WEBVTT

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 Eddie, I'll go ahead and read it.

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 Thank you.

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 Work session A PRB21-036, receive a report and hold a discussion regarding the beneficiary

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 of service workshop with 110% reviewing the smart approach to cost recovery.

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 Thank you.

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 I'll go ahead and kick it off.

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 So if you remember over the past, I guess, two and a half years, we've been working on

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 resource allocation, subsidy, cost recovery initiatives for the department.

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 We had approved that last, I guess, January of 2020.

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 And then COVID hit.

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 So things just kind of went to the side at that point in time.

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 But this the earlier this year, we kicked off another process with with Jamie Spock

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 and 110% in regards to a similar process, but a little bit of a different kind of view

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 and approach to it.

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 So we want to try to use all the tools that are available to us to identify ways that

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 we can operate smarter, be more aggressive in certain areas for revenue generation and

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 make sure that we're really pricing ourselves in an appropriate manner based on really the

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 needs and desires of the city and the leadership, whether it's staff, boards as yourself, as

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 well as city council.

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 So Jamie is going to run us through some discussion and some exercise through the through that's

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 part of this cohort that we're in and I want to take the the joint excitement away from

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 Jamie.

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 So I'm going to go ahead and turn it over to Jamie.

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 Appreciate that, Gary.

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 Thank you.

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 And I appreciate all of your time this evening.

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 I'm going to do a quick audio check.

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 Jerry, I'm looking at you.

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 Can you give me a thumbs up that sounds good?

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 All right.

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 Terrific.

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 As Gary mentioned, I'm Jamie Sabak, I'll get into a bit of my background here in a moment

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 concerning my obviously facilitation and leadership of this process from the consulting end.

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 But I certainly want to, again, extend my appreciation to all of you this evening.

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 We often, of course, as you know, have a lot of connection with staff, but we very much

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 appreciate and value the opportunity to meet at any time with representative community

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 members as we go through an exercise around cost recovery.

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 Can you go to the next slide, please?

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 So we're here tonight, of course, as you know, to engage in this rather abbreviated work

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 session, we simply call it the beneficiary of service work session, and we're going to

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 get into some activity in the latter part of this presentation, but I want to set the

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 stage with just giving you a bit of a backstory and some context regarding this process in

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 particular and the approach that this organization is taking.

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 We have been leading cost recovery efforts in the US.

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 We've worked in 40 of the 50 US states as well as Canada over the last 10 years and

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 really carved our lane in this area of cost recovery.

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 And frankly, we think about it a bit differently.

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 And we think about it in terms of local park and recreation systems and local government's

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 commitment to financial discipline and financial responsibility.

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 As you all know, and as Gary just mentioned, we all one of the probably the few times in

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 our history, we will all have been experiencing the same thing.

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 And of course, that was a pandemic, a lot of social unrest and a public health crisis,

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 frankly.

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 And so in 2020, all organizations, frankly, had to rethink how they did business.

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 And we among the many pivoted, if you will, and we had to adapt to the new reality that

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 we were in the midst of.

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 And so while we were doing comprehensive cost recovery projects, which takes six to nine

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 months, they're very immersive, very intensive.

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 We work with a board such as yourself, councils, community representatives, as well as staff.

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 We had to create a more accessible and affordable approach.

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 And we called it very simply a virtual cohort.

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 And the cohorts are an opportunity for organizations of similar size in the same geographic region

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 to work alongside one another, as well as partnering with us in these efforts.

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 You can see this particular cohort consists of, of course, Denton, Texas, as well as Loveland,

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 Colorado, New Braunfels, Texas, and Parker, Colorado Parks, Recreation and Open Space.

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 And since July, we've had 41 organizations sign on to do this work out of 10 different

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 states.

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 So it's really created some momentum.

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 And I think, frankly, as much excitement as can be created around cost recovery as any

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 process can.

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 But we feel very privileged to work alongside these four organizations.

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 And I'm not saying this just because you're on the line.

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 But I will tell you that this has really become the standard bearer cohort.

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 Denton, Loveland, New Braunfels, and Parker have really been exemplary in terms of partners

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 to go along with us in this journey, if you will.

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 Next slide.

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 So a team of five have worked either out front with your staff or have been behind the scenes,

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 if you will, Eric Perrone, Allison Smith, Nick Venditti in the top, Carol Butler in

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 the bottom left, and myself, I'm Jamie Sabak, who have all been working with the staff to

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 facilitate, lead, and, you know, if you will, journey through this exercise.

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 Real quickly, we've got quite a bit of practical experience as well as obviously experience

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 in this particular area.

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 I myself have been in the public park and rec space over 30 years, 20 as a practicing

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 park and rec professional.

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 My last professional position was a superintendent for the city of Boulder, Colorado, park and

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 recreation system.

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 And the last 11 years, I've spent some time in higher education, as well as, of course,

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 serving as a consultant in the field.

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 And as I mentioned, we've really carved out our lane and we focus completely on this type

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 of work.

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 Next slide, please.

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 So our agenda this evening is pretty straightforward.

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 I'm going to do my best to honor the 75 minutes that have been granted with you.

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 I'm going to spend probably about 30, 35 minutes getting into some of the details concerning

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 why is this work so incredibly important to our space today, of course, the local government

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 in general.

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 But more importantly, I'm going to share with you the methodology and the process that we

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 use.

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 And then I'm going to hit a quick pause and ask if you have any thoughts, comments, questions

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 for me before we actually get into the second part of our time together this afternoon,

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 this evening, which is the beneficiary service exercise.

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 I'll share with you what next steps are, and then we'll close with additional thoughts,

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 comments, questions that you may have of me.

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 Next slide, please.

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 So we start here.

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 And what I'm sharing with you, we shared with the staff as we kicked this process off.

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 While we call this the smart approach to cost recovery, and our profession has gravitated

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 to the term or the terminology cost recovery over the last three decades, for us, it's

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 a much bigger, much broader 30,000 foot exercise.

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 And it's really about how park and recreation systems and professionals in particular think

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 about how they're going to manage the finite fiscal resources we have available to us.

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 In the '80s and '90s, we were speaking in terms of limited resources.

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 And today, the rhetoric, if you will, has changed.

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 And we're now speaking in terms of finite resources.

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 We start asking ourselves, how do we rather than asking for more of what doesn't exist,

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 best use what we have available to us?

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 And for us, again, this is an exercise in financial discipline.

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 And for many organizations, this is their commitment to continuing to be financially

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 disciplined while some today are actually now saying, OK, this is the moment in time

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 where we really have to get serious about this kind of work.

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 Next slide, please.

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 So we set the stage with every professional we work with by just simply asking them to

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 ask themselves a bit of a rhetorical question, but at the same time, really charge them with

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 answering this question.

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 And that is whether or not we're smart about managing money.

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 And clearly, we're speaking in terms of smart about managing and investing and spending

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 taxpayer resources.

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 If we've worked in this industry, we understand that we've been privileged to be the stewards

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 of other people's resources.

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 It's not our checkbook, essentially.

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 So we set the stage by asking folks to ask and answer this question, because it does

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 become a pillar, if you will, of this process and this exercise.

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 Next slide, please.

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 In addition, common language is incredibly important.

