from those interviews and conversations and email in the name of

664
01:14:21,280 --> 01:14:27,840
 a supplier that you go try to track down. Okay. So this is what we call warm leads, right? This is

665
01:14:27,840 --> 01:14:32,640
 what Brian was talking about yesterday, where we go call on our existing industry, find out who

666
01:14:32,640 --> 01:14:40,400
 their suppliers are, and then we go call on them. So it's a VRE strategy, but it leads to retention,

667
01:14:40,400 --> 01:14:44,480
 I mean to recruitment, right? So I think we'll put it here for later.

668
01:14:49,040 --> 01:15:00,080
 Or do y'all want to put it in recruitment or retention? Okay. Who else has anything

669
01:15:00,080 --> 01:15:05,280
 recruitment retention? Maybe we'll have something completely different we haven't mentioned yet.

670
01:15:05,280 --> 01:15:13,600
 What do you have planned? I think I'm going to go back on a collaboration, establishing P3s

671
01:15:13,600 --> 01:15:19,760
 with universities and or the IST. Okay. Ideally kind of in that sense, it's probably in

672
01:15:19,760 --> 01:15:24,320
 a workforce development like situation. Okay. Thank you.

673
01:15:24,320 --> 01:15:35,600
 You're like a ninja. I didn't know you had to get up again. Okay. So establish P3s in the university.

674
01:15:35,600 --> 01:15:41,120
 So this kind of goes in this collaborative thing right here. Okay. When we're talking about P3s,

675
01:15:41,120 --> 01:15:52,400
 what are we talking about? Whether it is, I mean, I could be doing a bunch of different approaches

676
01:15:52,400 --> 01:15:57,440
 for something like Blue Grown, whether it's something like what we're talking about putting

677
01:15:57,440 --> 01:16:01,920
 on some of these events and everything. It's some of these career day situations, whether that is

678
01:16:01,920 --> 01:16:10,080
 a small portion of our budget or sponsorship or something for sponsorship of an event goes to

679
01:16:10,080 --> 01:16:15,440
 some sort of Blue Grown workforce day situation, whether you scale that up to university. I know

680
01:16:15,440 --> 01:16:19,120
 we've talked about too, we did just kind of like an internal brainstorming thing at the beginning

681
01:16:19,120 --> 01:16:23,520
 of the year on a specific industry level with some of the university programs and everything.

682
01:16:23,520 --> 01:16:29,280
 This is a beautiful downtown thing. If you want to talk about that kind of the merchandising

683
01:16:29,280 --> 01:16:35,760
 shared partnership situation. So we held a retail round table with all of our downtown retailers

684
01:16:35,760 --> 01:16:41,760
 and then invited the university UNT's merchandising hospitality group to come. Because I think that's

685
01:16:41,760 --> 01:16:47,200
 one of the things that our small business struggle with is just staffing and they have a built-in

686
01:16:47,200 --> 01:16:52,720
 workforce that are that's already there. I'm a graduate of that program as well. So I think it

687
01:16:52,720 --> 01:16:59,280
 was great to connect them with our small businesses because then they're creating that relationship.

688
01:16:59,280 --> 01:17:05,440
 And so if there's staffing issues, if there's, you know, something that we need support on downtown,

689
01:17:05,440 --> 01:17:09,840
 then we can we've already made that connection. So it's been really helpful in some of those small

690
01:17:09,840 --> 01:17:15,680
 business owners have spoken to those merchandising and hospitality students. And so just getting that

691
01:17:15,680 --> 01:17:23,360
 that connection there and making it stronger. Yeah so you're talking more collaboration.

692
01:17:23,360 --> 01:17:34,880
 So if you look at Iowa State, Iowa State City and the university and the students run a farm.

693
01:17:35,520 --> 01:17:41,120
 That's what I'm talking about station because it's really a monetary venture as much as this

694
01:17:41,120 --> 01:17:46,560
 collaboration. I mean they run a farm and then the market and all that kind of stuff that's,

695
01:17:46,560 --> 01:17:50,880
 you know, spilled around. Generating money but also internships with students on that stuff. And so

696
01:17:50,880 --> 01:17:56,480
 and put in the money side as opposed to very sensible collaboration.

697
01:17:58,240 --> 01:18:05,600
 Okay all right. So kind of thumbing VRE and thumbing collaboration here. Okay does anybody have something

698
01:18:05,600 --> 01:18:16,720
 that's not included anywhere? A big goal or a six goal something that goes in one of the existing ones?

699
01:18:16,720 --> 01:18:24,480
 Maybe the extension of the idea around my head with all the

700
01:18:25,840 --> 01:18:32,480
 university suits plus this small business that I just came up with. This silver suit obvious.

701
01:18:32,480 --> 01:18:38,400
 Have we ever thought about doing like a reverse job fair where it's like a you want to be an

702
01:18:38,400 --> 01:18:49,760
 owner fair? Yeah that came up yesterday. A lot of people want to own stuff. Or start something.

703
01:18:49,760 --> 01:18:59,760
 So you got to guarantee a cash flow when you buy it. You got a bunch of business students and

704
01:18:59,760 --> 01:19:04,480
 everything else that are looking to stay in that area. They don't know that those jobs or people

705
01:19:04,480 --> 01:19:09,840
 are looking to sell it or whatever. And you have financial institutions involved in that too. So

706
01:19:09,840 --> 01:19:15,760
 that there's plenty. Yeah same thing. How are they going to get a loan to buy the business?

707
01:19:15,760 --> 01:19:26,320
 They just got out of school in England. They got parents. Oh well if you look at this

708
01:19:26,320 --> 01:19:33,600
 it's 60 percent of second generation or seven percent of third generation don't make it.

709
01:19:33,600 --> 01:19:41,200
 And what's left it's quite third generation. It was only like 13 percent actually make it.

710
01:19:41,200 --> 01:19:46,720
 Which what I mean by that is that while everybody wants to be a business owner

711
01:19:46,720 --> 01:19:50,720
 until you do it you realize how much you may not want to be a business owner because there's a lot

712
01:19:50,720 --> 01:19:56,240
 of things you don't know. So as the economy development are focused between the gap of

713
01:19:56,240 --> 01:20:01,760
 knowledge between what it really means to run a small business with the mindset of growth

714
01:20:01,760 --> 01:20:09,600
 or the acquisition of a business that has been successful for a long time. Because if you jump

715
01:20:09,600 --> 01:20:15,840
 into into a moving train and your legs can't keep up. That's the train wreck for the economy

716
01:20:15,840 --> 01:20:20,720
 for the rest of us. Because we're left picking up the aftermath of those businesses that can't

717
01:20:20,720 --> 01:20:26,480
 figure it out. So how it would be as an economic development potentially could help build the gap

718
01:20:26,480 --> 01:20:32,480
 in education and knowledge. Of course it would. It might not be in our alley. I know that from

719
01:20:32,480 --> 01:20:39,840
 experience there is a big gap. Right. So I know some of that. So does I know TWU. Yes they do

720
01:20:39,840 --> 01:20:47,360
 and even but Main Street does some and Chamber does some. So yeah between all the workshops

721
01:20:47,360 --> 01:20:53,360
 and seminars that these entities are already providing. Is there a need for additional

722
01:20:53,360 --> 01:20:59,040
 training at what workshops or is it just the alignment of all that? It's alignment to how you

723
01:20:59,040 --> 01:21:08,080
 market it right. To market and develop people from even what I understand doesn't seem like that's

724
01:21:08,080 --> 01:21:15,280
 the target audience. It's more just like we do a lot of collaboration and I think we do a lot of

725
01:21:15,280 --> 01:21:20,000
 really good collaboration. It's like how do we make this intentional collaboration. Like

726
01:21:20,000 --> 01:21:27,120
 I'm collaborating you know we got to have fixers do that stuff but this is intentionally with the

727
01:21:27,120 --> 01:21:32,560
 goal of partnering people up you might be interested in carrying this business forward or this kind of

728
01:21:32,560 --> 01:21:40,480
 thing or whatever right. So people kind of know that. Yeah a goal and then contacting those groups.

729
01:21:40,480 --> 01:21:47,200
 What do you have slated this year? If anything that meets with you know this particular gap

730
01:21:47,200 --> 01:21:54,880
 and then if so how can we help you market that? Or no one's doing it. Is this something that maybe

731
01:21:54,880 --> 01:22:00,320
 one of these groups would be interested in? For sure. I like that. Let's hit the things each year

732
01:22:00,320 --> 01:22:04,960
 this year that need to be covered. It helps you answer the question. If you have that goal in mind

733
01:22:04,960 --> 01:22:09,040
 getting like oh well Brian thought about this idea but you didn't think about like we need to have

734
01:22:09,040 --> 01:22:14,800
 finances right. Like well you know maybe we need to invent we need to invite certain groups. So an

735
01:22:14,800 --> 01:22:20,000
 example I think is like veteran in small business little brains right. So then there needs to be

736
01:22:20,000 --> 01:22:25,520
 veteran groups invited. You're whatever right. There's like you can start really figuring out

737
01:22:25,520 --> 01:22:31,920
 who the audience should be based on who would be a potential to do that. Like who could actually

738
01:22:31,920 --> 01:22:38,560
 meet the goal. So this is really good subject because I think the first thing we have to do

739
01:22:38,560 --> 01:22:42,560
 is a bit about are there businesses in our community saying okay I'm going to retire.

740
01:22:42,560 --> 01:22:47,920
 What do these look like right? That's the first thing we don't have. That's there and yeah so

741
01:22:47,920 --> 01:22:53,920
 that's the number one but what the biggest thing we did in our business when I started when I was

742
01:22:53,920 --> 01:23:03,680
 26. So when I was probably 30 we set up an advisory board in our business and it was the best thing

743
01:23:03,680 --> 01:23:08,960
 people ever done and we still do it today. Matter of fact I have it next week and we went from

744
01:23:08,960 --> 01:23:14,800
 monthly to quarterly now but you know first time somebody sat down and said Lee what's your forecast

745
01:23:14,800 --> 01:23:20,800
 through the end of the year and I go I don't have a crystal ball I don't know and I left that meeting

746
01:23:20,800 --> 01:23:27,360
 really frustrating. I'll never forget and I spent the next 30 days you know how do I know my forecast

747
01:23:27,360 --> 01:23:31,920
 right? What contracts do I already have? What's my revenue going to be? What's the schedule on those?

