WEBVTT

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Order at 11 o'clock a.m.

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Our first order of business is item number 17 - 0 5 9

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receive a report and hold a discussion

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Regarding the Denton Chamber of Commerce Office of Economic

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Developments

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annual comprehensive marketing plan

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I'd like to invite Adam Gavoresky up to the podium

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Morning Adam and council members

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Today we are presenting the Chamber of Commerce's economic

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development comprehensive marketing plan

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In particular to the timeline for print digital ad buys

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maintenance and updates to dentonedp.com

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Platforms and schedule of social media and planned

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marketing trips

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We normally run two ads per year the first one being in

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site selection magazine

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It's their Texas wide open for business guide which

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features the state of Texas as the opening

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Advertisement and then start communities can advertise

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after that. So we run and we run this particular ad is what

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we did last year

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this publication is a

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Global publication goes out to site location consultants

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and sea level executives who have worked expansion products

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in the past

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We also do an ED directory listing in that same magazine

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site selection magazine

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This is their annual listing comes out once a year. It

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gives the

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Listings for all the communities within the state of Texas

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So we want to be sure and have a presence and our name in

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that so that people know to contact us

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The other ad that we run each year is the it's in the

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Dallas regional chambers economic development guide. This

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is strictly DFW

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locations and it's a regional guide on

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access to the Metroplex

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logistics transportation

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Education all the above we've run this we ran this

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particular ad last year

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Maintenance and updates to didn't need a P calm

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We spend a lot of time updating and maintaining our website

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It is the typically the first place that site location

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consultants and sea level executives would go a lot of

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times before they even contact

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Us so we spend a lot of time

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updating this

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monthly and annual

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Updates to the pages and every single link we are

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constantly checking out

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We have a we have a full two page checklist that we go

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through each and every month

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To update that and we keep we keep in current contact with

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it with the city and update all those pages

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We are currently doing a website update and facelift

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project

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Which will be completed by January 2018

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This includes full-scale design refresh to bring and to

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bring the brand and feel of didn't need a P

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To life on your on our site upgrade upgrading the back-

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handed core systems behind the site

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integrating the new design into the new pro into new

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programming

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Optimize the site for mobile access or mobile across all

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platforms with responsive programming

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That will make it basically fit your your smartphones and

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tablets and things like that and it will adjust to the

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different size screens

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Upgrading all 80 suite tools to the newest versions add an

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agenda tool staff and board tool and a new map and resource

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center to the site

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We're also adding a floating header for easier navigation

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and user flow for visitors

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migrating the current content into the refreshed website

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and coordinate with didn't need a P

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To refresh the photography utilized on the site work to

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develop and plan to better utilize and understand the

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analytics attached to the site

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And work towards developing a proposed plan to increase the

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SEO and targeted marketing of the website over time

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It's been three years since the last time we did a full

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website

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Update and redesign so this is going to give us complete

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refresh and updating everything to the newest codes and

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standards

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Platforms and schedule of our social media activities

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linkedin we

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Update once or twice monthly depending on what events are

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happening that month. These are typically for

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For large events that take place Facebook. We update weekly

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Sometimes even bike weekly depending on what current what

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events are happening currently

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Facebook is to to notify and keep the residents and the

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people of Denton notified of what we're doing in economic

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development within the city

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LinkedIn is more geared towards marketing to the site

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selection community and sea level executives

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And then Twitter we update that weekly as well. Typically

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every time we update Facebook. We're updating Twitter

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plan marketing trips for 2017 and 2018. I know we went over

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this at a recent meeting, but here we go again

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We have two separate funds. We have an operations fund

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funded from the city of Denton and then the private

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development fund

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Which comes from our private investors?

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Operations funding funds professional development which I

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'll get into after this. It's Texas economic development

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council meetings and

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International economic development meetings TDC and IDC and

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then private funding is strictly target marketing

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And operations does fund some of target marketing as well

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Once again operations funds TDC and IDC all professional

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development activities

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Along with target marketing. Here is a listing of the some

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of the target marketing that we cover through the

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operations account

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Team Texas we have two of those budgeted for team. Texas is

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the statewide

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Marketing initiative. It's a it's a pay-to-play type of

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organization

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There are 104 communities across across the state of Texas

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and they do

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Ten to twelve trade shows per year. They do marketing

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events in different major metro locations where they invite

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site selectors and

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They do different ballgame activities and things like that

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basically trying to bring as many site selection

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consultants and seal executives into those events and then

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at trade shows they'll have a

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Booth and a backdrop that says state of Texas and then we

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can go and

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Partner with them. We work the shows we get all the leads

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from the shows cultivated from the

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From the from the booth along with what we cultivate on our

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own walking the floor

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type 1 marketing trips

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These are where we go. I typically go by myself. We go to a

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large major metro location

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Chicago

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New York, New Jersey, Atlanta or LA and we meet with site

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selection consultants and to level executives

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And we kind of just we spread the the Ditten gospel

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Advanced manufacturing expo is in February in Anaheim,