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 I've been in this field for a very long time, and unfortunately, more often than not, I

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 see professionals and I hear professionals conflate cost recovery with things that it

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 actually is not.

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 We need to understand what cost recovery really represents.

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 Next slide, please.

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 And that is it's simply the recovery, if you will, or the offsetting of the cost associated

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 with delivering services.

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 Now, some organizations may say, well, we're going to recover a portion, a percentage of

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 our overall expenses.

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 Well, others might suggest that there are some services that we need to recover all

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 of the costs associated with.

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 And maybe in some cases, we want to generate excess revenue, so we'll have an excess cost

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 recovery expectation simply because it allows us to reinvest in our own systems.

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 Maybe it's to take care of our infrastructure.

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 Maybe it's to address inequities in our community.

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 But the reality is cost recovery is not solely conversation or an exercise in diminishing

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 service menus.

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 It's not about pricing people out of the market.

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 It's simply a philosophical underpinning for how we're going to invest, again, taxpayer

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 resources.

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 Next slide, please.

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 Alternatively, we need to understand what subsidy is and what it's not.

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 And if we think about it in a very broad stroke or through a broad stroke lens, it's taxpayer

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 resources.

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 Next slide, please.

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 But we also understand, and I think this has become a more granular conversation today because

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 of this past year, that subsidy is really a benefit provided by government.

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 We make choices to provide this benefit to certain populations, certain interest groups,

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 what have you.

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 But it's intended to be a subsidy provided to remove some kind of burden, often considered

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 in the overall interest of the public, and given to promote a social good, affect a common

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 good or an economic policy.

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 And as organizations and professionals go through this work, it begins to crystallize

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 and begins to poke the barrel a bit about whether or not we've been investing in the

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 subsidy resources in the most responsible, effective way.

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 As we think about it, are we investing subsidy dollars in the best way so that we can have

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 the greatest impact on our communities?

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 Or simply, are we doing things as we have been doing them?

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 So again, these become very important definitions, terms for us to understand, and they really

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 set the stage for this work, and I think they crystallize the importance of this work at

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 the same time.

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 Next slide, please.

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 I also think it's very important to provide some context.

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 I believe that all of you would agree that history is the best teacher that we have,

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 and when I started teaching in higher education, I became a better student of our world and

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 our profession.

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 And next slide, please.

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 So it's important for us to understand that our profession was built on the backs of public

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 lands, open space, access.

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 When we were created, if you will, our foundations were public spaces.

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 Boston Common was the first public land in the U.S.

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 It was intended to be accessible for all, and we know that there were many marginalized

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 populations in 1634, but the nobility was that I could go into this park, I could self-direct

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 my activity.

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 I didn't need a local park and rec system to do that for me.

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 I didn't have a yoga class in the park, or there wasn't a playground here or a recreation

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 facility, and so this became the birthplace of our profession.

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 And over time, we evolved like everything else.

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 Late forward 200 years, the National Park Service was established.

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 The most iconic city park in the U.S. came to life, Central Park in New York City, and

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 we started to then see more interest in government-led activities and services.

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 Fast forward even a bit more into the earliest 20th century as a result of the Industrial

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 Revolution, we did see a bit of an expectation that government was going to provide structured

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 activities for us.

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 Let me leap forward again, and in another 40, 50 years, we started to see more neighborhood

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 centers and community centers come to life in certain communities, and unfortunately,

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 what happened in that moment was government was doing okay, and we started to provide

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 more and more services without the expectation that people were going to pay a fee.

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 What happened was, however, we started to add to all the physical inventories, our assets,

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 our infrastructure, and we weren't necessarily putting money away to take care of those assets

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 into perpetuity.

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 Fast forward to 2008, we saw the recession, and that was really when our profession began

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 to think about becoming lean organizations.

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 We were expected to do more with less.

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 Next slide, please.

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 And where we find ourselves today is truly a profession of something for everyone all

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 the time, and we recognize we cannot be that.

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 We recognize we're going to have to make difficult decisions about where do we best invest in

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 order to have the greatest impact on our communities.

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 We also understand that there are far more competitors, frankly, similar service providers

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 today than we've ever had before.

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 Other public sector organizations, the private sector, and nonprofits are providing similar

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 kinds of services to those that public parks and recreation has over time.

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 So this is a bit of a tipping point for our profession to begin to understand again that

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 we have a set of finite resources.

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 We have in many cases accumulated significant physical assets, and we've got to figure out

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 how do we most responsibly use those taxpayer resources so that we become as financially

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 disciplined as we possibly can.

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 Next slide, please.

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 So I'm going to share, again, a little bit more context for all of you this evening as

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 we set the stage for the importance of this work and the methodology that this organization

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 at Denton Parks and Recreation is following in this moment.

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 I'm going to share very quickly a couple of research studies that were done in 2017 by

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 Penn State University, and they've really become pillars for our profession right now

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 relative to how we have gotten to where we are and what this may all mean for us moving

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 forward.

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 As these two research studies were considered, and they were led by Andy Mowen at Penn State

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 University, who was a 20-year park and recreation professional turned academic, he wanted to

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 really dive deep into what was the public sector's balance sheet looking like, right?

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 Every municipal system, the state systems in our country that represented parks and

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 recreation and what he found was what you see on the screen that was representative

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 of how the public sector was managing its resources, and I think it's safe to say that

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 if all of us looked at this and it was our personal checkbook, it was our personal balance

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 sheet, we would hit pause and understand that we were going to have to do things differently.

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 But the public sector was expending at a higher rate than it was actually generating revenues,

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 and this really opened the door for him to begin thinking about the direction he wanted

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 to take these two particular studies.

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 Next slide, please.

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 Very simply, the first he did was really to test the hypothesis whether or not parks and

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 recreation was considered an essential service in its community, and while many professionals

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 believe parks and recreation is essential, we also recognize that not everything we do

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 could classify or qualify as essential, meaning a must-have.

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 And so he interviewed many folks just like you, policymakers, advisory board members

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 representing communities across the country.

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 He and his graduate assistants interviewed over 810 individuals from different states

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 and different places within the U.S., and what you see on the screen is a very simple

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 snapshot of the results of what he heard.

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 Ninety-five percent of folks personally used their local park areas, while 99 percent agreed

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 that their communities benefited from local park areas.

00:15:51.580 --> 00:15:55.180
 These local government officials said that parks and recreation was indeed a solution

00:15:55.180 --> 00:15:59.500
 to some of their top issues, you know, the things that they were concerned about, things

00:15:59.500 --> 00:16:04.620
 like preventing youth crime or promoting community quality of life, but they were less likely

00:16:04.620 --> 00:16:08.940
 to view parks and recreation as a contribution to their number one concern, which was attracting

00:16:08.940 --> 00:16:09.940
 and retaining business.

00:16:09.940 --> 00:16:13.980
 You know, we think about it very simply as affecting the economy.

00:16:13.980 --> 00:16:18.380
 So while six and seven of these folks agreed that parks and recreation was well worth the

00:16:18.380 --> 00:16:22.780
 investment, right, the taxpayer resources being spent on it, they indicated that parks

00:16:22.780 --> 00:16:27.020
 and recreation was likely to be hit with the largest cut in funding when the city, town,

00:16:27.020 --> 00:16:29.540
 or county suffered budgetary pressures.