748
01:23:31,920 --> 01:23:35,840
 It really wasn't that hard to figure out but first time somebody hit me with that so I think it's

749
01:23:35,840 --> 01:23:42,160
 leadership and it's my favorite thing to do. I have young guys I've built multiple companies set up

750
01:23:42,160 --> 01:23:48,320
 their QuickBooks. How do I send a bill right? And our CFO has sat down with them and built their base

751
01:23:48,320 --> 01:23:53,680
 QuickBooks. I love love that more than anything I do and all the points I serve on. When I see a

752
01:23:53,680 --> 01:23:57,760
 young person trying to start a business and not send their first invoice they've already done the

753
01:23:57,760 --> 01:24:04,960
 work. It's my favorite thing to mentor those people up but I think if we identify what businesses could

754
01:24:04,960 --> 01:24:12,080
 be and then we don't just say oh we hope somebody comes along we have some kind of structure of a

755
01:24:12,480 --> 01:24:19,200
 of a staple of young people will say okay these these people are qualified they may not know how

756
01:24:19,200 --> 01:24:27,280
 to run a business yet but they've got the work ethic and the craziest I mean to be crazy enough

757
01:24:27,280 --> 01:24:33,040
 to go do it. How do we foster that right? As to what you're saying so there could be some structure

758
01:24:33,040 --> 01:24:40,320
 of we set advisory boards up to help as people go acquire these businesses and you're free qualified.

759
01:24:40,880 --> 01:24:45,200
 We've already filtered some of these people to say okay they can take over these businesses

760
01:24:45,200 --> 01:24:49,440
 and try to make that connection because brokers are doing that right now and I get

761
01:24:49,440 --> 01:24:55,040
 businesses for sale on my email every day right but if we could be strategic about that that would

762
01:24:55,040 --> 01:25:01,280
 be a fun project. I love this idea and I just did the same thing I just had an advisory board to my

763
01:25:01,280 --> 01:25:06,720
 business last year and it has been a game changer in fact I just booked the retreat yesterday for

764
01:25:06,720 --> 01:25:14,000
 the next one because this is this is how you get to where you're going. I mean that's an example of

765
01:25:14,000 --> 01:25:20,400
 that I own my own business and suddenly was raising my granddaughter and it was a big priority shift

766
01:25:20,400 --> 01:25:27,040
 for me I didn't want to be trying to grow a business and raise a baby at the same time so I

767
01:25:27,040 --> 01:25:33,360
 was going to shut it down I was working towards an early retirement plan and shut the business down

768
01:25:33,360 --> 01:25:39,840
 and was fortunate enough that I had some colleagues that were like wait wait wait let's see if we can

769
01:25:39,840 --> 01:25:46,480
 sell your business rather than having to just completely close it down and about nine months

770
01:25:46,480 --> 01:25:56,800
 later that's what I did. I think that's we've got to teach small business owners and young business

771
01:25:56,800 --> 01:26:01,360
 owners that you got to have a village but we can bring the village to them if we build it.

772
01:26:01,360 --> 01:26:08,160
 So we have we have all these pockets of you know management gaps and whatnot do we have a funnel

773
01:26:08,160 --> 01:26:14,320
 where uh aging or or people live life changes and things like that they can turn to?

774
01:26:14,320 --> 01:26:24,000
 Okay I'm aging too. It's like well dare you call me an agent. But um no what I'm saying is

775
01:26:24,000 --> 01:26:30,880
 I'm saying you're going okay but does the current business owner know where to turn to because

776
01:26:31,440 --> 01:26:36,160
 I can tell you one thing that longer not the longer in our industry a lot of people don't

777
01:26:36,160 --> 01:26:41,920
 want to go to private they'd rather work with a young person and mentor them just like they're

778
01:26:41,920 --> 01:26:49,440
 saying and see the next generation and so so can can we create a funnel for for people and even

779
01:26:49,440 --> 01:26:54,400
 advertise they look back to the marketing hey our city is looking to help transition businesses to

780
01:26:54,400 --> 01:26:59,760
 the next generation the next leadership the next um if you're interested in visiting you part of

781
01:26:59,760 --> 01:27:05,760
 this that's really what I hear brian and and this group saying is that let's set up the funnel let's

782
01:27:05,760 --> 01:27:10,640
 let's be the let's be the organization that sets that up and identifies those matchmaking

783
01:27:10,640 --> 01:27:15,760
 opportunities and kind of go into what Lee was saying so I think I think this is all this right

784
01:27:15,760 --> 01:27:22,240
 here is saying uh a succession plan a reverse job fair small business workshops on transition

785
01:27:22,240 --> 01:27:29,200
 all of this kind of goes into are we you know us becoming the funnel for that and three of you have

786
01:27:29,200 --> 01:27:34,080
 said it so far so I think it rises to the level of this is probably going to be part of your b.r.e.

787
01:27:34,080 --> 01:27:40,960
 well to your point I sold two businesses to project to you that don't know what scope does

788
01:27:40,960 --> 01:27:48,080
 I believe at that level it's more helping smaller businesses and maybe some of those

789
01:27:48,080 --> 01:27:54,640
 home-based businesses that need a spot to office space okay or the startup so this is more of a

790
01:27:54,640 --> 01:28:01,200
 transfer because it's a lot of the skills are the same I mean it's not pretty good like good

791
01:28:01,200 --> 01:28:09,440
 like leverage that I think this is really innovative like I've said I've done uh awards

792
01:28:09,440 --> 01:28:16,080
 judging for IEC awards I thought yeah and have read most innovative programs going across the

793
01:28:16,080 --> 01:28:23,040
 country but I've not seen something yeah I think it's a big need I mean y'all can actually build

794
01:28:23,040 --> 01:28:31,360
 this and present it for an IEC award the small business development center talks a lot we meet

795
01:28:31,360 --> 01:28:36,000
 with them pretty regularly about the business comes in and they say we're closing in six months

796
01:28:36,000 --> 01:28:41,440
 right we're going to run out of money so it's a great contact relationship with to say who are

797
01:28:41,440 --> 01:28:45,760
 you meeting with who can we connect you with because they see it every day where somebody

798
01:28:45,760 --> 01:28:50,240
 comes in and says hey we need help funding yeah that's a good point the sbdc being a part of that

799
01:28:50,240 --> 01:28:54,560
 the top end of that funnel okay so erin had a comment and then we're going to take a restroom

800
01:28:54,560 --> 01:28:59,120
 break you're adorable it was going to be I don't think one person can help with like breaking

801
01:28:59,120 --> 01:29:03,760
 components along with her already existing but it's going to take everyone every partnership

802
01:29:03,760 --> 01:29:08,240
 organization is going to have to have a goal right yeah yeah and I mean these are the goals

803
01:29:08,240 --> 01:29:15,360
 that we're writing here this is for y'all as the edp entity saying we want to take these things on

804
01:29:15,360 --> 01:29:19,680
 and so there's going to be some city responsibilities here there's going to be some chamber

805
01:29:19,680 --> 01:29:23,920
 responsibilities there's going to be some city council responsibilities in here but it's going

806
01:29:23,920 --> 01:29:30,720
 to have to be this whole group saying this is what we want to do so before we take a brace is

807
01:29:30,720 --> 01:29:38,160
 there anything it's conference is there anything in here that's not realistic for this group to

808
01:29:38,160 --> 01:29:45,120
 have as a goal or an influence or anything that's just so outside of our scope we can't

809
01:29:45,760 --> 01:29:49,520
 manage in this next two years is there anything unrealistic up here

810
01:29:49,520 --> 01:29:56,960
 right okay so let's take a restroom break it's 10 minutes okay

811
01:29:56,960 --> 01:30:01,360
 let's take 10 minutes we will start back at 10 43

812
01:30:12,720 --> 01:30:17,120
 we're gonna recess that 9.43

813
01:30:17,120 --> 01:30:26,800
 now we're all back in session at 9.45

814
01:30:26,800 --> 01:30:35,120
 all right so

815
01:30:40,160 --> 01:30:46,560
 okay so anything else is there anything that we need to add to any of the discussions that

816
01:30:46,560 --> 01:30:56,640
 we've already had here okay so it seems to me that we have consensus that these are the five goals

817
01:30:56,640 --> 01:31:02,160
 knowing that some things inside here could live either places but those purposes for the next

818
01:31:02,160 --> 01:31:08,400
 for next this year next fiscal year these are the five categories that we're going to say that we're

819
01:31:08,400 --> 01:31:17,520
 either going to do or that we're going to influence somebody else doing um so what i want to do we've

820
01:31:17,520 --> 01:31:28,240
 got about 23 i think 24 people here today to kind of work this out so um we can do this one or two

821
01:31:28,240 --> 01:31:33,840
 ways i just like to give groups a choice we can you're going to be working in small groups

822
01:31:34,640 --> 01:31:41,520
 putting together the goal language the strategy language and the metrics for today um

823
01:31:41,520 --> 01:31:48,880
 you all want to do five groups of five how many board members do it maybe more actual board members

824
01:31:48,880 --> 01:31:57,200
 one okay one two three four five six seven eight

825
01:32:01,600 --> 01:32:06,640
 we have 11 board members here 12

826
01:32:06,640 --> 01:32:12,400
 all right then that's all i have to be voting on on voting board i was trying to get an idea

827
01:32:12,400 --> 01:32:21,120
 staff versus board members okay so um so we have enough people we can do five groups or we could do

828
01:32:21,120 --> 01:32:28,960
 uh three groups so that would be one group just working on just for the rest of today

829
01:32:28,960 --> 01:32:35,840
 so working on developing the storytelling portion fostering relationships customer service excellence

830
01:32:35,840 --> 01:32:41,360
 business recruitment and business retention expansion so do y'all want to divide up into

831
01:32:41,360 --> 01:32:50,320
 five different groups and hammer this out or you want three groups uh two or three groups working on

832
01:32:52,000 --> 01:33:00,320
 two things which may have different groups

833
01:33:00,320 --> 01:33:11,840
 i want one board member at least on each direction here but if we yeah we had two

834
01:33:11,840 --> 01:33:19,920
 yeah two you still have two almost for all five for each but there is 11 okay so then we can have

835
01:33:19,920 --> 01:33:24,400
 yeah but not everybody may want to do the things that we want them to do i want y'all to pick the

836
01:33:24,400 --> 01:33:31,760
 things that you want to do oh then maybe that's on the side of me first yeah well i want to do

837
01:33:31,760 --> 01:33:38,800
 storytelling okay so we'll we'll divide it all up and just going to be thinking about what's your

838
01:33:38,800 --> 01:33:42,960
 number one group is be thinking about what your number two group is and i'm not trying to get you

839
01:33:42,960 --> 01:33:48,720
 into one or both of those so it should put customer service excellence and business recruitment

840
01:33:48,720 --> 01:33:56,800
 together in one group wow this is this is really customer service excellence with like development

841
01:33:56,800 --> 01:34:01,920
 services and city staff do you think all that goes in bre i don't think that all those at bre

842
01:34:01,920 --> 01:34:07,840
 but i think the same people are going to be oh that's interesting both categories going together

843
01:34:07,840 --> 01:34:16,960
 i'm shaking okay so what we're going to do in our small groups is each of these categories

844
01:34:16,960 --> 01:34:21,840
 storytelling each of these is going to have its own sheet you might have two sheets