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California

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Since advanced manufacturing is one of our target market

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industries. This is one of the best shows if not the best

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show

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For the entire year that we can do to to target this

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industry and it's a large trade show

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It's a broad category seven different trade shows under one

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roof all targeting advanced manufacturing

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The Southern Economic Development Council is

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Twice per year that's all the southern states we get

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together and they have

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They bring in a lot of site selection consultants from that

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cover all the major metros in the southern areas

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DFW marketing team is ran and hosted by the Dallas Regional

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Chamber

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And they will typically take five communities from the DFW

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marketing or from the DFW area

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With them and we'll go to a large major metro area and

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market ourselves as a region and then we have our own time

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to market

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Ourselves as a as a the city of Ditten as well

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The net car event North Texas commercial association of

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realtors is a conference held in downtown the downtown

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Dallas area once per year

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We have a booth presence

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So we have our own dent and backdrop and this it's

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basically all of the site selection consultants brokers and

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real estate people

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In the Dallas Fort Worth Metroplex one of our better events

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for the entire year

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Moving on to private funding

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Which funds target marketing activities

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Strictly from from the private funds once again

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We typically will fund one of these through the operations

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funding and then one through target marketing

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Southern Economic Development Council we just covered

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Industrial Asset Management Council or I am see we do two

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of these either strictly funded from the private funds both

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of them per year

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One of the best trips we've done for pretty for the year is

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this event

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We recruited penske trucks from this particular marketing

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event. It's sea level executives

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It's site location consultants and it's also consultants

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that work within a large company

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That would not that's typically too large to hire of an

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outside consultant handle their site selection projects

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like a Pepsi Co or a Frito Lay

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or or one of those

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Another type one marketing trip to a major metro area where

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we market ourselves as dentin

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sightlink forum is a consultant forum and networking

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marketing event where they bring in

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Anywhere from 12 to 15 site location consultants that we

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have the opportunities over three day period to go and

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network with

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The site selectors guild is the same thing except for this

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one

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They bring in 42 of the top site location consultants from

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across the country

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Which I don't even know how many there are total. I would

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guess a thousand to two thousand. So they bring in the top

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42

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Across the country that are in those are typically the ones

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that work the larger projects in you know for the entire

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year

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area development consultants forum is another

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Consultant forum where they bring in sites electors and

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there's typically about 18 to 20 of those on that marketing

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trip

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Consultant connect economics forum same type of thing and

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other

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economic development and consultant

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Marketing event and then team Texas. We find two more out

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of the private funds as well

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That concludes my marketing presentation are there any

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questions

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Yes

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Sir, mr. McCoy

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February yes, sir. So we have really made significant str

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ides at UNT and building an advanced manufacturing facility

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And our materials research facility and we put together

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some

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Decent looking flyers now sure that would be something that

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you'd want to take to that meeting. Absolutely about yes

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Brand new state-of-the-art. It's a German company that

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makes a very fine

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3d printing operation that we purchased and be installed in

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January of this year, right?

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So if you're looking at that sector and be good to let them

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know that we actually have that's probably one of our

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biggest

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fastest growing areas at UNT is in the whole advanced

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manufacturing 3d printing area perfect

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So I put you in touch with the two guys that are the key

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people that can brief you on what we have

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Okay, great. I'll make a note to get with you on that. Okay

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, so I'll get with you probably in early January. Sounds

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good

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Okay, thank you

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Mr. Baines you had a question

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Adam sir, could you flush out for me help me understand

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what the advanced manufacturing expo?

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Kind of who the population is and my other question had to

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do with the southern ed council

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Yes, help me to appreciate what we're talking about there

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Sure, the advanced the advanced manufacturing expo. It's it

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's really seven conferences under one roof. It's it's a

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large

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It's they do it once per year. It's

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There's a green technology hall. There's an aerospace and

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aviation hall

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medical device design and manufacturing hall

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green technologies

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So it's it's really seven industries under one roof all

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under the advanced manufacturing umbrella and it is it's

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your standard trade show

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So, you know we go and we walk the floor. So it's your our

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cold. It's basically cold calling on different companies

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So we we go for a three-day period and we we hit the floor

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and hit

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300 booths however many we can hit while we're there and so

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it's it's a it's a cold calling mission

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Basically, it's a pretty good back and forth a lot of

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prospects a lot of opportunities

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Yes, absolutely. And I've I've been here four years. I've

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done it all four years that I've been here

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I did it for six years before that too. I've done it ten

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years straight. So it's

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It's it's it's proved to be good over the years

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Works out well a lot of prospects and a lot of people that

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we keep in contact with and you know

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These things aren't they don't always give you instant grat

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ification

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So we aren't run like a land a project immediately after a

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show

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But sometimes we you know, we keep keep touching base with

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these people and you know over time

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I think we you know, it will pan out something

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So southern ED council the southern ED council is it's

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really just geared for the the southern states

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And really for the southeast over to as far over as Texas

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for that matter. We all get together