00:16:29.540 --> 00:16:32.620
 Again, this was in 2017.

00:16:32.620 --> 00:16:38.340
 So this really began to challenge us to think a little bit differently about our place and

00:16:38.340 --> 00:16:40.540
 the food chain, if you will.

00:16:40.540 --> 00:16:42.340
 Next slide, please.

00:16:42.340 --> 00:16:45.740
 The subsequent study he did, and by the way, if you're really interested in more of the

00:16:45.740 --> 00:16:48.480
 details of this work, I'm touching on this at a very high level.

00:16:48.480 --> 00:16:52.660
 Both of these studies are available online if you're, you know, interested in digging

00:16:52.660 --> 00:16:54.580
 into the details a bit.

00:16:54.580 --> 00:16:59.660
 But the second study was incredibly profound, and interestingly enough, he titled it The

00:16:59.660 --> 00:17:03.460
 Great Recession's Profound Impact on Parks and Recreation.

00:17:03.460 --> 00:17:07.700
 And there were a number of things that resulted from this, a number of insights that he and

00:17:07.700 --> 00:17:13.220
 his team were able to share with our profession, with all of us.

00:17:13.220 --> 00:17:16.980
 But one of the things I think is so important for all of us to understand, particularly

00:17:16.980 --> 00:17:21.660
 our boards and our councils, is what I'm going to share with you on the next slide here.

00:17:21.660 --> 00:17:25.500
 And there were a number of data points that, again, resulted from this work.

00:17:25.500 --> 00:17:28.220
 Next slide, please.

00:17:28.220 --> 00:17:30.700
 Including what you'll see on the screen here.

00:17:30.700 --> 00:17:34.780
 And that is how we were investing or spending our resources.

00:17:34.780 --> 00:17:37.620
 You can see this is a bit of an aggregate slide.

00:17:37.620 --> 00:17:42.340
 But the suggestion was in the year 2000, we were expending as local park and recreation

00:17:42.340 --> 00:17:45.460
 systems $35.5 billion.

00:17:45.460 --> 00:17:52.100
 And of that total, 66% was being directed to operating, while 33-34% was being directed

00:17:52.100 --> 00:17:53.100
 to capital.

00:17:53.100 --> 00:18:00.820
 If we fast forward to the belly of the recession, 2008, we were expending almost $41 billion.

00:18:00.820 --> 00:18:05.300
 Now you can begin to see the difference in the percentage being directed to operating

00:18:05.300 --> 00:18:08.060
 in contrast to what we were spending on capital.

00:18:08.060 --> 00:18:11.540
 So we started to shift more of our resources into operating.

00:18:11.540 --> 00:18:13.720
 We were reluctant to make reductions.

00:18:13.720 --> 00:18:16.500
 We were reluctant to reduce services.

00:18:16.500 --> 00:18:19.980
 We were more willing to defer our maintenance, right?

00:18:19.980 --> 00:18:22.940
 Defer infrastructure investments.

00:18:22.940 --> 00:18:28.700
 And finally, if you look at 2013, and we obviously are, we're all, you know, with bated breath

00:18:28.700 --> 00:18:34.320
 waiting to see what 2021 is going to look like, but we saw a pretty significant de-escalation

00:18:34.320 --> 00:18:37.480
 in expenditures between '08 and 2013.

00:18:37.480 --> 00:18:40.380
 We expended $32.5 billion.

00:18:40.380 --> 00:18:46.260
 But you see now, we were investing of that portion, or that total, 80% of those revenues,

00:18:46.260 --> 00:18:51.820
 those resources rather, not revenues, towards operating, and only 20% into capital.

00:18:51.820 --> 00:18:57.060
 This has contributed significantly to the infrastructure crisis in parks and recreation.

00:18:57.060 --> 00:19:03.180
 We built, we grew, yet we weren't necessarily thinking about the long-term and how we were

00:19:03.180 --> 00:19:05.740
 going to take care of those assets.

00:19:05.740 --> 00:19:10.540
 And this has really created some challenging conditions for us as a field, as an industry,

00:19:10.540 --> 00:19:13.260
 as a profession across the United States.

00:19:13.260 --> 00:19:18.620
 As we're seeing organizations now with 400 million, 500 million, in some cases over a

00:19:18.620 --> 00:19:23.380
 billion dollars in maintenance backlog, because they were aggressively growing and building,

00:19:23.380 --> 00:19:26.900
 and they weren't considering how they were going to take care of those assets once they

00:19:26.900 --> 00:19:28.580
 came online.

00:19:28.580 --> 00:19:34.060
 So all of these things have really begun to help us understand, better understand the

00:19:34.060 --> 00:19:39.020
 importance of this work, and really set the stakes for the conversations with, again,

00:19:39.020 --> 00:19:43.860
 community representatives such as yourselves, council members, and so on, about the critical

00:19:43.860 --> 00:19:47.980
 importance of us being very thoughtful and intentional and intelligent in the decisions

00:19:47.980 --> 00:19:51.260
 we're making in terms of taxpayer investment.

00:19:51.260 --> 00:19:52.260
 Next slide, please.

00:19:52.260 --> 00:19:59.820
 Now, if we fast forward to today, what we see are a number of analyses, a number of

00:19:59.820 --> 00:20:05.220
 surveys and some indicators helping us understand what it is we're in for over the course of

00:20:05.220 --> 00:20:07.180
 the next couple of years.

00:20:07.180 --> 00:20:13.700
 In June of last year, right in the midst of the 2020 pandemic, our National Association,

00:20:13.700 --> 00:20:19.100
 the National Recreation and Park Association, started to do some analyses of what was happening

00:20:19.100 --> 00:20:23.500
 in our world, across the United States, parks and recreation systems, fiscal realities.

00:20:23.500 --> 00:20:27.980
 And you can see some of the data points on the screen, again, suggesting that we were

00:20:27.980 --> 00:20:31.100
 going to be in for a bit of a rough ride.

00:20:31.100 --> 00:20:36.380
 The one that's most provocative, as it relates to the last slide, again, from 2017, is that

00:20:36.380 --> 00:20:42.020
 one in five organizations have zeroed out their capital budgets, and many of those organizations,

00:20:42.020 --> 00:20:45.500
 of course, have large inventories of physical assets.

00:20:45.500 --> 00:20:48.500
 Next slide, please.

00:20:48.500 --> 00:20:56.740
 We also were privy to additional surveys, such as the one out of Boston University.

00:20:56.740 --> 00:20:57.740
 It's the Menino Survey.

00:20:57.740 --> 00:21:02.900
 It's rather popular with the International City County Managers Association.

00:21:02.900 --> 00:21:07.140
 You'll notice here on this slide that schools are going to take and expected to take the

00:21:07.140 --> 00:21:11.460
 largest reduction while parks and recreation was close behind.

00:21:11.460 --> 00:21:16.140
 Next slide, please.

00:21:16.140 --> 00:21:21.460
 And then in January, the State of Local Government survey revealed that 68% of those responding

00:21:21.460 --> 00:21:26.140
 to the survey expected to see moderate, significant, or major financial adjustments being needed

00:21:26.140 --> 00:21:28.620
 due to the ongoing pandemic.