845
01:34:21,840 --> 01:34:31,600
 number one do not write on the back only write on the fronts i've got lots of fronts okay so the goal

846
01:34:31,600 --> 01:34:38,880
 here um don't well let's go ahead and put these in order what what order do you want these to appear

847
01:34:38,880 --> 01:34:51,120
 on your written deliverable what order trial wordy what do you want number one to be recruit i mean

848
01:34:51,120 --> 01:34:57,120
 y'all are responsible for these two kind of first and foremost right read them again it's kind of

849
01:34:57,120 --> 01:35:04,400
 small for the whole people okay recruitment bre business retention expansion customer service

850
01:35:04,400 --> 01:35:10,640
 excellence this is all like city customer service excellence so we can't control this we can influence

851
01:35:10,640 --> 01:35:26,080
 it fostering relationships partnership development story tell okay okay now oh which one let's put

852
01:35:26,080 --> 01:35:33,760
 these in order real quick recruitment first then retention first okay then recruitment

853
01:35:34,800 --> 01:35:40,880
 well wait a minute we said number one thing that businesses are looking for is employees that's the

854
01:35:40,880 --> 01:35:45,600
 number one thing the number two thing is how quick can they get something under the city

855
01:35:45,600 --> 01:35:50,400
 right so those fall underneath the global of those two things because we've got to go back

856
01:35:50,400 --> 01:35:57,280
 with what we said two top priorities of business right that's true those fall well in workforce

857
01:35:57,280 --> 01:36:03,760
 development stuff falls in this one and this one i bet it's not really outlined here very well

858
01:36:04,480 --> 01:36:10,640
 we said before we started those are the top two things companies right we have the the education

859
01:36:10,640 --> 01:36:17,520
 workforce development that fostering relationships talking that's where can try to talk to it okay

860
01:36:17,520 --> 01:36:21,840
 i'm sorry say that again sit there it's in that fostering relationships it was one of the

861
01:36:21,840 --> 01:36:32,160
 collaborations with yeah a couple times it's all you got a p3 and then you've got the text startup

862
01:36:32,160 --> 01:36:41,200
 with right but aligns with the college's expertise or whatever right but i think what these things

863
01:36:41,200 --> 01:36:49,360
 split it out this is uh it's a whole workforce development that's what i'm i mean it's nowhere

864
01:36:49,360 --> 01:36:54,800
 written up here y'all said workforce development is one of the number one things um but it's not

865
01:36:54,800 --> 01:37:01,440
 really outlined here i mean it goes in almost off the base but i think we probably need to spell

866
01:37:01,440 --> 01:37:06,960
 that out so it's not lost in here so what does that look like but i don't mean to confuse any

867
01:37:06,960 --> 01:37:12,080
 shit i just know i think that's we're all over the country and i think we hear that from ricky too

868
01:37:12,080 --> 01:37:15,440
 people want to know that you can get employees and how quick can they get their building on the

869
01:37:15,440 --> 01:37:22,480
 ground so i'm just a bit yeah so it's really workforce development through these relationships

870
01:37:22,480 --> 01:37:31,840
 you know that's what i think is we can't this board influence workforce development by building

871
01:37:31,840 --> 01:37:37,360
 those strong connections that's our book that's our yeah that's our role with that like we can't

872
01:37:37,360 --> 01:37:45,120
 i don't know how to teach someone how to be an engineer but i i can get the right we do have

873
01:37:45,120 --> 01:37:51,920
 the influence to say hey next month i want an update on x when that will drive someone from the

874
01:37:51,920 --> 01:38:01,120
 city or university or someone else to deliver tags right so that's kind of how we have to be

875
01:38:01,120 --> 01:38:09,440
 intentional about what we ask for basically in line with how we influence it either do it directly

876
01:38:09,440 --> 01:38:19,120
 or influence so if we're thinking about workforce development from a pipeline you know relationships

877
01:38:19,120 --> 01:38:29,120
 with our schools school superintendents universities cte programs that that information comes through

878
01:38:29,120 --> 01:38:35,360
 the vre but should and it's developed through relationships but should workforce development

879
01:38:35,360 --> 01:38:41,280
 should all that be spelled out in its own goals separately should there be a sixth goal of

880
01:38:41,280 --> 01:38:47,280
 everything that we're going to do for workforce development my question would be like when you're

881
01:38:47,280 --> 01:38:53,520
 talking to businesses how do you agree that's top on the list do you agree that that's or or are

882
01:38:53,520 --> 01:38:58,560
 they saying we're coming if i get the sentence or number one thing do you have any employees for us

883
01:38:58,560 --> 01:39:05,200
 yes that is one of their top three priorities is workforce and so something that we do is always

884
01:39:05,200 --> 01:39:11,680
 provide comparison of salary ranges of similar positions in the area what i will say with more

885
01:39:11,680 --> 01:39:17,680
 businesses coming to the city there's going to be limited workforce skilled workforce right so

886
01:39:17,680 --> 01:39:23,520
 i do think it's important maybe have a different category for workforce because i think we would

887
01:39:23,520 --> 01:39:28,960
 like to create an upscaling program at some point because there's there's a lot of i think

888
01:39:28,960 --> 01:39:33,840
 different residents that want to maybe get in manufacturing or get into a different industry

889
01:39:33,840 --> 01:39:38,880
 but they don't know how or maybe they don't have the funding to do so i remember attending a city

890
01:39:38,880 --> 01:39:46,240
 council meeting i don't know if councilman duster remembers but um she there was a young lady who

891
01:39:46,240 --> 01:39:52,160
 wanted um who said i can't find a local job i don't she's like i've been applying i just can't get into

892
01:39:52,160 --> 01:39:57,680
 the right job that i want until she was just really saying i need help getting a job so it would be

893
01:39:57,680 --> 01:40:03,520
 nice if we could create some type of you know resource programming to get those type of residents

894
01:40:03,520 --> 01:40:10,560
 a higher end job or hiring job yeah on the workforce development though because because

895
01:40:10,560 --> 01:40:15,760
 it's a big blanket and this is a really big rush right and i think there's different categories

896
01:40:15,760 --> 01:40:20,000
 because when i would think of a topic i look at the university and say we have a plethora of

897
01:40:20,000 --> 01:40:24,480
 students available that we need to figure out how to retain them whether it is by creating a

898
01:40:24,480 --> 01:40:31,040
 opportunities for startups so that some of them will venture out all right why not but then the

899
01:40:31,040 --> 01:40:36,320
 other question is what are the categories we're not considering on some workforce development that

900
01:40:36,320 --> 01:40:43,200
 key employers are looking for because if i'm if i'm gonna and i can be naive but if i'm gonna look

901
01:40:43,200 --> 01:40:51,280
 at manufacturing that's a really big beast to tackle right uh and education and the infrastructure

902
01:40:51,280 --> 01:40:57,520
 and the investment that i have to get just to even be at the end of my way so what are the other

903
01:40:57,520 --> 01:41:02,880
 categories of the workforce development is it is it this type of employees this level of education

904
01:41:02,880 --> 01:41:08,720
 because the big brush is going to be something how they're very i think this i can tell y'all

905
01:41:08,720 --> 01:41:13,840
 i was gonna say let's let's talk to somebody that's already doing this is what we are really

906
01:41:13,840 --> 01:41:21,280
 focused on uh number one thing number one thing that i hear from corporations is soft skills the

907
01:41:21,280 --> 01:41:27,520
 people that come out of college cannot they would rather have hire somebody that's farther along

908
01:41:27,520 --> 01:41:33,840
 has reliable experience number one day consistently erica airlines uh to i mean if peter bills has said

909
01:41:33,840 --> 01:41:39,680
 it we've had that cannot problem solve so that's number one thing internships is the number one

910
01:41:39,680 --> 01:41:48,640
 thing to job hotline so they want internships in so that leads to you know understanding that

911
01:41:48,640 --> 01:41:57,280
 organization um being familiar with the language that's used uh upskilling re-skilling is a huge

912
01:41:57,280 --> 01:42:04,800
 focus cert uh certificates and some type of manufacturing or continued education

913
01:42:04,800 --> 01:42:12,080
 those are the things that we are hearing right i think a lot that's what britney's also talking

914
01:42:12,080 --> 01:42:23,360
 about so is there is there uh at unt or tvu or anywhere is there a kind of a funnel that's uh

915
01:42:23,360 --> 01:42:30,080
 identifies students who need this is there like a connectivity matchmaking thing so brine college

916
01:42:30,080 --> 01:42:38,240
 of business is our college that does it and they do a great job because they have they have alumni

917
01:42:38,240 --> 01:42:44,000
 that work right that funds it and they do it well what our goal is with the corporate concierge team

918
01:42:44,000 --> 01:42:49,440
 is to make sure that every college has that so we're streamlining it for our corporations which

919
01:42:49,440 --> 01:42:54,880
 we're not right now doing that possible so that is that's a that's a shortage we have well well

920
01:42:54,880 --> 01:43:01,120
 what about someone who's not affiliated at all with the university they're just a random citizen

921
01:43:01,120 --> 01:43:08,400
 that needs some scaling up services we launched a new program that sea which is focused on

922
01:43:08,400 --> 01:43:15,600
 uh many credential certificates continued education if it's you know management leadership is a big

923
01:43:15,600 --> 01:43:20,800
 thing that we work from corporations that you know people want to move up and need you know sigma six

924
01:43:20,800 --> 01:43:25,520
 training or something like that that's another thing that we're so how are you finding those

925
01:43:25,520 --> 01:43:30,080
 people that aren't affiliated with the university at all to get into that program that's one of the

926
01:43:30,080 --> 01:43:34,880
 things that our enrollment is working on we have also we're tracking and this is something because

927
01:43:34,880 --> 01:43:41,360
 we have a shortage and enrollment concerns because of visas is we're tracking all the people that

928
01:43:41,360 --> 01:43:46,480
 have college credit that haven't finished their degrees okay and we are that is we're taking a

929
01:43:46,480 --> 01:43:52,800
 very strategic program to target those people that are already that that have you know a few hours

930
01:43:52,800 --> 01:43:58,960
 left or 30 hours left that we let's get this done figure out how to do this on the top brain that

931
01:43:58,960 --> 01:44:08,240
 works for your schedule so what is the gap yeah so we will volunteer for the program it's him

932
01:44:08,240 --> 01:44:14,640
 yeah so what what is the gap between what you're offering and what you're you know people are telling

933
01:44:14,640 --> 01:44:19,440
 you that they need how is that i mean is there a role for this group to make the connectivity

934
01:44:19,440 --> 01:44:25,440
 between those two the biggest gap is our ed works on things florida congress yeah i mean that's the

935
01:44:25,440 --> 01:44:30,160
 biggest gap but i don't know yeah i mean it really does that is the biggest we're not working on

936
01:44:30,160 --> 01:44:35,200
 business fee which is our biggest problem that's what i'm trying to change but i think nctc we need