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It's it's typically in Atlanta a central meeting location

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for all the southeast states and then they bring in

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Consultants and site location consultants that cover the

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our market. So a lot of them are from Dallas a lot of more

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from Atlanta

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You get some as far as far north as Richmond

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But they all kind of meet in one central location and they

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'll you know, we get to network with them

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there's also panels where they get up and speak about the

00:13:22.629 --> 00:13:25.529
latest trends of what's happening in the southeast and what

00:13:25.529 --> 00:13:27.159
they're seeing in terms of

00:13:27.879 --> 00:13:29.879
Their clients and their prospects that they're working

00:13:30.480 --> 00:13:32.960
so our ultimate goal is to get in front of the sea level

00:13:32.960 --> 00:13:34.519
executives and the CEO but

00:13:35.080 --> 00:13:37.340
Second best is getting in front of these consultants who

00:13:37.340 --> 00:13:39.820
are working these global and national projects

00:13:40.960 --> 00:13:42.879
Sure

00:13:42.879 --> 00:13:47.080
Adam who do we work with the help with our website design?

00:13:47.080 --> 00:13:50.559
It's a company called Edie suite and it is who we used

00:13:51.600 --> 00:13:53.990
Three or four years ago and they specialize in just

00:13:53.990 --> 00:13:56.519
economic development websites

00:13:56.519 --> 00:13:58.669
There's a lot of coding and programming that goes into it

00:13:58.669 --> 00:13:59.840
that that they specialize in

00:14:01.679 --> 00:14:04.320
Basically for the you know the integration of the building

00:14:04.320 --> 00:14:06.950
insights components and making that a searchable feature

00:14:06.950 --> 00:14:08.720
and and things like that. So

00:14:11.639 --> 00:14:13.639
Mr. Hutz with

00:14:14.120 --> 00:14:16.960
Thank you a couple of questions as well

00:14:17.480 --> 00:14:20.929
So the initial initially in your slide you mentioned some

00:14:20.929 --> 00:14:23.620
magazines etc that you're advertising in do you?

00:14:24.200 --> 00:14:27.309
Disseminate those links. So for example if I wanted to put

00:14:27.309 --> 00:14:27.820
it on if I'm

00:14:28.320 --> 00:14:31.070
drafting an email of someone and I want to throw it at the

00:14:31.070 --> 00:14:33.320
bottom of the email like here's here's this opportunity

00:14:33.320 --> 00:14:34.539
look at this or

00:14:34.539 --> 00:14:37.480
Look at this. Is there do you the cement view?

00:14:38.320 --> 00:14:40.960
Email those out or those available somewhere where I could

00:14:40.960 --> 00:14:43.519
grab them and share them with people if not

00:14:43.840 --> 00:14:47.289
Absolutely, I guess I would request that annually if you'll

00:14:47.289 --> 00:14:50.080
sure whatever you send out so that I'll have that saved

00:14:50.440 --> 00:14:52.440
As a link that I could then

00:14:53.039 --> 00:14:56.480
Populate the email sure as needed and then I

00:14:59.080 --> 00:15:02.009
Was that the I'll give you the backdrop so I was at the air

00:15:02.009 --> 00:15:04.679
show and I went to a museum

00:15:06.120 --> 00:15:09.049
Trailer and so it's in Wisconsin and they attend the air

00:15:09.049 --> 00:15:11.769
show and they had something similar that we have where you

00:15:11.769 --> 00:15:12.600
could get the the

00:15:12.720 --> 00:15:13.960
virtual tour

00:15:13.960 --> 00:15:17.720
You know of their of their museum, but the other caveat and

00:15:17.720 --> 00:15:18.600
my question is

00:15:19.240 --> 00:15:22.779
Do we have anything for kids at our booth and I say that

00:15:22.779 --> 00:15:25.399
because the most interesting thing about that booth and

00:15:25.399 --> 00:15:25.759
made it

00:15:25.759 --> 00:15:28.879
Work the time spent was there's a gentleman there that has

00:15:28.879 --> 00:15:32.360
a little setup and he has he works with kids to make

00:15:33.200 --> 00:15:34.360
cookie cutters

00:15:34.360 --> 00:15:36.279
That may seem like a small thing to you

00:15:36.279 --> 00:15:38.289
But if I'm not wanting to look at the museum and I have my

00:15:38.289 --> 00:15:40.840
seven-year-old with me and she's off making a cookie cutter

00:15:40.840 --> 00:15:44.100
that we then have in perpetuity that we can that always

00:15:45.039 --> 00:15:47.600
References back to our experience at this museum that I've

00:15:47.600 --> 00:15:49.960
never heard of but I'll never forget, you know

00:15:49.960 --> 00:15:53.759
Then I think we should incorporate something and if it's a

00:15:53.759 --> 00:15:55.080
makerspace type thing

00:15:55.080 --> 00:15:58.529
Which is popular with kids that I would ask to look into