00:21:28.620 --> 00:21:29.620
 Next slide, please.

00:21:29.620 --> 00:21:36.180
 So, again, it really speaks to the importance of this particular type of work in this moment.

00:21:36.180 --> 00:21:40.580
 I do want to point out, however, that while many organizations suspect that they're going

00:21:40.580 --> 00:21:45.180
 to be challenged from a bottom line perspective, we do have many that have committed to cost

00:21:45.180 --> 00:21:50.900
 recovery work, committed to financial discipline, that have remained okay, maybe not as healthy

00:21:50.900 --> 00:21:58.340
 as they hope to be, but a neighboring community of yours, Grapevine, Texas, Kevin Mitchell

00:21:58.340 --> 00:22:00.100
 is a director there.

00:22:00.100 --> 00:22:04.340
 He has committed to cost recovery and he was one of the folks that said, "You know what?

00:22:04.340 --> 00:22:05.740
 We don't have to do this work.

00:22:05.740 --> 00:22:09.260
 We're doing it because we want to stay fiscally healthy."

00:22:09.260 --> 00:22:13.940
 So we understand through our work that we've got a continuum of different kinds of agencies'

00:22:13.940 --> 00:22:14.940
 realities.

00:22:14.940 --> 00:22:19.700
 And for those that are really in crisis, the city of Napa was charged six months ago with

00:22:19.700 --> 00:22:23.360
 reducing 60, six to zero percent of their budget.

00:22:23.360 --> 00:22:25.900
 We have some organizations like Grapevine saying, "You know what?

00:22:25.900 --> 00:22:27.060
 We've put reserves away.

00:22:27.060 --> 00:22:31.380
 We've been smart all along the way, and we just want to make sure we stay that way."

00:22:31.380 --> 00:22:35.900
 And we appreciate the fact that there are all kinds of organizations today gravitating

00:22:35.900 --> 00:22:36.900
 to this kind of work.

00:22:36.900 --> 00:22:39.780
 And of course, that includes Denton Parks and Recreation.

00:22:39.780 --> 00:22:44.340
 Next slide, please.

00:22:44.340 --> 00:22:48.620
 Just to give you maybe a broader perspective on some of the realities and conditions that

00:22:48.620 --> 00:22:54.580
 have been affecting our field for a long time, arguably some of these for two decades that

00:22:54.580 --> 00:22:59.820
 have in some ways been compounded based upon the pandemic and social unrest and all of

00:22:59.820 --> 00:23:03.640
 the other things we experienced in 2020 and continue to experience.

00:23:03.640 --> 00:23:05.220
 We know we have economic uncertainty.

00:23:05.220 --> 00:23:07.140
 None of us have a crystal ball.

00:23:07.140 --> 00:23:09.460
 People are projecting what may or may not happen.

00:23:09.460 --> 00:23:14.060
 We've got economists saying 2021 and 2022 are going to be more challenging than 2020

00:23:14.060 --> 00:23:15.240
 and others saying, "You know what?

00:23:15.240 --> 00:23:18.620
 I think we're going to be rebounding here pretty quickly."

00:23:18.620 --> 00:23:21.060
 So we don't really know what's going to happen.

00:23:21.060 --> 00:23:25.060
 We do recognize we've got increasing disparities and needs in our communities.

00:23:25.060 --> 00:23:30.700
 We had that before the pandemic, but now a light has been shown on the fact that inequities

00:23:30.700 --> 00:23:36.700
 are a part of every community's reality, in some cases significantly more than others.

00:23:36.700 --> 00:23:40.480
 We've got a lack of revenue diversification in parks and recreation in general across

00:23:40.480 --> 00:23:41.740
 the United States.

00:23:41.740 --> 00:23:46.740
 Most of our reliance, of course, is on taxpayer resources, and we just need to simply understand

00:23:46.740 --> 00:23:51.940
 that when we have a reliance, a heavy reliance on a particular resource, it increases the

00:23:51.940 --> 00:23:53.900
 risk of volatility.

00:23:53.900 --> 00:23:57.560
 We have many in our communities who do not understand where their taxpayer dollars go

00:23:57.560 --> 00:23:59.420
 and where they may not go.

00:23:59.420 --> 00:24:03.500
 We have many that believe that simply by virtue of paying taxes, it entitles them to every

00:24:03.500 --> 00:24:08.220
 service that they would like and more without having to pay fees and charges, and we know

00:24:08.220 --> 00:24:10.900
 that's not a reality in many communities.

00:24:10.900 --> 00:24:16.420
 There are, in some cases, unreasonable expectations based upon, again, I pay taxes therefore these

00:24:16.420 --> 00:24:20.940
 are the things that I expect and I desire and I demand and I want of local government.

00:24:20.940 --> 00:24:25.860
 We have found out through this year in particular, unfortunately, that many systems do not have

00:24:25.860 --> 00:24:27.620
 sufficient reserves.

00:24:27.620 --> 00:24:29.100
 Many have struggled.

00:24:29.100 --> 00:24:32.460
 Some organizations have actually, some parks and rec systems have actually shuttered their

00:24:32.460 --> 00:24:38.860
 systems and hopefully that's a temporary reality, but that did happen because of lack of reserves.

00:24:38.860 --> 00:24:42.700
 We recognize again that we have incredible maintenance backlog in our field.

00:24:42.700 --> 00:24:48.540
 I mentioned $400, $500 billion maintenance backlogs and every day you pay attention to

00:24:48.540 --> 00:24:52.660
 what's coming out of our National Association and there's another organization acknowledging

00:24:52.660 --> 00:24:57.540
 that, hey, we are in desperation here in terms of taking care of our assets.

00:24:57.540 --> 00:25:01.100
 You know, in some communities, we have struggling competitors.

00:25:01.100 --> 00:25:07.340
 We also recognize particularly when small, even if there are competitors, small businesses,

00:25:07.340 --> 00:25:13.140
 private sector businesses go out of business, it dilutes the very tax base upon which we

00:25:13.140 --> 00:25:14.140
 become dependent.

00:25:14.140 --> 00:25:18.140
 So how might we think differently about that and then of course our history and the list

00:25:18.140 --> 00:25:19.140
 goes on and on.

00:25:19.140 --> 00:25:23.100
 But while it might seem a bit doom and gloom for many of us in the field, we recognize

00:25:23.100 --> 00:25:27.420
 this is really an opportunity for us to think differently about how we are again investing

00:25:27.420 --> 00:25:28.420
 our resources.

00:25:28.420 --> 00:25:31.340
 Next slide, please.

00:25:31.340 --> 00:25:37.300
 So this is an exercise as we see it in connecting reality with policy is how do we help organizations

00:25:37.300 --> 00:25:41.860
 connect their conditions and realities with the cost recovery practice and policy that

00:25:41.860 --> 00:25:46.220
 they may choose to use as their strategy moving forward.

00:25:46.220 --> 00:25:51.220
 Next slide, please.

00:25:51.220 --> 00:25:54.060
 I also like to share this slide often.

00:25:54.060 --> 00:25:59.340
 Some of the staff here have heard me talk about this probably more than they wish was

00:25:59.340 --> 00:26:00.340
 reality.