937
01:44:35,200 --> 01:44:45,520
 to get somebody from nctc involved with this too that needs to be a top priority when we talk

938
01:44:45,520 --> 01:44:56,080
 about rewriting that but that's one of the points nctc to be on nctc junior college because it's just

939
01:44:56,080 --> 01:45:01,360
 an extra layer that i worked on in michigan and when you came in this this was manufactured

940
01:45:01,360 --> 01:45:06,800
 the manufacturer of beverage equipment quarter million dollars to 15 millions on from scratch

941
01:45:06,800 --> 01:45:12,480
 right so it's a six synonym process but the local partnership was any employee that came in will

942
01:45:12,480 --> 01:45:17,840
 spend the first two months training with every department yeah and it was subsidized by a grant

943
01:45:17,840 --> 01:45:21,840
 or something with the local university but what it did is it worked with soft skills it'll work

944
01:45:21,840 --> 01:45:27,200
 with with engineering knowledge it's just overall picture and the overall health of the company

945
01:45:27,200 --> 01:45:32,080
 because every year exponentially was growing because the trending and the focus was different

946
01:45:32,080 --> 01:45:37,200
 so i understand the business speed and the innovation speed how do we reach that gap how

947
01:45:37,200 --> 01:45:42,480
 do we how do we create that because really the incentive from the business side is there

948
01:45:42,480 --> 01:45:52,480
 the the transport is not all there yeah it's just it's about having the facilitating of a

949
01:45:52,480 --> 01:45:58,320
 relationship where it says everything even that we did like deep work very close with the mba

950
01:45:58,320 --> 01:46:02,640
 students now we've been doing it for like 10 years but basically just started because someone

951
01:46:02,640 --> 01:46:09,680
 will do something versus it being like an intentional strategy we're now like implementing

952
01:46:09,680 --> 01:46:15,760
 actually implementing programs from that npm program like at theater of life like culture

953
01:46:15,760 --> 01:46:22,560
 culture initiatives rewards programs those came from those students but it took us like you know

954
01:46:22,560 --> 01:46:29,120
 the last two or three have been really really good it took like five or six years of like stumbling

955
01:46:29,120 --> 01:46:36,480
 and learning each other and like learning what they can do what we can do but you got the right

956
01:46:36,480 --> 01:46:40,720
 people to the table to start this conversation but i think it's it's doing some more of that

957
01:46:40,720 --> 01:46:45,680
 kind of stuff but intentionally instead of dynamically and how did we got some experience

958
01:46:45,680 --> 01:46:52,320
 why did we not have members from the school board on this committee rather than superintendent we

959
01:46:52,320 --> 01:46:57,120
 don't have a city manager here we have representatives from the council i mean

960
01:46:58,560 --> 01:47:03,760
 i don't understand why that they're going to promote programs to the superintendent and others

961
01:47:03,760 --> 01:47:08,400
 to support what we're trying to do here yeah usually the school's different and it

962
01:47:08,400 --> 01:47:15,360
 is a member of this and she is but she is but she's just not here okay well why not elected

963
01:47:15,360 --> 01:47:22,240
 officials you know we've got two here in city school board yeah yeah yeah for sure the city

964
01:47:22,240 --> 01:47:32,400
 manager can come anytime yeah okay so back to my original question does is this the group to do it

965
01:47:32,400 --> 01:47:41,600
 is this the group to in the edp be the one that identifies workforce cogs and builds solutions to

966
01:47:41,600 --> 01:47:51,840
 them so so do we need a britney's idea of a separate goal for this i think so i think so

967
01:47:52,240 --> 01:47:56,800
 i think it's a very conversation it's a whole lot you might just categorize some of the other

968
01:47:56,800 --> 01:48:05,600
 things under that i think yeah i got soft skills i think our power is we can make we can influence

969
01:48:05,600 --> 01:48:13,200
 can't necessarily be but we can be the squeaky wheel that continues to ask for certain updates

970
01:48:13,200 --> 01:48:21,840
 or certain things that's going to drive people to make that whatever that is right as a board that's

971
01:48:21,840 --> 01:48:27,280
 what we can do you can put it on the agenda even if it's six months from now it's still it's like

972
01:48:27,280 --> 01:48:33,840
 gosh start right right and this can look like whatever this group says it needs to look like

973
01:48:33,840 --> 01:48:39,920
 y'all can you know you already have some people that are standing in the standing as the conduit

974
01:48:39,920 --> 01:48:45,280
 between the the main thing here is how do we connect the dots between the employer's needs

975
01:48:45,280 --> 01:48:53,040
 and the education providers offerings right whether that's cte school board level university level

976
01:48:53,040 --> 01:48:58,080
 junior college whatever how do we connect all those dots and i think a lot of that is

977
01:48:58,080 --> 01:49:05,280
 targeting very specific not specific companies but maybe specific types of companies that we

978
01:49:05,280 --> 01:49:13,120
 leverage their their subject matter expertise in what colleges they have that are the most successful

979
01:49:13,120 --> 01:49:21,200
 most well funded or most whatever right so we can say hey we've got the number three logistics

980
01:49:21,200 --> 01:49:29,840
 college in the country you're a logistics company like here's this or we have this integrated

981
01:49:29,840 --> 01:49:37,760
 you know health care system here now like you're this kind of company like it's not this

982
01:49:38,320 --> 01:49:43,520
 we're very generic sometimes where you say hey the average income is this median this and all it's like

983
01:49:43,520 --> 01:49:51,520
 i'm a company i don't care right i care about like are your schools good like a bisd level

984
01:49:51,520 --> 01:49:59,440
 right and do you have people like engineers or logistics people that i can hire and give them

985
01:49:59,440 --> 01:50:06,240
 two months of training or whatever and then i can let them go do stuff right what companies care

986
01:50:06,240 --> 01:50:11,120
 about so those are the components of a tia so does it sounds to me like y'all need a target

987
01:50:11,120 --> 01:50:17,760
 industry study right target industry analysis or borrow one from the area

988
01:50:17,760 --> 01:50:28,000
 huh i was thinking about a hug you know what are we you know as we're as we're defining who we are

989
01:50:29,360 --> 01:50:38,400
 economic right and this is not an inexpensive endeavor a tia is about 50,000 to 60,000 dollars

990
01:50:38,400 --> 01:50:43,440
 we just did that with our strategic planning that i think some of y'all have it but i'll

991
01:50:43,440 --> 01:50:50,080
 share like y'all did yeah yes he's done for us okay well pretty okay so she designed for y'all

992
01:50:50,080 --> 01:51:00,400
 so yeah so but again that's right back to saying take somebody like him at unt drive and saying oh

993
01:51:00,400 --> 01:51:06,080
 being here today taking the time and put that collaboration piece of that right at 60,000 bucks

994
01:51:06,080 --> 01:51:10,880
 we could have gone out and spent but because the right people in the room you're going from there

995
01:51:10,880 --> 01:51:21,200
 right that's the perfect example and so all y'all's tia took into consideration all the utilities

996
01:51:21,200 --> 01:51:31,360
 existing skill set all that is this yes uh skill set not utilities yeah y'all know this group will

997
01:51:31,360 --> 01:51:35,840
 know well that takes too much water we can't do that yeah that takes too much power we don't have

998
01:51:35,840 --> 01:51:42,480
 whatever but yeah i mean job postings positions um projections does it come with legion like xyz

999
01:51:42,480 --> 01:51:48,720
 company in clayton ohio i mean you need to go visit okay okay y'all that's a fixing battle project

1000
01:51:48,720 --> 01:51:59,360
 so uh so really it's not created tia it's leverage unt's tia right and how have you done that pretty

1001
01:51:59,360 --> 01:52:10,560
 recently that within the past six months okay yeah i have it for state county uh collin county

1002
01:52:10,560 --> 01:52:16,160
 and then regional so well that's even better because that says what would work in this region

1003
01:52:16,160 --> 01:52:21,040
 which kind of broadens the well it says what your neighbor and you are neighboring communities to

1004
01:52:21,040 --> 01:52:26,800
 chase it yeah like you know well because if they have a main industry we can target the subsequent

1005
01:52:26,800 --> 01:52:32,800
 industries best of four and and then the new and then all those other things that we can we can

1006
01:52:32,800 --> 01:52:38,240
 make them share right and that's the position that the definite has been on for a long time is although

1007
01:52:38,240 --> 01:52:44,000
 we have a lot of extra space a lot of disabilities kind of get to they pay where we want to go and

1008
01:52:44,000 --> 01:52:49,600
 what we want to build right well and if y'all remember from last time when we did the understanding

1009
01:52:49,600 --> 01:52:55,440
 the economic development process workshop in november december i talked about those are the

1010
01:52:55,440 --> 01:52:59,680
 three steps of economic development product development what are we taking to market whether

1011
01:52:59,680 --> 01:53:07,520
 the sites the buildings the shovel ready stuff the sign certification all of our skills all of our

1012
01:53:07,520 --> 01:53:12,640
 workforce stuff what is our product that we're taking part in second part was the target industry

1013
01:53:12,640 --> 01:53:17,600
 identification who might want to buy what we're selling and then the third part is the marketing

1014
01:53:17,600 --> 01:53:22,640
 and storytelling so y'all you still have some product development stuff to do of course but i

1015
01:53:22,640 --> 01:53:28,240
 think that kind of sums up the whole part two of everything that y'all are trying to to achieve

1016
01:53:28,240 --> 01:53:36,000
 leveraging that so so kim how soon can you get everybody here a copy of that or get a

1017
01:53:36,000 --> 01:53:44,720
 break at night yeah so okay so it sounds like we have a sixth category of workforce development

1018
01:53:44,720 --> 01:53:52,480
 everybody agree to that so thank you for mentioning that okay so we got the number one thing

1019
01:53:52,480 --> 01:53:57,760
 so we don't we don't even need to number this right now because i'm going to take care of you

1020
01:53:57,760 --> 01:54:05,440
 here's what we're going to do we're going to divide up into uh i think maybe three groups

1021
01:54:05,440 --> 01:54:10,320
 now each take two you'll get about that you can kind of at least get one that you like i think

1022
01:54:10,320 --> 01:54:15,600
 there's they naturally go together vr e and workforce development business improvement

1023
01:54:15,600 --> 01:54:28,000
 as part of this foster relation process they're up nicely okay so these two going together you said i

1024
01:54:28,000 --> 01:54:45,200
 i agree so this is the part of strategic planning where i started to get overwhelmed like okay now

1025
01:54:45,200 --> 01:54:51,040
 we're gonna make all these plans but yeah i'm gonna implement them um so i would just challenge us all

1026
01:54:51,040 --> 01:54:57,600
 to think about how what's a reasonable way to expect implementation of these goals that were

1027
01:54:57,600 --> 01:55:04,160
 in the process of putting together um one lot might be you know the established a workforce