00:15:58.529 --> 00:15:58.860
that

00:15:58.860 --> 00:16:01.279
Is there something that we could do at our booth that and I

00:16:01.279 --> 00:16:03.600
'm not saying there's kids always gonna be there and I'm not

00:16:03.600 --> 00:16:07.049
Saying it may not be relevant. I've never never attended

00:16:07.049 --> 00:16:07.639
one of events

00:16:07.639 --> 00:16:10.750
but I'll just tell you from my takeaway from that entire

00:16:10.750 --> 00:16:11.879
air show is I have a

00:16:12.279 --> 00:16:15.049
Hot air balloon shaped cookie cutter and I have a seven-

00:16:15.049 --> 00:16:17.799
year-old that lights up every time we see it and I'll never

00:16:17.799 --> 00:16:19.399
forget that acronym in that

00:16:19.600 --> 00:16:23.419
That place for that reason so it's great great marketing.

00:16:23.419 --> 00:16:25.500
We we do a handful of giveaways

00:16:26.080 --> 00:16:29.529
Most of these conferences that we do there are really no

00:16:29.529 --> 00:16:29.539
kids

00:16:31.360 --> 00:16:32.799
Definitely not below the age of 18

00:16:32.799 --> 00:16:36.559
They do they do one day that has it's a seniors senior day

00:16:36.559 --> 00:16:38.120
for senior students

00:16:38.120 --> 00:16:40.279
But we do a lot of giveaways that people will come by and

00:16:40.279 --> 00:16:42.559
they'll give to their their kids and things like that

00:16:42.559 --> 00:16:46.620
But we're open to new suggestions. Also, we can we can

00:16:46.620 --> 00:16:48.159
really we can have anything

00:16:48.960 --> 00:16:52.409
Completed. Yeah, like I said, I wasn't I've never been so I

00:16:52.409 --> 00:16:53.799
'm sure it's saying it's a fit

00:16:53.799 --> 00:16:57.250
I'm just that that was my experience so forever in a in an

00:16:57.250 --> 00:17:00.279
area that is a little maybe different

00:17:00.440 --> 00:17:03.039
Then some traditional trade show than that might be

00:17:03.840 --> 00:17:07.250
Something to entertain sure. Absolutely we can we can do

00:17:07.250 --> 00:17:07.400
that

00:17:09.119 --> 00:17:11.640
And many else have any questions or comments

00:17:13.680 --> 00:17:15.680
Yes, gesture

00:17:22.799 --> 00:17:22.930
For the site selection magazine for example or the Dallas

00:17:22.930 --> 00:17:27.859
regional chambers economic development guide

00:17:27.920 --> 00:17:31.680
Yes, I wonder if they ever tell us how many they dissemin

00:17:31.680 --> 00:17:32.019
ated

00:17:32.680 --> 00:17:34.759
they could probably tell us how many they

00:17:35.279 --> 00:17:37.279
produced but

00:17:37.640 --> 00:17:40.210
We have those we can get those numbers we do especially

00:17:40.210 --> 00:17:41.740
from site selection magazine

00:17:41.740 --> 00:17:43.740
I know the Dallas chamber will give us those numbers too

00:17:45.119 --> 00:17:47.980
Yeah, we can get those for if you want us to send I can

00:17:47.980 --> 00:17:49.880
talk to you offline about it. Okay, and we

00:17:50.920 --> 00:17:54.680
idea to include in the marketing report is if we're doing a

00:17:54.680 --> 00:17:55.759
magazine some

00:17:56.480 --> 00:17:59.400
Okay, where those go and how many folks are seeing that

00:17:59.400 --> 00:18:01.200
they look great. Thank you. Thank you

00:18:01.200 --> 00:18:03.839
We have asked those questions to those magazines as well.

00:18:03.839 --> 00:18:04.940
Okay. Thank you

00:18:06.359 --> 00:18:08.359
This is Briggs. Yes, ma'am

00:18:12.359 --> 00:18:15.829
For other locations when you have an event here locally,

00:18:15.829 --> 00:18:17.200
how do you get the word out?

00:18:17.200 --> 00:18:19.960
Do you do Facebook invites? I mean it do you just use

00:18:19.960 --> 00:18:20.539
social media?

00:18:20.539 --> 00:18:23.359
Do you have other ways of marketing your your events? Are

00:18:23.359 --> 00:18:26.400
you talking about like the economic development investor?