00:26:00.340 --> 00:26:05.500
 Nonetheless, most people in parks and recreation, I believe I've been around the block a long

00:26:05.500 --> 00:26:08.420
 time, three decades, I can't believe it.

00:26:08.420 --> 00:26:12.080
 And most people that gravitate to this work have big social service hearts, right?

00:26:12.080 --> 00:26:15.140
 They want to do good by their community.

00:26:15.140 --> 00:26:20.100
 And what we need to understand very simply is in order to do the good work, the necessary

00:26:20.100 --> 00:26:25.420
 work, affect community needs in our community today, this becomes a bit of a necessary evil

00:26:25.420 --> 00:26:27.920
 for some who don't gravitate to the data, right?

00:26:27.920 --> 00:26:31.880
 We don't necessarily want to talk about the bottom line, you know, we want to focus on

00:26:31.880 --> 00:26:35.020
 community need and social good and all of that.

00:26:35.020 --> 00:26:38.460
 But simply it's a reminder for us that this is a balancing act.

00:26:38.460 --> 00:26:42.740
 In order to do the good work our communities must have of us in this moment, we've got

00:26:42.740 --> 00:26:44.140
 to be able to pay the bills, right?

00:26:44.140 --> 00:26:46.180
 We've got to be able to write the checks.

00:26:46.180 --> 00:26:52.140
 So it becomes a bit of a foundational way of thinking about the importance of this work.

00:26:52.140 --> 00:26:55.580
 Next slide, please.

00:26:55.580 --> 00:27:01.100
 So I'm going to share just I'm going to take a few minutes additional of your time here

00:27:01.100 --> 00:27:05.220
 and go through the methodology so you understand exactly what the staff's been doing.

00:27:05.220 --> 00:27:08.620
 And then I'm going to hit pause in a couple of minutes and open the floor for thoughts,

00:27:08.620 --> 00:27:09.620
 comments, questions.

00:27:09.620 --> 00:27:14.460
 So we use a methodology as we help organizations and we work alongside organizations create

00:27:14.460 --> 00:27:19.900
 a cost recovery strategy that can work by using a methodology called the three-legged

00:27:19.900 --> 00:27:20.900
 stool.

00:27:20.900 --> 00:27:26.300
 It's been evaluated pretty aggressively and intently over the last couple of years.

00:27:26.300 --> 00:27:29.860
 And we're happy to say that organizations are seeing a lot of success with it.

00:27:29.860 --> 00:27:35.060
 And fundamentally the idea is we follow these three legs in order to create the seat, which

00:27:35.060 --> 00:27:38.820
 is to create a tax investment and revenue enhancement philosophy that makes sense for

00:27:38.820 --> 00:27:42.980
 organizations, aka a cost recovery strategy.

00:27:42.980 --> 00:27:48.180
 I'm going to break each of these down to give you a little bit more detail concerning what

00:27:48.180 --> 00:27:49.180
 each means.

00:27:49.180 --> 00:27:52.780
 So if you go to the next slide, please, we're going to look at service categories.

00:27:52.780 --> 00:27:55.940
 And next slide, please.

00:27:55.940 --> 00:28:01.060
 So service categories very simply provide us a different lens through which to see our

00:28:01.060 --> 00:28:02.100
 services.

00:28:02.100 --> 00:28:07.300
 We break our systems down very traditionally into service areas like those you see on the

00:28:07.300 --> 00:28:09.900
 screen in the white font.

00:28:09.900 --> 00:28:13.500
 So you sports, we have a sports division, we have a seniors division, we may have a dance

00:28:13.500 --> 00:28:14.900
 or performing arts division.

00:28:14.900 --> 00:28:18.180
 With parks, of course, we might have events and so on.

00:28:18.180 --> 00:28:21.780
 And functionally and operationally, that makes all the sense in the world.

00:28:21.780 --> 00:28:26.340
 But when it's come to us determining cost recovery expectation based upon service area,

00:28:26.340 --> 00:28:28.460
 it's created some social values challenges.

00:28:28.460 --> 00:28:33.820
 And we unfortunately make assumptions based upon how much we think things should cost

00:28:33.820 --> 00:28:38.780
 or how much we think people can pay or what cost recovery should be for different service

00:28:38.780 --> 00:28:39.780
 areas.

00:28:39.780 --> 00:28:43.220
 So to give you a very concrete example, if we look at the little boy on the left, we

00:28:43.220 --> 00:28:47.580
 might suggest that while he's participating in a service like T-Bow that falls in you

00:28:47.580 --> 00:28:52.300
 sports, and the gentleman in the middle, let's assume for a moment he's an older adult, but

00:28:52.300 --> 00:28:55.220
 he's going to take a learn to swim program for the first time in his life.

00:28:55.220 --> 00:28:57.620
 Let's assume this is a bucket list item for this guy, right?

00:28:57.620 --> 00:28:58.940
 And he just wants to learn how to swim.

00:28:58.940 --> 00:29:00.580
 He's always wanted to do it.

00:29:00.580 --> 00:29:03.700
 And let's assume for a moment the little girl on the right, she's part of the dance program

00:29:03.700 --> 00:29:06.300
 and she's taking an intro to ballet class.

00:29:06.300 --> 00:29:10.340
 Well, we have made arbitrary decisions as a profession around what cost recovery is.

00:29:10.340 --> 00:29:16.260
 We might say, well, sports is valued highly in our community or hypothetically, the mayor

00:29:16.260 --> 00:29:18.820
 in town is the president of the local little league.

00:29:18.820 --> 00:29:22.940
 And so we tap dance around what things should be priced at or how much cost recovery should

00:29:22.940 --> 00:29:23.940
 be.

00:29:23.940 --> 00:29:27.300
 Alternatively, may we say the gentleman in the middle, while he's an older adult, we

00:29:27.300 --> 00:29:31.620
 might say, well, we don't want to charge seniors anymore because they're on fixed incomes or

00:29:31.620 --> 00:29:35.700
 they'll go to council or we just assume they can't pay.

00:29:35.700 --> 00:29:38.780
 And the little girl on the right, we may say, we might assume again, in some communities

00:29:38.780 --> 00:29:43.340
 that performing arts tend to attract a more affluent population, therefore we should have

00:29:43.340 --> 00:29:46.080
 a higher cost recovery percentage.

00:29:46.080 --> 00:29:50.140
 And I'm being somewhat facetious, but this is in many ways how we have determined cost

00:29:50.140 --> 00:29:51.140
 recovery.

00:29:51.140 --> 00:29:55.380
 And we've pitted, unfortunately, these services against one another rather than thinking about

00:29:55.380 --> 00:29:56.380
 them differently.

00:29:56.380 --> 00:29:58.420
 Next slide, please.

00:29:58.420 --> 00:30:02.420
 So if we start to see these services through the lens of service categories, we start thinking

00:30:02.420 --> 00:30:06.680
 about what services do we offer that are similar in purpose.

00:30:06.680 --> 00:30:10.820
 And while we had a U sport, t ball program, a learn the swim program, and an intro to

00:30:10.820 --> 00:30:15.060
 ballet class, they could fall under these different service areas.

00:30:15.060 --> 00:30:19.020
 But the reality is they're all introductory level kinds of activities.