1028
01:55:04,160 --> 01:55:11,760
 development task force that meets once a month or once every other month for the next year that one

1029
01:55:11,760 --> 01:55:16,240
 of we've got six staff members in here that are focused on economic development between the

1030
01:55:16,240 --> 01:55:21,920
 chamber and the and the city and we got six categories up here let's have an ongoing and

1031
01:55:21,920 --> 01:55:27,440
 then let's get nctc in the room let's get the isd in the room and have a task force that works on

1032
01:55:27,440 --> 01:55:35,200
 the implementation of this over whatever duration is um is intended to do yeah and there's something

1033
01:55:35,200 --> 01:55:41,200
 where what i don't want is for britney and and jamie and uh everybody's team to walk out of here

1034
01:55:41,200 --> 01:55:45,680
 and be like and we just got a whole new job description on top of everything else we're already

1035
01:55:45,680 --> 01:55:53,440
 doing yeah you i would encourage all to rely on us and other members of the community the task force

1036
01:55:53,440 --> 01:55:58,000
 doesn't have to be made up just with the people sitting in this room that can identify key players

1037
01:55:58,000 --> 01:56:05,040
 and hold into those conversations that's how stoke happened it was the technician it was one of these

1038
01:56:05,040 --> 01:56:11,600
 six goals here we go and we had as we pulled together a group that cared very much about that

1039
01:56:11,600 --> 01:56:20,800
 specific issue and that you had weekly once off then so you raise uh another thought should this

1040
01:56:20,800 --> 01:56:27,440
 today be a three year instead of a two year it's really finishing out this year and next year

1041
01:56:27,440 --> 01:56:33,520
 a lot of this stuff is going to take you a little bit longer than that well i think we're i think we

1042
01:56:33,520 --> 01:56:39,600
 don't even know what everything else one texas has done for sure hello nctc because they have well in

1043
01:56:39,600 --> 01:56:46,080
 school to add i mean this they probably have a lot of this work already done yeah and i don't think

1044
01:56:46,080 --> 01:56:50,960
 that i think if you look at the funding that they have for these things i don't think it's something

1045
01:56:50,960 --> 01:56:56,800
 looking oh gosh we gotta fund this whole thing i think a lot of work may be done between texas

1046
01:56:56,800 --> 01:57:04,160
 workforce commission nctc unt tw i think it's just getting the right people at the table and yeah we

1047
01:57:04,160 --> 01:57:11,440
 have that oh we've done that study and then implementing it right okay so yeah i added that

1048
01:57:11,440 --> 01:57:16,960
 on here identify with the reskilling and upskilling and workshops and stuff identify the needs and who

1049
01:57:16,960 --> 01:57:21,840
 would put in that school referring offerings is offering what already before you go rebuild

1050
01:57:21,840 --> 01:57:27,360
 okay well the exercise then going back to i think what she's addressing is there's visionaries in

1051
01:57:27,360 --> 01:57:30,880
 the group and there's because they're actually trying to do something about it but you have to

1052
01:57:30,880 --> 01:57:36,800
 give them enough and every group come up with uh two three four places where we start like

1053
01:57:36,800 --> 01:57:44,240
 so here's the three places where we say immediate action could yield more action yes that's what i

1054
01:57:44,240 --> 01:57:50,240
 want you to do on these sheets right here so and keeping in mind the framework for today that some

1055
01:57:50,240 --> 01:57:54,800
 of these stuff is going to be boots on the ground y'all are actually doing some things are going to

1056
01:57:54,800 --> 01:58:00,240
 be we're going to create a system we can influence the city to do it or the university to do it or

1057
01:58:00,240 --> 01:58:08,000
 somebody else to do it so influence plus action so um in your groups so i think we're probably going

1058
01:58:08,000 --> 01:58:18,000
 to do three groups of two three groups handling two goals so um right here the goal this first

1059
01:58:18,000 --> 01:58:23,840
 line is this word storytelling okay it's just don't say storytelling the first order of business

1060
01:58:23,840 --> 01:58:29,360
 in your small group is to write the goal sentence and i don't want you to spend more than 120

1061
01:58:29,360 --> 01:58:35,760
 seconds okay you can get bogged down on semantics decide in the first two minutes what is the goal

1062
01:58:35,760 --> 01:58:41,040
 what is the goal of storytelling what is the goal with customer service excellence okay you write

1063
01:58:41,040 --> 01:58:46,640
 that out and then right here on this strategy sheet you will see that there's no numbers there's

1064
01:58:46,640 --> 01:58:51,600
 no letters there's no bullet points i want you to put it in the order that makes sense to you

1065
01:58:51,600 --> 01:58:58,000
 don't worry about the format i'll fix all format make everything uniform later okay so it can be

1066
01:58:58,000 --> 01:59:06,800
 one two three can be abcd it can be one abc2 abc however makes sense in your group so your first

1067
01:59:06,800 --> 01:59:14,400
 like let's say here fostering relationships we have multiple sticky notes some go together and

1068
01:59:14,400 --> 01:59:21,040
 some of them are very separate the first order after you write the goal language take all these

1069
01:59:21,040 --> 01:59:27,520
 sticky parts apart lay them on a table and i want you to figure out how many actual strategies and

1070
01:59:27,520 --> 01:59:33,200
 this is my semantics goals first then strategies then action items or objectives or whatever

1071
01:59:33,200 --> 01:59:38,720
 categories but you know you may say different in your company but for today's purposes goal is the

1072
01:59:38,720 --> 01:59:44,320
 overarching goal and then the first level of strategy so how we're only going to have time

1073
01:59:44,320 --> 01:59:50,160
 today to do the first level of the how so how many strategies do we have here is this two is

1074
01:59:50,160 --> 01:59:56,160
 this 10 what is it you lay it out on the table and make the decision and then spell those out

1075
01:59:56,160 --> 02:00:02,400
 okay and what what are the and so you might need two sheets three sheets whatever but capturing

1076
02:00:02,400 --> 02:00:07,200
 everything that is sitting here and then if you need to go one level deeper this in collects for

1077
02:00:07,200 --> 02:00:14,400
 this what he was just saying workforce development if the goal is established workforce connect

1078
02:00:14,400 --> 02:00:21,200
 workforce development connectivity with existing industries or whatever the first step is to create

1079
02:00:21,200 --> 02:00:26,160
 the task force and then what are the task force going to do sounds like what amy was just describing

1080
02:00:26,160 --> 02:00:36,640
 so hammer out what the steps are here whatever order you like and then the best guess here for

1081
02:00:36,640 --> 02:00:42,880
 the start quarter and the end quarter and the metrics i'm going to give you some feedback on

1082
02:00:42,880 --> 02:00:50,400
 that in just a minute but we need to have a little bit of idea here who's going to be responsible

1083
02:00:50,400 --> 02:00:57,920
 for this is this going to be the edp as a whole is this going to be strictly this is inside the

1084
02:00:57,920 --> 02:01:03,680
 contract with the chamber so we already know the chambers expected to do certain things or the city

1085
02:01:03,680 --> 02:01:11,600
 city staff edp whatever that looks like university we can put our partners in here but this is really

1086
02:01:11,600 --> 02:01:18,000
 for brian's benefit brian's going to want to know who to call on for this piece so it doesn't mean

1087
02:01:18,000 --> 02:01:23,360
 that you have to do it just means that you have to see to it that it gets done so once the plan is

1088
02:01:23,360 --> 02:01:30,640
 published and it says you know jason's responsible brian's going to say jason have this coming along

1089
02:01:30,640 --> 02:01:34,720
 and then you're going to give an update on that so that's where we have some accountability here

1090
02:01:34,720 --> 02:01:40,720
 um so that's what this form is for so you know if we were here you know two whole days we could

1091
02:01:40,720 --> 02:01:46,720
 get into different level but for today's purposes that's about all you're going to be able to do is

1092
02:01:46,720 --> 02:01:53,680
 the strategy and maybe one level of the action the how to so as far as quarters go are we doing

1093
02:01:53,680 --> 02:02:04,160
 this on a fiscal year or on a calendar year fiscal okay so what we're going to right now then

1094
02:02:04,160 --> 02:02:15,440
 so we're into it so you're not going to get this time for about

1095
02:02:15,440 --> 02:02:20,640
 six weeks so let's start with q3.6 all right

1096
02:02:23,680 --> 02:02:34,800
 okay so you got six quarters in this plan is that right okay we're going to stick with that

1097
02:02:34,800 --> 02:02:40,800
 is that reasonable okay metrics kpis

1098
02:02:40,800 --> 02:02:50,720
 there's a kpi category next to every strategy you don't have to measure every single thing

1099
02:02:50,720 --> 02:02:55,360
 the things that need measuring everybody has their philosophies on this

1100
02:02:55,360 --> 02:03:00,080
 if you think every single thing on your group needs to be measured that's fine you can do that

1101
02:03:00,080 --> 02:03:04,960
 if you think this is just a step and once it's done it's done we don't have to measure that

1102
02:03:04,960 --> 02:03:12,240
 that's fine too but if your strategy here needs a metric there's only three ways that i know how to

1103
02:03:12,240 --> 02:03:24,880
 measure anything we can count we can count dollars people visits announcements trade shows

1104
02:03:24,880 --> 02:03:32,320
 lots of things we can count we can do a percentage up or down increase decrease by five percent ten

1105
02:03:32,320 --> 02:03:40,960
 percent whatever and the third way so we can count anything it's binary we say we're going to do it

1106
02:03:40,960 --> 02:03:48,720
 you either do it or you fail to do it okay so some of the things that you list on your goal sheet

1107
02:03:48,720 --> 02:03:54,240
 are going to have numbers we're trying for this we're trying for this many visits we're trying

1108
02:03:54,240 --> 02:04:03,200
 for this many surveys whatever that looks like or percentage or if it's just you know matilda says

1109
02:04:03,200 --> 02:04:08,000
 she's going to do it she either does it or she doesn't do it right so we can either check that

1110
02:04:08,000 --> 02:04:15,840
 box or that box has left me duck if you know what the number or the percentage is i want to see it

1111
02:04:15,840 --> 02:04:22,480
 in the goal sheet if we don't have any idea so you just said you know jane he's doing expected to do

1112
02:04:22,480 --> 02:04:30,160
 50 he exceeded his performance metrics by 10 did 60 what is the number for the next year probably

1113
02:04:30,160 --> 02:04:35,120
 50 is a good goal that's what's in your contract and enlist that and you can always exceed those

1114
02:04:35,120 --> 02:04:39,920
 goals so if we know what that number is listed if we don't know what the number is then we're going

1115
02:04:39,920 --> 02:04:45,040
 to count it this first year and then next time we'll know exactly what we're up against how what

1116
02:04:45,040 --> 02:04:51,600
 those dollars or what those numbers are okay that makes sense any questions about what i'm going to

1117
02:04:51,600 --> 02:05:00,560
 ask you to do on this form okay and i'll be walking around helping you so what i do want to see is at