00:18:26.559 --> 00:18:28.559
Receptions and things. Yeah. Yeah, I mean you guys have

00:18:28.559 --> 00:18:32.119
yeah those we invite typically just our investors and

00:18:32.119 --> 00:18:33.319
willing about the council members

00:18:33.640 --> 00:18:35.519
So we'll send out

00:18:35.519 --> 00:18:38.940
Email notices while in advance. I think you got the invite

00:18:38.940 --> 00:18:40.920
to our one that's coming up on Monday night

00:18:43.359 --> 00:18:46.809
The thrive didn't is run run by that chamber of the

00:18:46.809 --> 00:18:50.250
chambers staff, which I know I'm the chamber staff, but it

00:18:50.250 --> 00:18:50.519
's run by

00:18:51.160 --> 00:18:53.690
Strictly the chamber staff. That's not something that

00:18:53.690 --> 00:18:55.279
economic development department is doing

00:18:56.440 --> 00:18:58.720
But if we were doing something locally, we would absolutely

00:18:58.720 --> 00:18:59.880
post it on Facebook

00:19:00.759 --> 00:19:03.680
And run social media and send out emails and word of mouth

00:19:06.240 --> 00:19:07.519
I

00:19:07.519 --> 00:19:09.519
Asked Mr. Carpenter

00:19:11.039 --> 00:19:14.150
Clarify when you talked about the actual individuals that

00:19:14.150 --> 00:19:18.589
you're hoping to have face time with you referenced a sea

00:19:18.589 --> 00:19:19.140
level

00:19:19.559 --> 00:19:20.519
executive

00:19:20.519 --> 00:19:24.450
Yes, but what is who were you talking to see? What is your

00:19:24.450 --> 00:19:26.920
expectation when you meet with?

00:19:27.920 --> 00:19:31.369
Because CEO is gonna make the decision but you've targeted

00:19:31.369 --> 00:19:34.200
this I think you refer to it as a sea level

00:19:34.200 --> 00:19:36.200
executive sea level executives or

00:19:36.359 --> 00:19:38.769
Upper level management that would have an influence on the

00:19:38.769 --> 00:19:40.480
decision-making process a lot of times

00:19:40.480 --> 00:19:42.859
We'll deal with just the CFO believe it or not

00:19:43.759 --> 00:19:46.309
Because they're done with all the you know the financial

00:19:46.309 --> 00:19:48.640
operations, but CEOs who we try to get in front of

00:19:49.240 --> 00:19:53.000
CFOs CEO's a lot of times. It's the the VPs and a lot of

00:19:53.000 --> 00:19:54.960
times they have a facilities director

00:19:56.319 --> 00:19:58.259
You know a lot of times we'll go and we'll try to meet with

00:19:58.259 --> 00:20:00.640
the gym flexes of Peter Biltz out there

00:20:00.640 --> 00:20:03.319
You know that are the running the plants and operations

00:20:03.880 --> 00:20:06.990
But anybody who can control that ultimate decision-making

00:20:06.990 --> 00:20:09.240
process or has some kind of influence in it

00:20:11.880 --> 00:20:13.880
All right, thanks

00:20:16.039 --> 00:20:18.519
All right, we'll move on to our next order of business

00:20:18.519 --> 00:20:21.440
which is item 17 - 0 6 0

00:20:22.119 --> 00:20:24.359
Receive a report and hold discussion regarding the economic

00:20:24.359 --> 00:20:28.359
development program shop here on purpose and the shop small

00:20:28.359 --> 00:20:29.640
Saturday event

00:20:29.960 --> 00:20:32.519
I'd like to welcome Christina Davis to the podium

00:20:34.680 --> 00:20:36.680
Hold your applause

00:20:45.519 --> 00:20:45.650
Okay, really quick I just wanted to update you that and

00:20:45.650 --> 00:20:52.359
some of our activities for the shop didn't

00:20:59.880 --> 00:21:04.000
Recently we worked with the DTV folks to create a short

00:21:04.000 --> 00:21:05.039
video that

00:21:06.799 --> 00:21:09.319
We hope creates an instant connection between

00:21:10.119 --> 00:21:13.569
Shopping local and supporting public services and so real

00:21:13.569 --> 00:21:15.440
quick. I just like to show you that video

00:21:15.440 --> 00:21:19.480
We do have it hosted on our shop in Texas the Facebook page

00:21:19.480 --> 00:21:22.279
, and you can also find it on this DTV

00:21:22.799 --> 00:21:25.519
City of Denton DTV YouTube page I

00:21:26.200 --> 00:21:28.200
Don't believe we'll get any sound

00:21:29.880 --> 00:21:31.880
I

00:21:42.039 --> 00:21:42.039
See it's just showing our different services and for those

00:21:42.039 --> 00:21:48.400
you don't know this is the 3d printer at the library

00:21:56.240 --> 00:22:00.440
So the idea behind the video is just to help people have a

00:22:00.440 --> 00:22:02.880
visual of what it means when you shop locally

00:22:03.119 --> 00:22:07.299
How your money's used the tax so hopefully we can create a

00:22:07.299 --> 00:22:07.920
little

00:22:08.759 --> 00:22:10.759
aha moment for people for that

00:22:12.200 --> 00:22:14.440
Something we're also working on is

00:22:22.960 --> 00:22:25.599
Every year on the Saturday after Thanksgiving

00:22:26.240 --> 00:22:30.279
There's a small business Saturday shop day the concept

00:22:30.279 --> 00:22:32.019
behind this is to

00:22:32.880 --> 00:22:35.599
Draw attention to small businesses and help create new