00:30:19.020 --> 00:30:20.420
 So the purpose is the same.

00:30:20.420 --> 00:30:23.860
 We're trying to introduce people to certain activities.

00:30:23.860 --> 00:30:28.300
 And ultimately what that allows us to do is to see them similarly when we start thinking

00:30:28.300 --> 00:30:31.100
 about cost recovery expectation.

00:30:31.100 --> 00:30:33.140
 Next slide, please.

00:30:33.140 --> 00:30:37.500
 Now one of the resources that was provided to you that we're going to be using here just

00:30:37.500 --> 00:30:41.520
 in a few minutes to go through the exercise are the service categories that represent

00:30:41.520 --> 00:30:46.400
 all of the services provided by Denton Parks and Recreation.

00:30:46.400 --> 00:30:49.860
 I believe you've got 12 categories here, if I'm not mistaken.

00:30:49.860 --> 00:30:53.900
 The average is right around 12 of all the organizations we've worked with over time.

00:30:53.900 --> 00:30:57.580
 I will tell you the fewest we've ever seen were nine and that was on behalf of the biggest

00:30:57.580 --> 00:31:02.260
 system we've ever worked with, which was Austin Parks and Recreation, who had 12,000 courses,

00:31:02.260 --> 00:31:04.260
 classes, events and activities.

00:31:04.260 --> 00:31:08.300
 The most we've ever seen was 15 and we've seen it from Milwaukee, we've seen it from

00:31:08.300 --> 00:31:10.340
 Oregon City and a few others.

00:31:10.340 --> 00:31:13.540
 But I'm going to get into the details of each of these categories here shortly and we're

00:31:13.540 --> 00:31:17.180
 going to walk through them very deliberately so that we're all on the same page about what

00:31:17.180 --> 00:31:21.660
 the categories are, what they mean and we'll provide you some examples of the kinds of

00:31:21.660 --> 00:31:25.580
 services that would live under the umbrella of each category.

00:31:25.580 --> 00:31:28.100
 Next slide, please.

00:31:28.100 --> 00:31:33.100
 So first leg of the store service categories, Denton has a set of working draft of service

00:31:33.100 --> 00:31:37.020
 categories we're going to be using to go through the beneficiary of service exercise this evening

00:31:37.020 --> 00:31:40.500
 with all of you, next slide, please.

00:31:40.500 --> 00:31:44.340
 Beneficiary of service very simply is connecting the dots between the services you provide

00:31:44.340 --> 00:31:47.020
 and who it is that benefits from the service.

00:31:47.020 --> 00:31:52.060
 I want to reflect back for a moment on the notion of arbitrary decision making, right,

00:31:52.060 --> 00:31:57.660
 and just kind of pulling numbers out to say that a cost recovery goal for a particular

00:31:57.660 --> 00:32:00.020
 category might be X or Y.

00:32:00.020 --> 00:32:04.300
 In our profession, again, we may have been setting cost recovery targets based upon service

00:32:04.300 --> 00:32:09.540
 areas like we would suggest that all aquatic services are at 50%, but the challenge with

00:32:09.540 --> 00:32:13.180
 that is we have a number of kinds of services we provide in service areas.

00:32:13.180 --> 00:32:17.260
 For example, in aquatics, we might have a Learn to Swim program and we also may offer

00:32:17.260 --> 00:32:22.420
 a master swim team and we begin to understand that there might be a disconnect here by suggesting

00:32:22.420 --> 00:32:28.580
 that both of these categories should be at 50% by virtue of who benefits and as an example

00:32:28.580 --> 00:32:33.140
 of what I mean by that, we might believe that a Learn to Swim program in our community is

00:32:33.140 --> 00:32:38.820
 significantly more accessible to more people than a master swim team that requires a particular

00:32:38.820 --> 00:32:42.300
 ability or skill or mastery in order to participate.

00:32:42.300 --> 00:32:48.700
 So we might suggest a Learn to Swim program, next slide please, would be in a beginner

00:32:48.700 --> 00:32:55.540
 level category, for example, go back please, there you go, beginner level activities category

00:32:55.540 --> 00:33:00.540
 while a master swim team might be in a competitive level activities category and as we start

00:33:00.540 --> 00:33:04.660
 thinking about who benefits, we understand that the beneficiary of services for these

00:33:04.660 --> 00:33:10.660
 kinds of categories is going to likely be different, next slide please.

00:33:10.660 --> 00:33:14.180
 So you have as your other handout, your other resource that we'll use this evening, the

00:33:14.180 --> 00:33:19.980
 exercise I'm going to ask you to complete tonight and I'm going to very kindly, gently

00:33:19.980 --> 00:33:24.820
 and at the same time boldly ask you not to start this exercise until we get to that place

00:33:24.820 --> 00:33:28.340
 in time because I'm going to be sharing some additional information with you that I think

00:33:28.340 --> 00:33:34.460
 will help you as you actually complete the activity, next slide please.

00:33:34.460 --> 00:33:38.900
 And finally, the third leg of the stool is cost of service and that's where we dig deep

00:33:38.900 --> 00:33:44.420
 into the cost of service analysis and identify costs associated with delivering services.

00:33:44.420 --> 00:33:48.420
 And what you're going to be doing this evening is helping Denton Parks and Recreation begin

00:33:48.420 --> 00:33:51.560
 the evolution of their cost recovery strategy.

00:33:51.560 --> 00:33:55.700
 So tonight's contributions, everything that you share this evening, your responses to

00:33:55.700 --> 00:34:01.020
 the activity along with the responses we see from the staff are going to allow us to place

00:34:01.020 --> 00:34:06.300
 the categories on the continuum from the categories in the bottom left being the service categories

00:34:06.300 --> 00:34:11.340
 you believe align most with the common good to the service categories in the top right

00:34:11.340 --> 00:34:15.780
 being the categories you believe provide for a more individualized benefit.

00:34:15.780 --> 00:34:20.220
 And again, I'm going to get into some significant detail here in a moment about how this exercise

00:34:20.220 --> 00:34:23.100
 will work, next slide please.

00:34:23.100 --> 00:34:27.000
 So I just mentioned cost of service, this is the last leg of the stool, if you will,

00:34:27.000 --> 00:34:31.660
 and this work has been going behind the scenes, if you will, behind the curtain for the last

00:34:31.660 --> 00:34:33.020
 eight weeks.

00:34:33.020 --> 00:34:37.900
 We've worked side by side with your staff to collect revenue data, to collect expenditure

00:34:37.900 --> 00:34:42.900
 data so we're able to ultimately provide to you the costs associated with delivering every

00:34:42.900 --> 00:34:45.140
 service within your organization.

00:34:45.140 --> 00:34:51.780
 And I have to make a quick call out here, Megan and Caroline have stepped up as your

00:34:51.780 --> 00:34:56.860
 project leads, but somebody who's not with us this evening who has really done a tremendous

00:34:56.860 --> 00:35:01.740
 job all along the way has been Heather Gray, and I just wanted to recognize the work that

00:35:01.740 --> 00:35:07.700
 she has done in working with our team to ensure that we have the right information and data

00:35:07.700 --> 00:35:09.700
 to help us go through this work.

00:35:09.700 --> 00:35:10.940
 Next slide please.