1118
02:05:00,560 --> 02:05:06,640
 least one to two board members one board member at least on each of these hopefully two and then

1119
02:05:06,640 --> 02:05:12,560
 staff i want you to kind of divide up too for all the staff in the room go to the thing that you're

1120
02:05:12,560 --> 02:05:19,440
 most capable or interested in advising like we're already working on this or this needs to go this

1121
02:05:19,440 --> 02:05:24,800
 direction or whatever so i want some professional staff to advise some of the board members on

1122
02:05:24,800 --> 02:05:31,360
 things you're already working okay so we've got bre workforce development as one and what did you

1123
02:05:31,360 --> 02:05:38,640
 say and you thought those together customer service and business recruitment and then

1124
02:05:38,640 --> 02:05:43,760
 storytelling and relationship building being one i still disagree i thought that makes sense in my

1125
02:05:43,760 --> 02:05:52,880
 brain one makes sense in my brain too so this is not to say that this is the only thing you're

1126
02:05:52,880 --> 02:05:57,520
 going to be expected to have an opinion on for the next two years right this is just for today's

1127
02:05:57,520 --> 02:06:05,040
 purposes that you're willing to put these things together on paper to make sense for the whole

1128
02:06:05,040 --> 02:06:15,600
 organization okay all right so chairman do you get to go first which one do you want do you want

1129
02:06:15,600 --> 02:06:20,080
 this great workforce development bre retention recruitment and customer service excellence or

1130
02:06:20,080 --> 02:06:33,520
 storytelling foster relationships who wants to work with brian on this so i know vicki

1131
02:06:33,520 --> 02:06:37,200
 said she wanted to do that who else must work on this group

1132
02:06:40,080 --> 02:06:52,400
 that's held up hold your hand up now this is all this is a lot for two board members to do so

1133
02:06:52,400 --> 02:06:57,440
 any other stuff okay y'all can staff can figure out where they want to go to but

1134
02:06:57,440 --> 02:07:03,520
 well okay we'll dig some people up to your other so legit but for logistics we all have to stay on

1135
02:07:03,520 --> 02:07:09,360
 camera so you're gonna have to like maybe shuffle around tables yeah so y'all might have to come

1136
02:07:09,360 --> 02:07:13,360
 around here and brian or whatever y'all share

1137
02:07:13,360 --> 02:07:37,680
 okay so first order of business lay all your flip chart post it knows out and figure out that we

1138
02:07:37,680 --> 02:07:43,840
 have two strategies or 10 or whatever it start putting them in the right order what goes underneath

1139
02:07:43,840 --> 02:07:51,680
 so organize it paperwise before you start writing on your sheet okay and this is the final sheet

1140
02:07:51,680 --> 02:07:56,160
 you're going to turn into me so if you need to scratch pad it out first will you scratch

1141
02:07:56,160 --> 02:08:04,320
 pad it out first okay so i'll give you two here to start with okay y'all right on the back thank you

1142
02:08:05,120 --> 02:08:13,920
 um so recruitment business recruitment and ensuring customer service excellence at the city

1143
02:08:13,920 --> 02:08:26,000
 okay lee jeremy play

1144
02:08:28,160 --> 02:08:35,120
 and amy i want you to do something that you find

1145
02:08:35,120 --> 02:08:42,480
 probably this in fact no it's your contract is

1146
02:08:42,480 --> 02:08:49,440
 okay so where y'all want to go this group where y'all want to go we've got tables back here

1147
02:08:50,640 --> 02:09:01,120
 okay

1148
02:09:01,120 --> 02:09:09,120
 all right you give them you give them your best direction

1149
02:09:09,120 --> 02:09:17,440
 and then workforce development and b.r.a.

1150
02:09:20,640 --> 02:09:26,480
 so now y'all can you know it makes these goal sheets you only need one

1151
02:09:26,480 --> 02:09:33,920
 one sheet or two sheets for each one don't come by okay these are six separate goals so who's

1152
02:09:33,920 --> 02:09:42,480
 doing b.r.a. and workforce to help okay kim what was erin lucey me what do i see i'm learning

1153
02:09:42,480 --> 02:09:56,880
 all the things all right erin you know lucy there jimmy where everybody has to pick i'm not signing

1154
02:09:56,880 --> 02:09:59,840
 anybody anything so i'm just waiting to see where i'm needed

1155
02:10:05,040 --> 02:10:12,880
 whatever

1156
02:10:12,880 --> 02:10:21,280
 this is our new white glove service when i exist upon so

1157
02:10:21,280 --> 02:10:33,360
 take the category that you can have the most influence or suggestions on okay

1158
02:10:35,040 --> 02:10:39,600
 that's right so there's one for each one but i'll be

1159
02:10:39,600 --> 02:10:42,880
 right does everybody have a tea

1160
02:10:49,840 --> 02:11:10,240
 oh for your skill best utilize oh so sorry very good so like uh it can't be right

1161
02:11:19,840 --> 02:11:22,240
 so much so very you congratulations

1162
02:11:49,840 --> 02:11:54,240
 oh

1163
02:12:19,840 --> 02:12:25,040
 and there's an alternative that they shouldn't need the focus right my books are available if

1164
02:12:25,040 --> 02:12:30,240
 y'all need to come up here and draw something out i've been involved in the whole story

1165
02:12:49,840 --> 02:12:58,240
 what's the point

1166
02:12:58,240 --> 02:13:12,240
 how many strategies do we have

1167
02:13:19,840 --> 02:13:26,400
 yeah well we just have to get our goal with a section

1168
02:13:49,840 --> 02:13:56,400
 same thing

1169
02:14:20,640 --> 02:14:25,600
 if it helps you write your goals in that class you can save it for last if it's too hard to

1170
02:14:25,600 --> 02:14:36,400
 put it together sometimes it's easier to see it all written first one

1171
02:14:48,400 --> 02:14:50,400
 uh

1172
02:14:50,400 --> 02:15:02,160
 the first question i always ask is can i say financial assistance

1173
02:15:02,160 --> 02:15:08,960
 yeah it's not work force gonna be

1174
02:15:18,400 --> 02:15:22,400
 and i'm seeing the magician errors i'll send them they carded the gold and i think it's too

1175
02:15:22,400 --> 02:15:27,440
 crazy to see the questions was in that no no i'm a little bit more than that's what i was told

1176
02:15:27,440 --> 02:15:32,880
 that i guess but that's what i'm going to do that because i was trying to create a strong story that

1177
02:15:32,880 --> 02:15:36,960
 they're looking to go there what this is that's what they're doing to keep this even the services

1178
02:15:36,960 --> 02:15:41,760
 in the back of the lag and i need to find their clients out like that's right you can't say why

1179
02:15:41,760 --> 02:15:51,120
 you're not so or is the heart saying that's what this is like that is one of the best

1180
02:16:11,840 --> 02:16:17,120
 how to get feedback from characters is all set a question together

1181
02:16:17,120 --> 02:16:21,120
 you know decided on that's probably not in the day

1182
02:16:41,760 --> 02:16:47,120
 do you want to put it you know they have

1183
02:17:11,840 --> 02:17:15,760
 you know should just stop up creating a new thing until that'll be a show or attention with what

1184
02:17:15,760 --> 02:17:22,640
 we're working on what is that priority i think the priority data i agree that the purpose of which

1185
02:17:22,640 --> 02:17:27,040
 the promise i did is i'm improving our data so that's a lot of difference with a priority of

1186
02:17:27,040 --> 02:17:36,240
 hate so yeah so i was like improve it with the data reporting so that from that data then is that

1187
02:17:36,240 --> 02:17:42,240
 so

1188
02:18:06,240 --> 02:18:16,240
 so

1189
02:18:36,240 --> 02:18:46,240
 but

1190
02:19:06,240 --> 02:19:10,800
 it's not always just what you should be doing because of the shame you're feeling so it's making

1191
02:19:10,800 --> 02:19:19,600
 the most of them so you know an action item or the other side of the fundamental misunderstanding

1192
02:19:19,600 --> 02:19:30,960
 this is like very thoughtful action draw this and draw it like elections in here's

1193
02:19:30,960 --> 02:19:51,520
 or land in here's parks here we all like this is kind of like we all know maybe all

1194
02:20:01,680 --> 02:20:05,520
 dollars based on

1195
02:20:31,040 --> 02:20:39,520
 sometimes it's

1196
02:21:01,440 --> 02:21:05,520
 get to you

1197
02:21:31,840 --> 02:21:35,520
 is

1198
02:22:00,960 --> 02:22:07,520
 that

1199
02:22:31,040 --> 02:22:36,080
 national may access it says purpose and for that you'll fortunately be able to also teach me like

1200
02:23:01,120 --> 02:23:04,080
 are

1201
02:23:04,080 --> 02:23:23,360
 i think you're right here for 46 years yeah here was it it's like year one that was we built half

1202
02:23:23,360 --> 02:23:30,800
 a truck in the 80s there was no only a question there in year 46 this is that's the best but don't

1203
02:23:30,800 --> 02:23:35,520
 have to go through yeah i think that is i'm just thinking that was a gift art only that's

1204
02:23:35,520 --> 02:23:40,640
 way to run into you right this is something that you are here to be are you you have a little

1205
02:23:40,640 --> 02:23:56,640
 bit to bring that into the video how much you're about to take that before you like try to stop

1206
02:23:56,640 --> 02:24:00,640
 this that's that's how it's always a bunch of so like it's a good idea that you know this

1207
02:24:00,640 --> 02:24:06,080
 way he says they didn't bring on the other day they are a bunch of stuff but it's kind of like

1208
02:24:06,080 --> 02:24:11,520
 the same thing that it's coming i want to start again but i think it's smaller right and they're

1209
02:24:11,520 --> 02:24:27,520
 going to have to be a pack of four or five stores that anyone has these we were awesome

1210
02:24:39,520 --> 02:24:43,520
 or something to share became on my cell phone

1211
02:24:43,520 --> 02:24:47,520
 i don't want to take the time

1212
02:24:47,520 --> 02:24:53,520
 but most people are like

1213
02:25:09,520 --> 02:25:20,720
 all that all there okay we've done nothing like that so we had from 2005 to 2025 of this we're

1214
02:25:20,720 --> 02:25:27,440
 thinking ahead a hundred dollars right you see that you know 25 million dollars it happens a lot of

1215
02:25:27,440 --> 02:25:50,400
 a lot of small businesses primarily that's why you don't have warehousing