00:22:35.599 --> 00:22:36.880
customers and new

00:22:38.319 --> 00:22:42.480
Shopping adventures as we like to say for those businesses

00:22:42.480 --> 00:22:45.930
So what we do to help the businesses is every year for the

00:22:45.930 --> 00:22:46.900
past four years

00:22:47.519 --> 00:22:51.329
We've had a shop small selfie contest and what we do for

00:22:51.329 --> 00:22:54.859
that contest is we ask shoppers to go out shop small

00:22:55.519 --> 00:22:58.119
Take a selfie and tag the business where they're shopping

00:22:58.119 --> 00:23:00.559
by tagging the business it helps create

00:23:01.160 --> 00:23:04.200
some interaction between the business and the shoppers and

00:23:05.640 --> 00:23:09.400
Just a little more fun for your shopping day, so

00:23:10.599 --> 00:23:12.920
For the selfie contest we will have

00:23:13.720 --> 00:23:17.890
Some prizes we're going to have a eye watch as a prize for

00:23:17.890 --> 00:23:19.799
the shopper with the most

00:23:20.720 --> 00:23:25.109
Shopping selfie tags and we use social media analytics to

00:23:25.109 --> 00:23:26.119
track those

00:23:27.519 --> 00:23:30.000
Something else we're also doing is we'll have a door prize

00:23:30.000 --> 00:23:32.720
and reason the door prize is a way to capture zip codes

00:23:32.920 --> 00:23:35.349
So we can track zip codes and see where shoppers are coming

00:23:35.349 --> 00:23:38.559
from and that also helps people that aren't savvy with

00:23:38.559 --> 00:23:39.160
social media

00:23:39.279 --> 00:23:42.000
To feel like they're part of the day and the excitement

00:23:43.720 --> 00:23:45.690
Something new this year also is that we're going to have

00:23:45.690 --> 00:23:47.920
some welcome stations will have five

00:23:48.440 --> 00:23:51.799
There'll be one in the downtown Denton Welcome Center

00:23:52.359 --> 00:23:55.119
The Denton Community Market for the first time fry Street

00:23:55.119 --> 00:23:57.160
district is also participating

00:23:57.960 --> 00:24:00.450
We'll have someone at the Golden Triangle Mall and again at

00:24:00.450 --> 00:24:01.299
Unicorn Lake

00:24:03.240 --> 00:24:07.349
The the premise behind the welcome center is to help shop

00:24:07.349 --> 00:24:07.799
pers

00:24:08.240 --> 00:24:11.690
Feel involved and to point them to the stores that are

00:24:11.690 --> 00:24:12.160
participating

00:24:15.119 --> 00:24:17.359
So that's it just short and sweet

00:24:18.759 --> 00:24:20.400
Sir any questions

00:24:20.400 --> 00:24:23.799
Sting are the video are we that we sent that out to some of

00:24:23.799 --> 00:24:26.640
the small businesses so that they can put it on their

00:24:28.079 --> 00:24:30.410
Facebook pages or get that out to their customers to help

00:24:30.410 --> 00:24:31.519
spread the word

00:24:31.839 --> 00:24:34.220
We've shared it with the City Council and with the Main

00:24:34.220 --> 00:24:35.319
Street Association

00:24:35.759 --> 00:24:38.029
And then I also have it here on the website and they can

00:24:38.029 --> 00:24:39.240
share it there as well

00:24:39.240 --> 00:24:43.000
But I am encouraging everyone who is responding back as

00:24:43.000 --> 00:24:46.160
wanting to participate with shops on Saturday

00:24:46.319 --> 00:24:49.809
To share the video as well right now. I have close to 50

00:24:49.809 --> 00:24:52.119
businesses. It said they're interested in participating

00:24:53.640 --> 00:24:55.640
Christina

00:25:02.960 --> 00:25:03.329
I've shared it with the CBB staff and Veronica is helping

00:25:03.329 --> 00:25:09.079
me to post to push that out through there. I

00:25:10.200 --> 00:25:12.200
Think that's a good point though

00:25:15.400 --> 00:25:17.400
Most all small businesses

00:25:22.680 --> 00:25:24.680
Mr. Reigns

00:25:35.519 --> 00:25:37.519
Business we have what's called a bop

00:25:37.640 --> 00:25:41.079
Or best an optimistic and a pessimistic. Yes

00:25:41.079 --> 00:25:44.529
I didn't know if you have kind of an idea what you were

00:25:44.529 --> 00:25:46.559
anticipating for this initiative

00:25:47.519 --> 00:25:50.640
Last year we had about 60 businesses participate

00:25:52.000 --> 00:25:56.019
My goal is to increase that by 10 businesses

00:25:56.559 --> 00:25:59.460
So far right now, like I said, I'm at 50. We still have a

00:25:59.460 --> 00:26:02.230
couple weeks to go. So I'm optimistic that I'll reach that