00:35:10.940 --> 00:35:15.940
 I think it's important for all of us who serve our communities, you know, serve in the public

00:35:15.940 --> 00:35:20.860
 sector to understand that unfortunately the public sector for many years had its thought

00:35:20.860 --> 00:35:26.980
 about costs similar to that of a teenage driver, I often use this example, but unfortunately

00:35:26.980 --> 00:35:30.780
 many teenage drivers, probably a lot of us believe the only cost associated with driving

00:35:30.780 --> 00:35:34.460
 a car was gas, right, we didn't understand we had to plate the car and we had to insure

00:35:34.460 --> 00:35:36.940
 the car and all of these other expenses.

00:35:36.940 --> 00:35:42.140
 And that unfortunately again is how the public sector has articulated and illustrated cost

00:35:42.140 --> 00:35:43.140
 recovery performance.

00:35:43.140 --> 00:35:48.660
 When we say we're at 60% or 70% cost recovery and we have not accounted for all of our indirect

00:35:48.660 --> 00:35:54.100
 costs, we're not telling a true story and we're misrepresenting reality and unfortunately

00:35:54.100 --> 00:36:00.580
 it's not helping our communities understand what it really does cost to provide services.

00:36:00.580 --> 00:36:04.600
 The exciting thing from my perspective and the optimism from my perspective is that we're

00:36:04.600 --> 00:36:11.060
 seeing a huge shift now and many public sector organizations are now accounting for all costs.

00:36:11.060 --> 00:36:13.200
 Next slide please.

00:36:13.200 --> 00:36:18.320
 So once as a result of your work and of course the contributions of the staff, we've plotted

00:36:18.320 --> 00:36:22.540
 your categories in the continuum, we've completed the cost of service work, it's allowed the

00:36:22.540 --> 00:36:26.860
 project team to determine what they believe to be reasonable and realistic and credible

00:36:26.860 --> 00:36:29.580
 and attainable cost recovery goals.

00:36:29.580 --> 00:36:36.500
 We'll see the evolution if you will of Denton Parks and Recreation's cost recovery strategy.

00:36:36.500 --> 00:36:38.140
 Next slide please.

00:36:38.140 --> 00:36:42.460
 So I want to share with you just a couple of examples of what these strategies can look

00:36:42.460 --> 00:36:43.460
 like.

00:36:43.460 --> 00:36:48.860
 Again, while every organization uses this methodology, all of the strategy continuums

00:36:48.860 --> 00:36:49.860
 are different.

00:36:49.860 --> 00:36:53.980
 The one you see on the screen just was completed a couple of months ago, this is River Trails

00:36:53.980 --> 00:36:56.380
 Park District in River Trails, Illinois.

00:36:56.380 --> 00:37:00.580
 You can see their service categories on the continuum from again those in the bottom left

00:37:00.580 --> 00:37:05.540
 aligning most with the common good to those in the top right being more individualized.

00:37:05.540 --> 00:37:09.980
 You can see their cost recovery targets listed below their categories and these were set

00:37:09.980 --> 00:37:13.300
 based upon their current cost recovery performance levels.

00:37:13.300 --> 00:37:17.180
 So they analyzed how they're currently doing in order to make intentional and informed

00:37:17.180 --> 00:37:20.340
 decisions about what direction they can go.

00:37:20.340 --> 00:37:21.660
 Next slide please.

00:37:21.660 --> 00:37:26.100
 And another one that's just completed a couple of months ago that I personally like a lot

00:37:26.100 --> 00:37:30.600
 is Oregon City, Oregon's financial support and sustainability model.

00:37:30.600 --> 00:37:35.900
 And there is actually Mimics Lewisville, Texas's Parks and Recreation, Lewisville, Texas Parks

00:37:35.900 --> 00:37:40.980
 and Recreation model in that this organization chose not to call out cost recovery goals,

00:37:40.980 --> 00:37:45.100
 they call out subsidy goals, meaning this is how we're going to spend and invest taxpayer

00:37:45.100 --> 00:37:46.100
 resources.

00:37:46.100 --> 00:37:51.180
 So you can see a subsidy goal there and while we all know it means the same thing, the optics

00:37:51.180 --> 00:37:52.180
 are different.

00:37:52.180 --> 00:37:56.500
 We're helping our communities understand here's how we're investing taxpayer dollars.

00:37:56.500 --> 00:37:59.380
 The other thing I want to point out about Oregon City is very quickly is if you get

00:37:59.380 --> 00:38:03.580
 up to the special events category and then skill based advanced competitive, it's just

00:38:03.580 --> 00:38:06.140
 slightly right of center.

00:38:06.140 --> 00:38:11.240
 They have chosen not to no longer subsidize those service categories, understanding they

00:38:11.240 --> 00:38:14.980
 have a huge debt as it relates to infrastructure.

00:38:14.980 --> 00:38:20.140
 They can no longer count on the amount of general fund resources they have historically.

00:38:20.140 --> 00:38:24.740
 So they're shifting more towards a system needing to be a bit more self-reliant than

00:38:24.740 --> 00:38:26.480
 they have in the past.

00:38:26.480 --> 00:38:31.260
 And by not subsidizing some of the services that are more individualized in nature, they're

00:38:31.260 --> 00:38:36.740
 able to reinvest in their infrastructure and they're also making a very bold commitment

00:38:36.740 --> 00:38:40.100
 to inequities in their community.

00:38:40.100 --> 00:38:47.020
 They're planning on doing a very aggressive tree planting campaign and marginalized communities

00:38:47.020 --> 00:38:48.740
 in Oregon City area.

00:38:48.740 --> 00:38:53.220
 They want to build up their needs based assistance program.

00:38:53.220 --> 00:38:57.500
 They're currently wanting to commit to the 10 minute walk campaign so that every household

00:38:57.500 --> 00:39:00.700
 is within 10 minutes of a public space and so on.

00:39:00.700 --> 00:39:03.760
 So they're being very aggressive in their model in this moment.

00:39:03.760 --> 00:39:08.220
 But these give you an idea of a couple of the examples of the kinds of strategy continuums

00:39:08.220 --> 00:39:09.900
 that result from this work.

00:39:09.900 --> 00:39:11.500
 Next slide, please.

00:39:11.500 --> 00:39:12.900
 So this is where we're headed.

00:39:12.900 --> 00:39:16.660
 Again, I can't understate the importance of your contributions this evening.

00:39:16.660 --> 00:39:21.100
 Your participation is incredibly valuable to this process as representative community

00:39:21.100 --> 00:39:22.100
 members.

00:39:22.100 --> 00:39:25.020
 But you're going to help us plot the categories in the continuum this evening.

00:39:25.020 --> 00:39:30.220
 Ultimately, once the cost of service analysis work is done and the goals are set, Denton

00:39:30.220 --> 00:39:36.460
 Parks and Recreation will have this updated cost recovery strategy to utilize.

00:39:36.460 --> 00:39:37.460
 Next slide, please.

00:39:37.460 --> 00:39:39.860
 So with that, I'm going to hit pause.

00:39:39.860 --> 00:39:43.060
 And I want to see if anybody has any thoughts, comments, questions before we actually get

00:39:43.060 --> 00:39:47.860
 to the exercise.