1216
02:25:57,440 --> 02:26:00,400
 relationship

1217
02:26:27,440 --> 02:26:30,400
 thank you

1218
02:26:57,440 --> 02:27:00,400
 thank you

1219
02:27:27,440 --> 02:27:30,400
 yes

1220
02:27:57,440 --> 02:28:00,400
 uh

1221
02:28:27,440 --> 02:28:30,400
 yeah

1222
02:28:57,440 --> 02:29:00,400
 sure

1223
02:29:28,400 --> 02:29:30,400
 yeah

1224
02:29:57,440 --> 02:30:00,400
 i think

1225
02:30:27,440 --> 02:30:30,400
 is

1226
02:30:57,680 --> 02:31:00,400
 but

1227
02:31:28,000 --> 02:31:30,400
 so

1228
02:31:57,440 --> 02:32:00,400
 um

1229
02:32:27,680 --> 02:32:30,400
 so

1230
02:32:30,400 --> 02:32:49,840
 this is a big reason because it's not it's more like to do here's what a chamber is here's what it

1231
02:32:49,840 --> 02:32:55,680
 does but this is kind of skirts around it but it'd be good to have like a this is the right

1232
02:32:55,680 --> 02:33:04,880
 name because i think telling this was actually very just a baseline like hey this is not

1233
02:33:04,880 --> 02:33:09,760
 filled like this is what it is in 30 seconds you've got to pay for that you've got to pay for stuff

1234
02:33:09,760 --> 02:33:16,160
 you want that's the only three ways to pay for it three ways you have to use something that's going

1235
02:33:16,160 --> 02:33:26,400
 to be i go back to the final triangle which is you can have it fast or slow yep you have two out of

1236
02:33:26,400 --> 02:33:31,520
 three you're probably never going to outline all three yeah so how do we make sure we're always

1237
02:33:31,520 --> 02:33:47,760
 hard and ready to fire up the alternative you know because they're both terms of using strange

1238
02:34:00,320 --> 02:34:05,200
 and that's the story and that's the so

1239
02:34:30,400 --> 02:34:33,200
 but

1240
02:35:00,320 --> 02:35:03,200
 that's you

1241
02:35:30,320 --> 02:35:33,200
 very

1242
02:36:00,560 --> 02:36:03,200
 they're

1243
02:36:30,320 --> 02:36:33,200
 also

1244
02:37:00,320 --> 02:37:03,360
 minutes on this first one and we haven't moved over to your side yet

1245
02:37:03,360 --> 02:37:11,280
 all right you're moving on to the side oh we have to get

1246
02:37:12,400 --> 02:37:41,520
 good like our skills we have to run the train you have to sign to our friends we don't have to

1247
02:37:42,960 --> 02:37:47,520
 have solutions we have industry

1248
02:38:12,400 --> 02:38:15,520
 very simple very good stories

1249
02:38:15,520 --> 02:38:35,520
 like tracing some of his stoles they just can't

1250
02:38:42,480 --> 02:38:49,200
 trail so you also have like this i mean you just can't do so

1251
02:39:03,440 --> 02:39:14,400
 what are you

1252
02:39:14,400 --> 02:39:31,200
 and they help is it what you mean what's your time

1253
02:39:33,760 --> 02:39:45,200
 and

1254
02:39:45,200 --> 02:40:01,280
 best crap i mean if we say people close again and there's these three centimeters that may be

1255
02:40:04,400 --> 02:40:07,200
 years they cry now like i just like

1256
02:40:07,200 --> 02:40:19,040
 yeah that's a good the business that you're talking about

1257
02:40:19,040 --> 02:40:24,160
 we don't want to put all of that

1258
02:40:24,160 --> 02:40:29,120
 so we're away from you to shepherd some of the businesses you're talking about

1259
02:40:34,240 --> 02:40:38,720
 helps to do that so how are y'all coming along are y'all okay that's one of your first ones

1260
02:40:38,720 --> 02:40:45,040
 yeah you know you got about eight more minutes on your first one oh maybe we're up in with some of

1261
02:40:45,040 --> 02:40:51,040
 the ass so if it helps to peel the papers off y'all do that storytelling right now yeah oh yeah so

1262
02:40:51,040 --> 02:40:57,360
 once you if i help you you once you honor the words on the first one you can throw it away well

1263
02:40:57,360 --> 02:41:04,640
 like you know you're honoring your big one there and then building out so if that helps you

1264
02:41:17,120 --> 02:41:33,360
 so is there here's a plan to do but i hear you might as well show and there are things like that

1265
02:41:47,760 --> 02:41:49,360
 this is my first page of course development

1266
02:41:49,360 --> 02:41:57,360
 so if remembered

1267
02:41:57,360 --> 02:42:03,360
 so that's

1268
02:42:03,360 --> 02:42:10,320
 you can try all these credits out and then you can read for whatever but those like who's gonna

1269
02:42:10,320 --> 02:42:16,640
 identify as so the task force is great so you can go back and read

1270
02:42:17,840 --> 02:42:34,640
 later just make sure it's in their brain and what we did on the other side i first you know

1271
02:42:47,120 --> 02:42:50,640
 is

1272
02:43:17,600 --> 02:43:22,640
 so

1273
02:43:22,640 --> 02:43:30,640
 you're already doing like the tia that's a perfect example of when we know what you've got

1274
02:43:30,640 --> 02:43:48,640
 and then you have a little bit to fill up the insulator thing but don't leave out that

1275
02:44:00,640 --> 02:44:04,640
 i think

1276
02:44:31,600 --> 02:44:38,640
 okay

1277
02:44:38,640 --> 02:44:56,320
 hey that's y'all's alarm that you should be moving on to your second one if you haven't yet

1278
02:45:00,320 --> 02:45:03,040
 and they would get included in our password so and then

1279
02:45:03,040 --> 02:45:10,000
 and influence so so i got developed three or four other way correct how to develop it by

1280
02:45:10,000 --> 02:45:13,600
 us tag you inventory of success stories

1281
02:45:19,040 --> 02:45:30,480
 you like existing tag lines are great so it's where you get a number into the course of years in the story

1282
02:45:49,040 --> 02:45:52,480
 because

1283
02:46:19,040 --> 02:46:30,480
 is

1284
02:46:50,000 --> 02:46:54,480
 this is a lot like

1285
02:47:19,040 --> 02:47:22,480
 that is

1286
02:47:49,040 --> 02:47:52,480
 only that's all

1287
02:48:19,040 --> 02:48:22,480
 and

1288
02:48:49,680 --> 02:48:54,560
 and then it's like hopefully i've already seen it you can't wait to do it oh i want to ask for

1289
02:48:54,560 --> 02:49:04,000
 about this actually so much and it's still just my general click because that was my yard there's

1290
02:49:04,000 --> 02:49:10,160
 not a social channel there's not a huge hallucinatory scroll yeah exactly because it is

1291
02:49:10,160 --> 02:49:19,520
 growing like truly and you're like hold on let's get the process right first and then we put like real

1292
02:49:19,520 --> 02:49:28,080
 and you're like yeah but the one thing i like about that is

1293
02:49:33,920 --> 02:49:48,480
 that that's a good point i think i'm gonna put it over here

1294
02:50:04,880 --> 02:50:08,480
 you know

1295
02:50:33,920 --> 02:50:38,480
 yeah

1296
02:51:03,920 --> 02:51:08,480
 yeah

1297
02:51:33,920 --> 02:51:38,480
 is

1298
02:51:38,480 --> 02:51:52,480
 i mean like

1299
02:51:52,480 --> 02:51:57,760
 we're doing that too why are we not emissions are being let's

1300
02:51:58,880 --> 02:52:05,040
 even though we are actually working on right now because

1301
02:52:09,200 --> 02:52:31,920
 was it was it was a size of all of the time we're going to have a trade sorry in addition to that we're not we're not holding this person right now they're not really

1302
02:52:39,200 --> 02:52:47,920
 in it's

1303
02:53:09,360 --> 02:53:13,920
 but i guess

1304
02:53:39,280 --> 02:53:47,120
 all of us you know i'm feeling there are we don't even have this we don't know how those

1305
02:54:09,200 --> 02:54:12,320
 make it

1306
02:54:39,280 --> 02:54:42,320
 i know

1307
02:55:09,760 --> 02:55:14,320
 and then all the education partners

1308
02:55:39,200 --> 02:55:42,320
 uh

1309
02:56:09,200 --> 02:56:12,320
 there's so much pressure

1310
02:56:39,200 --> 02:56:42,320
 that

1311
02:57:09,200 --> 02:57:12,320
 so

1312
02:57:39,440 --> 02:57:42,320
 so

1313
02:57:42,320 --> 02:58:00,320
 i mean that's the like i said remember that maybe you have to do it yeah

1314
02:58:09,280 --> 02:58:16,800
 maybe it's like that i mean you're like very more fun just put them on there so

1315
02:58:39,200 --> 02:58:48,640
 open open down yeah innovation i would take that then the next part of the line is to see if my

1316
02:58:48,640 --> 02:58:54,800
 programs are the same since it's very important that's what i thought it is and so sorry that that was very

1317
02:58:54,800 --> 02:59:11,200
 important was to expand to all for the you know what i mean like the public sure like okay sorry but that's it's that's that legal absolutely a sitting on the shelves to say okay right down to that competition

1318
02:59:11,200 --> 02:59:25,600
 right

1319
02:59:41,200 --> 02:59:55,600
 yeah

1320
03:00:11,200 --> 03:00:25,600
 actually

1321
03:00:41,200 --> 03:00:45,600
 uh

1322
03:01:11,200 --> 03:01:15,600
 maybe

1323
03:01:41,200 --> 03:01:55,600
 would be just instead of thinking about balls they stare to everyone that's why they were doing it yeah right and it's yeah i think that this is the question like it's called the air something but it is ran by all things that are in the day how long

1324
03:01:55,600 --> 03:02:14,000
 over there that's really important that we don't be just one they work that we have all that i think they agree yes because one in the jar need to work you know he's trying to get one or take a picture

1325
03:02:25,600 --> 03:02:36,000
 yeah

1326
03:02:55,600 --> 03:03:04,000
 I don't know the names but if we start with one way that's great

1327
03:03:25,600 --> 03:03:40,960
 the mail that i requested well it's like responsibility shared responsibility shared but it's basically but like everyone there is a big picture just to be put like the band's good

1328
03:03:40,960 --> 03:03:56,400
 chambers got this so you kind of just you all work that out together now we understand how we collaborate

1329
03:04:10,960 --> 03:04:29,360
 and I'm going to challenge you to call it because it's not it's not the point I did one group I had a turn that you can say how are you putting this out or are you at the after you got it with water

1330
03:04:29,360 --> 03:04:56,240
 and what's the long terms of bank holders they have that very long so we can be 10 so I think you have the most because we have one so

1331
03:04:59,440 --> 03:05:20,240
 are they okay do you know me that we are purchase community first and later then okay or whether you know I think that's we don't have established that's all we're going to have to do is have a business to really go to say you know

1332
03:05:20,240 --> 03:05:48,240
 what is your strategy for building this area you put together the program or you're going to try to do it on your own and copy somebody else's

1333
03:05:48,240 --> 03:05:57,840
 we have

1334
03:05:57,840 --> 03:06:02,240
 what y'all got a rich and they can do but y'all got a written yeah process

1335
03:06:02,240 --> 03:06:17,040
 so what software did you decide to use

1336
03:06:18,240 --> 03:06:29,520
 I'm just going to I'm just going to do a break with it until it has just arrived to call out

1337
03:06:30,560 --> 03:07:00,400
 when she realized that this is a bunch of people with her words as anyone yes I got this for the summer school and there you put it in the polls and be synchronous to make sure that that's one of y'all's steps

1338
03:07:01,360 --> 03:07:21,200
 to the next basic about who's using which softwares because I don't even know what it's all through most everybody out here

1339
03:07:25,440 --> 03:07:53,440
 and so one of the things we talked about is how much is the dsc system know where you're trying to go website all the public is going to be able to bring this to this company as it says to do our customers and push them off several other centers so if I get a little bit more managerial we're going to act right now.