00:26:02.230 --> 00:26:02.519
goal

00:26:03.400 --> 00:26:07.319
Last year as far as hashtags or tags for shop

00:26:07.839 --> 00:26:11.579
Shop small Denton. We had just under 12,000

00:26:12.119 --> 00:26:16.599
I'm hoping to increase that to 15,000. I mean, I'm sorry

00:26:16.599 --> 00:26:19.839
not thousand fifteen hundred. So eleven hundred

00:26:20.880 --> 00:26:22.880
Yes, I know

00:26:27.759 --> 00:26:28.750
It was eleven hundred last year and so we hope to make it

00:26:28.750 --> 00:26:32.279
up to fifteen hundred this year

00:26:36.160 --> 00:26:38.160
Other questions or comments

00:26:40.680 --> 00:26:43.519
All right that concludes our work session we'll now move

00:26:43.519 --> 00:26:43.960
into our

00:26:44.640 --> 00:26:48.440
Regular meeting at 1127 a.m. And the first order of

00:26:48.440 --> 00:26:51.559
business is to approve our minutes from our October 11th

00:26:52.680 --> 00:26:54.680
2017 board meeting

00:26:56.079 --> 00:26:58.079
Take a motion

00:27:00.880 --> 00:27:05.440
We have a motion by Jim and second by Carol Anne

00:27:07.000 --> 00:27:09.000
Any discussion

00:27:10.000 --> 00:27:12.000
All those in favor say aye

00:27:12.400 --> 00:27:14.400
Any opposed?

00:27:14.400 --> 00:27:16.680
The motion is unanimously approved

00:27:17.559 --> 00:27:23.359
And our next item is some staff reports item 17 - 0 6 1

00:27:24.119 --> 00:27:26.670
we've got the chamber activity report the stand report

00:27:26.670 --> 00:27:30.119
which are previously disseminated via email and

00:27:31.880 --> 00:27:34.359
Eric are you going to talk about the TIF?

00:27:35.680 --> 00:27:38.940
We have the downtown TIF staff report

00:27:39.799 --> 00:27:42.039
You have additional information in your packet

00:27:42.039 --> 00:27:45.490
I was just going to highlight the high points on October 24

00:27:45.490 --> 00:27:45.599
th

00:27:45.599 --> 00:27:48.000
The council held a work session on the downtown TIF

00:27:48.359 --> 00:27:51.000
The majority of the council opted to continue the downtown

00:27:51.000 --> 00:27:53.160
TIF and directed staff to begin funding

00:27:53.640 --> 00:27:57.049
the downtown reinvestment grant program at a TIF fund for

00:27:57.049 --> 00:27:58.559
fiscal year 18 19

00:27:59.079 --> 00:28:01.910
And to convene a meeting of the TIF board to recommend

00:28:01.910 --> 00:28:05.200
immediate uses of the funds for capital projects

00:28:05.759 --> 00:28:09.519
the TIF board meeting is being scheduled for November 17th

00:28:09.519 --> 00:28:10.480
right now and

00:28:11.119 --> 00:28:13.539
Following the board TIF board meeting staff will present

00:28:13.539 --> 00:28:16.650
another work session to the council and this is planned for

00:28:16.650 --> 00:28:17.599
December 5th

00:28:22.079 --> 00:28:25.640
All right, how about an update on Stoke-Denton?

00:28:27.400 --> 00:28:30.920
Also on October 24th council agreed unanimously to accept H

00:28:30.920 --> 00:28:33.059
ickory and rail ventures

00:28:33.640 --> 00:28:36.519
proposal for management services for Stoke-Denton

00:28:37.160 --> 00:28:40.019
Entrepreneur Center and directed staff to modify the

00:28:40.019 --> 00:28:42.730
contract and to bring it back to council for a vote at a

00:28:42.730 --> 00:28:43.400
later date

00:28:44.759 --> 00:28:48.190
The item will be on the council's November 14th agenda for

00:28:48.190 --> 00:28:50.950
a vote Hickory and rail ventures is set to assume

00:28:50.950 --> 00:28:51.640
management

00:28:52.160 --> 00:28:54.920
responsibilities on December 1st of 2017

00:28:56.440 --> 00:28:59.210
And this is in response to the RFP that went out September

00:28:59.210 --> 00:28:59.839
12

00:29:00.559 --> 00:29:01.839
Mr. Hitchcock

00:29:01.839 --> 00:29:05.880
Thank you, sir. Just outside the numbers in between the the

00:29:05.880 --> 00:29:07.119
next few meetings

00:29:07.119 --> 00:29:10.569
I would encourage everyone to look at look this group is

00:29:10.569 --> 00:29:10.680
very

00:29:11.599 --> 00:29:13.480
Has me very excited

00:29:13.480 --> 00:29:16.799
They're local and and the person that spearheaded

00:29:17.480 --> 00:29:19.480
developing the Hickory rail group is is a

00:29:20.079 --> 00:29:23.400
Marshall Culpepper I think his last name, but he works for

00:29:24.160 --> 00:29:27.609
Works with cubos established that company, but he's been