1340
03:07:53,440 --> 03:08:23,200
 And so we say hey the CEO actually that's top of the population right now we're going to be getting up there right now and that or something like that I think that's what I'm going to be sure to be sure that they come up with information for people who are out there for you to even write articles about well and we don't know what's going on so this person but you're hard but you're awkward and that totally tends to cancel it you're you're creating this almost like

1341
03:08:24,240 --> 03:08:33,200
 it just changes regardless of the way you feel about it. I'm sorry I think that's just the nature of it.

1342
03:08:53,440 --> 03:09:03,200
 There's whole.

1343
03:09:03,200 --> 03:09:32,960
 Relationship storytelling. Yeah. That's great. That's how it's going to be. I'll make sure you're honoring the words on all your papers if you want you to decide everything's.

1344
03:09:33,200 --> 03:09:40,960
 That's right you can water down there throw it away.

1345
03:09:40,960 --> 03:10:08,720
 I mean, I'm just saying we're trying to understand how to collaborate with each other.

1346
03:10:08,720 --> 03:10:22,480
 I went through the.

1347
03:10:22,480 --> 03:10:44,960
 I don't know.

1348
03:10:44,960 --> 03:10:56,720
 So she is.

1349
03:10:56,720 --> 03:11:24,880
 I'm like.

1350
03:11:24,880 --> 03:11:34,880
 Yeah.

1351
03:11:34,880 --> 03:12:02,880
 Yeah.

1352
03:12:02,880 --> 03:12:12,880
 Yeah.

1353
03:12:12,880 --> 03:12:40,880
 Yeah.

1354
03:12:40,880 --> 03:12:50,880
 Yeah.

1355
03:12:50,880 --> 03:13:18,880
 Yeah.

1356
03:13:18,880 --> 03:13:28,880
 How big do they go.

1357
03:13:28,880 --> 03:13:56,880
 Yeah.

1358
03:13:56,880 --> 03:14:16,880
 Yeah.

1359
03:14:16,880 --> 03:14:26,880
 Yeah.

1360
03:14:26,880 --> 03:14:50,880
 Yeah.

1361
03:14:50,880 --> 03:15:00,880
 Yeah.

1362
03:15:00,880 --> 03:15:28,880
 Yeah.

1363
03:15:28,880 --> 03:15:38,880
 Yeah.

1364
03:15:38,880 --> 03:15:48,880
 Yeah.

1365
03:15:48,880 --> 03:15:58,880
 Yeah.

1366
03:15:58,880 --> 03:16:26,880
 Yeah.

1367
03:16:26,880 --> 03:16:40,880
 Yeah.

1368
03:16:40,880 --> 03:17:02,880
 So let me say this way.

1369
03:17:02,880 --> 03:17:30,880
 Yeah.

1370
03:17:30,880 --> 03:17:36,880
 Yes.

1371
03:17:36,880 --> 03:18:04,880
 Yeah.

1372
03:18:04,880 --> 03:18:14,880
 Yeah.

1373
03:18:14,880 --> 03:18:42,880
 Yeah.

1374
03:18:42,880 --> 03:18:48,880
 Yeah.

1375
03:18:48,880 --> 03:18:52,880
 Yeah.

1376
03:18:52,880 --> 03:19:02,880
 Yeah.

1377
03:19:02,880 --> 03:19:12,880
 Yeah.

1378
03:19:12,880 --> 03:19:36,880
 Yeah.

1379
03:19:36,880 --> 03:19:50,880
 Yeah.

1380
03:19:50,880 --> 03:20:18,880
 Yeah.

1381
03:20:18,880 --> 03:20:38,880
 Yeah.

1382
03:20:38,880 --> 03:20:48,880
 Yeah.

1383
03:20:48,880 --> 03:21:16,880
 Yeah.

1384
03:21:16,880 --> 03:21:26,880
 Yeah.

1385
03:21:26,880 --> 03:21:50,880
 Yeah.

1386
03:21:50,880 --> 03:22:00,880
 Yeah.

1387
03:22:00,880 --> 03:22:28,880
 Yeah.

1388
03:22:28,880 --> 03:22:38,880
 Yeah.

1389
03:22:38,880 --> 03:23:06,880
 Yeah.

1390
03:23:06,880 --> 03:23:22,880
 Yeah.

1391
03:23:22,880 --> 03:23:34,880
 Yeah.

1392
03:23:34,880 --> 03:23:54,880
 Yeah.

1393
03:23:54,880 --> 03:24:04,880
 Yeah.

1394
03:24:04,880 --> 03:24:32,880
 Yeah.

1395
03:24:32,880 --> 03:24:52,880
 Yeah.

1396
03:24:52,880 --> 03:25:02,880
 Yeah.

1397
03:25:02,880 --> 03:25:26,880
 Yeah.

1398
03:25:26,880 --> 03:25:36,880
 Yeah.

1399
03:25:36,880 --> 03:26:04,880
 Yeah.

1400
03:26:04,880 --> 03:26:14,880
 Yeah.

1401
03:26:14,880 --> 03:26:42,880
 Yeah.

1402
03:26:42,880 --> 03:27:02,880
 Yeah.

1403
03:27:02,880 --> 03:27:12,880
 Yeah.

1404
03:27:12,880 --> 03:27:34,880
 Yeah.

1405
03:27:34,880 --> 03:27:44,880
 Yeah.

1406
03:27:44,880 --> 03:28:12,880
 Yeah.

1407
03:28:12,880 --> 03:28:14,880
 Yeah.

1408
03:28:14,880 --> 03:28:16,880
 Yeah.

1409
03:28:16,880 --> 03:28:18,880
 Yeah.

1410
03:28:18,880 --> 03:28:26,880
 Yeah.

1411
03:28:26,880 --> 03:28:42,880
 Yeah.

1412
03:28:42,880 --> 03:28:56,880
 Yeah.

1413
03:28:56,880 --> 03:29:12,880
 Yeah.

1414
03:29:12,880 --> 03:29:26,880
 Yeah.

1415
03:29:26,880 --> 03:29:42,880
 Yeah.

1416
03:29:42,880 --> 03:29:56,880
 Yeah.

1417
03:29:56,880 --> 03:30:12,880
 Yeah.

1418
03:30:12,880 --> 03:30:28,880
 Yeah.

1419
03:30:28,880 --> 03:30:42,880
 Yeah.

1420
03:30:42,880 --> 03:31:00,880
 Yeah.

1421
03:31:00,880 --> 03:31:16,880
 Yeah.

1422
03:31:16,880 --> 03:31:30,880
 Yeah.

1423
03:31:30,880 --> 03:31:46,880
 Yeah.

1424
03:31:46,880 --> 03:32:00,880
 Yeah.

1425
03:32:00,880 --> 03:32:16,880
 Yeah.

1426
03:32:16,880 --> 03:32:30,880
 Yeah.

1427
03:32:30,880 --> 03:32:46,880
 Yeah.

1428
03:32:46,880 --> 03:33:00,880
 Yeah.

1429
03:33:00,880 --> 03:33:16,880
 Yeah.

1430
03:33:16,880 --> 03:33:30,880
 Yeah.

1431
03:33:30,880 --> 03:33:46,880
 Yeah.

1432
03:33:46,880 --> 03:33:58,880
 Yeah.

1433
03:33:58,880 --> 03:34:14,880
 Yeah.

1434
03:34:14,880 --> 03:34:28,880
 Yeah.

1435
03:34:28,880 --> 03:34:44,880
 Yeah.

1436
03:34:44,880 --> 03:34:58,880
 Yeah.

1437
03:34:58,880 --> 03:35:26,880
 Yeah.

1438
03:35:26,880 --> 03:35:42,880
 Yeah.

1439
03:35:42,880 --> 03:35:56,880
 Yeah.

1440
03:35:56,880 --> 03:36:12,880
 Yeah.

1441
03:36:12,880 --> 03:36:28,880
 Yeah.

1442
03:36:28,880 --> 03:36:42,880
 Yeah.

1443
03:36:42,880 --> 03:36:58,880
 Yeah.

1444
03:36:58,880 --> 03:37:12,880
 Yeah.

1445
03:37:12,880 --> 03:37:40,880
 Yeah.

1446
03:37:40,880 --> 03:37:56,880
 Yeah.

1447
03:37:56,880 --> 03:38:10,880
 Yeah.

1448
03:38:10,880 --> 03:38:26,880
 Yeah.

1449
03:38:26,880 --> 03:38:40,880
 Yeah.

1450
03:38:40,880 --> 03:38:56,880
 Yeah.

1451
03:38:56,880 --> 03:39:10,880
 Yeah.

1452
03:39:10,880 --> 03:39:26,880
 Yeah.

1453
03:39:26,880 --> 03:39:40,880
 Yeah.

1454
03:39:40,880 --> 03:39:56,880
 Yeah.

1455
03:39:56,880 --> 03:40:10,880
 Yeah.

1456
03:40:10,880 --> 03:40:26,880
 Yeah.

1457
03:40:26,880 --> 03:40:52,880
 Yeah.

1458
03:40:52,880 --> 03:41:20,880
 Hey, we already did. I had somebody yesterday send me their edits and they've already checked off 30 things off their list. So that's fine. We're still gonna put it on the plan, but we can put a check mark to it in red on the plane. So you can say we planned this and we already got it done before it even got focused. Okay. So I'll get that to you. Is there any other questions? Comments? Arguments? Disagreements? Anything? Okay. Thank you all. Thank you all. Good work. Y'all did excellent work. I'll get this to you soon.

1459
03:41:22,880 --> 03:41:42,880
 So, all right. So if there's any other comments or closing comments for anybody? I do. So we have a four meeting on the on the eight. And so right now we have two incentive for reviewing. So we may need to push that meeting back a week, but we'll let you know as soon as possible.

1460
03:41:42,880 --> 03:42:02,880
 Okay. All right. Any other concluding items? There are no other concluding items to do. We'll turn this meeting at 1157. Thank you very much for your day. Thank you. Thank you all. Thank you.