00:29:27.609 --> 00:29:30.410
the encouraging part for me is he's had to go through the

00:29:30.410 --> 00:29:30.779
process

00:29:30.779 --> 00:29:33.880
He he and his company went out to Silicon Valley and earned

00:29:33.880 --> 00:29:36.400
one point six million dollars in funding

00:29:36.680 --> 00:29:39.319
So he's kind of gone through the process and the other

00:29:39.319 --> 00:29:40.880
great thing is they're they're

00:29:41.680 --> 00:29:45.130
Targeting and bringing in angel investors. So now it's not

00:29:45.130 --> 00:29:47.400
just we hope we we develop a company

00:29:47.400 --> 00:29:50.359
It's if you develop the right company, there's people

00:29:50.359 --> 00:29:52.640
willing and able to to fund those companies

00:29:53.160 --> 00:29:56.519
And so I think Stoke is is going to be

00:29:56.920 --> 00:29:59.220
It's going to thrive and he's looking at some different

00:29:59.220 --> 00:30:01.720
things and one of the suggestions that came out the man may

00:30:01.720 --> 00:30:02.039
not be

00:30:02.039 --> 00:30:06.640
In the numbers is to build more office spaces and eliminate

00:30:06.640 --> 00:30:08.400
some of the walk-in spaces

00:30:08.640 --> 00:30:12.079
and so if you go in the stoke you have this giant open area

00:30:12.079 --> 00:30:13.200
in the center if we

00:30:13.920 --> 00:30:16.859
Condense some of that to more walled offices. We think we

00:30:16.859 --> 00:30:17.119
can

00:30:17.880 --> 00:30:19.880
Continue to grow it and have a better

00:30:22.039 --> 00:30:23.839
Better

00:30:23.839 --> 00:30:27.599
Representation of tech companies in there and so I'm hoping

00:30:27.599 --> 00:30:30.279
we can help them and support them in doing that

00:30:30.279 --> 00:30:33.730
But I'm really excited about this group and what they're

00:30:33.730 --> 00:30:35.259
going to do to kind of get this thing

00:30:36.039 --> 00:30:38.039
Going in a great direction

00:30:41.440 --> 00:30:44.950
Anybody have any questions or comments on any of the staff

00:30:44.950 --> 00:30:46.000
reports

00:30:49.440 --> 00:30:51.440
Juster

00:30:54.519 --> 00:30:58.009
Yes, that seems unusual is that unusual I can't speak for

00:30:58.009 --> 00:31:01.559
what normally occurs perhaps

00:31:02.279 --> 00:31:05.730
Someone here will interject but there were actually they

00:31:05.730 --> 00:31:06.839
was sent to four

00:31:07.160 --> 00:31:11.200
they had a pre-bid meeting and for attended one of them

00:31:11.200 --> 00:31:13.200
actually supported the

00:31:13.720 --> 00:31:15.720
hickory and rail ventures

00:31:15.960 --> 00:31:18.599
but as far as that being normal, maybe Brian Lane Lee might

00:31:18.599 --> 00:31:19.480
be else, but I I

00:31:20.359 --> 00:31:22.359
personally don't know I

00:31:22.920 --> 00:31:24.920
Mean competition is generally good

00:31:27.359 --> 00:31:30.440
Not that they don't sound outstanding right now absolutely

00:31:30.960 --> 00:31:34.369
We we always like to get more than one proposal and

00:31:34.369 --> 00:31:35.839
fortunately only got one in this particular case

00:31:35.839 --> 00:31:38.279
But we did take a lot of steps to try to get the word out

00:31:38.279 --> 00:31:39.240
to the community

00:31:39.680 --> 00:31:42.099
It's kind of a narrow niche market of people who do these

00:31:42.099 --> 00:31:44.519
kinds of services with we think that's part of the issue

00:31:44.920 --> 00:31:47.920
But this was an innovative proposal which will reduce the

00:31:47.920 --> 00:31:50.599
cost of the city over time and provide great services

00:31:50.599 --> 00:31:53.210
So we're really excited about that partnership and looking

00:31:53.210 --> 00:31:54.640
to see how they're going to perform

00:31:56.000 --> 00:31:59.450
And whomever was managing it before did they submit they

00:31:59.450 --> 00:32:03.009
did not where they approached they were they were and they

00:32:03.009 --> 00:32:04.039
didn't they chose

00:32:04.039 --> 00:32:05.759
Not to submit a proposal

00:32:05.759 --> 00:32:07.970
Thanks for the information. All right, you're welcome.

00:32:07.970 --> 00:32:08.160
Thanks, Brian

00:32:09.319 --> 00:32:11.319
Any other comments or questions?

00:32:13.519 --> 00:32:16.970
Does anybody have any thing for the concluding items

00:32:16.970 --> 00:32:20.279
announcements or agenda items for next meeting?

00:32:20.599 --> 00:32:25.579
All right, it's 1133 and we'll there's no other business

00:32:25.579 --> 00:32:26.680
the regular meeting is adjourned