00:39:47.860 --> 00:39:55.500
 Well, I'm not seeing any and I'm not hearing any.

00:39:55.500 --> 00:40:00.700
 So I think we should get to it.

00:40:00.700 --> 00:40:03.700
 Caroline, are you driving?

00:40:03.700 --> 00:40:06.580
 Okay, great.

00:40:06.580 --> 00:40:09.020
 All right.

00:40:09.020 --> 00:40:13.300
 So we very simply call this the beneficiary of service group exercise.

00:40:13.300 --> 00:40:17.540
 And while it is a group exercise, I'm actually being asking you to do the activity independent

00:40:17.540 --> 00:40:18.540
 of one another.

00:40:18.540 --> 00:40:22.660
 But we're going to bring you back all on screen and we're going to be sharing the results

00:40:22.660 --> 00:40:25.140
 with each other and, of course, with me.

00:40:25.140 --> 00:40:27.340
 We have adapted, just like all of you, to the new reality.

00:40:27.340 --> 00:40:31.820
 We used to do this work in person and now we do it in this Zoom platform.

00:40:31.820 --> 00:40:34.060
 So we have found it to be fun.

00:40:34.060 --> 00:40:42.060
 I hope that you all find this a bit of fun as well in the midst of a very important and

00:40:42.060 --> 00:40:43.220
 serious exercise.

00:40:43.220 --> 00:40:45.940
 So if you go to the next slide, please.

00:40:45.940 --> 00:40:48.200
 So we're going to start with your categories.

00:40:48.200 --> 00:40:50.700
 And some of you may have printed these off.

00:40:50.700 --> 00:40:52.300
 If you've got a hard copy, that's great.

00:40:52.300 --> 00:40:56.500
 If you've got a copy that you just want to put up on your screen as I walk through these

00:40:56.500 --> 00:40:59.420
 that is easier to see, that's fine as well.

00:40:59.420 --> 00:41:01.680
 But I'd like to deliberately walk through the categories.

00:41:01.680 --> 00:41:04.900
 It's important that we all understand these similarly.

00:41:04.900 --> 00:41:08.300
 Once I walk through the categories and the definitions, I'm going to hit pause for a

00:41:08.300 --> 00:41:13.460
 moment, see if anybody has any questions for me or for any of the staff on the line who

00:41:13.460 --> 00:41:17.740
 actually led the development of this list.

00:41:17.740 --> 00:41:21.460
 So we're going to start at the beginning, beginner and introductory activities.

00:41:21.460 --> 00:41:25.940
 And I just want to mention as well that these are in no other order right now than alphabetical.

00:41:25.940 --> 00:41:27.140
 Okay.

00:41:27.140 --> 00:41:33.600
 And these categories again represent the entire service menu of Denver Parks and Recreation.

00:41:33.600 --> 00:41:38.680
 So beginner and introductory activities are activities that introduce a skill or practice

00:41:38.680 --> 00:41:43.060
 or provide a basic understanding of the fundamentals of a skill.

00:41:43.060 --> 00:41:47.620
 These services require little to no experience in order to participate.

00:41:47.620 --> 00:41:52.380
 And you can see some of the examples listed there are Adapted Rec, Exercise Class, Sports

00:41:52.380 --> 00:41:57.100
 Clinics, Water Tots, Intro Swim, and so on.

00:41:57.100 --> 00:41:59.740
 Your next category are your community events.

00:41:59.740 --> 00:42:03.860
 These are large scale events that appeal to a broad portion of the community regardless

00:42:03.860 --> 00:42:08.340
 of age, regardless of ability skill or family composition.

00:42:08.340 --> 00:42:13.180
 These events are highly intensive and typically occur on an annual basis and registration

00:42:13.180 --> 00:42:15.540
 is generally not required.

00:42:15.540 --> 00:42:20.060
 You can see some examples there include Arts and Jazz Fest, The Blues Fest, Cinco de Mano,

00:42:20.060 --> 00:42:23.100
 Fourth of July Jubilee, and so on.

00:42:23.100 --> 00:42:25.220
 Next are your community outreach services.

00:42:25.220 --> 00:42:31.580
 These services are offered internally or through community partnerships intended to address

00:42:31.580 --> 00:42:36.940
 life challenges through maintaining the quality of life, independence, and connection to community

00:42:36.940 --> 00:42:41.060
 by linking or providing resources for those in need.

00:42:41.060 --> 00:42:45.760
 Examples here are Meals on Wheels, Resource Seminars, and so on.

00:42:45.760 --> 00:42:47.780
 Next are your enrichment activities.

00:42:47.780 --> 00:42:53.060
 These are activities designed to develop and/or enhance life skills, promote socialization,

00:42:53.060 --> 00:42:58.460
 self-sufficiency, usually led through staff and/or volunteer supervision.

00:42:58.460 --> 00:43:03.980
 Examples here are tutoring, after school care, day trips, and so on.

00:43:03.980 --> 00:43:06.140
 Next are your equity services.

00:43:06.140 --> 00:43:10.060
 These are services that focus on addressing community inequities, providing for improved

00:43:10.060 --> 00:43:12.300
 access to leisure opportunities.

00:43:12.300 --> 00:43:16.980
 Your example listed here is Play in the Park, Mobile, Recreation.

00:43:16.980 --> 00:43:20.220
 Next are your intermediate, advanced, competitive-level activities.

00:43:20.220 --> 00:43:25.140
 These are activities which provide a structured format in order to advance or master a skill,

00:43:25.140 --> 00:43:27.740
 practice, or to compete.

00:43:27.740 --> 00:43:32.980
 Examples include sports leagues, tennis classes, dolphin swim team, and so on.

00:43:32.980 --> 00:43:38.460
 Second page, the next category, your monitored access, drop-in access services.

00:43:38.460 --> 00:43:43.500
 These are your parks, recreation facilities, and activities available for drop-in use,

00:43:43.500 --> 00:43:50.340
 are non-registered, non-instructed, but they're monitored by staff and volunteers.

00:43:50.340 --> 00:43:56.140
 Examples here are things like lap swim, open swim, fitness rooms, rec pass activities,

00:43:56.140 --> 00:43:57.780
 and so on.

00:43:57.780 --> 00:44:00.980
 Next are your non-monitored open access services.

00:44:00.980 --> 00:44:06.120
 This is open access to your parks, park amenities, and recreation facilities that does not include

00:44:06.120 --> 00:44:09.080
 staff and volunteer supervision or oversight.

00:44:09.080 --> 00:44:14.580
 This includes things like multi-purpose courts, your playgrounds, fishing ponds, trails, public

00:44:14.580 --> 00:44:17.720
 art, your parks, et cetera.

00:44:17.720 --> 00:44:19.780
 Next are your private, semi-private activities.

00:44:19.780 --> 00:44:24.100
 These are activities conducted in a one-on-one or small group setting designed to ensure

00:44:24.100 --> 00:44:28.080
 maximum gain related to a specific topic or skill.

00:44:28.080 --> 00:44:33.140
 This includes things like sport, private lessons, personal training.

00:44:33.140 --> 00:44:34.280
 Next are your rentals.

00:44:34.280 --> 00:44:38.320
 This is space and facility rentals, which provide exclusive use of public spaces and

00:44:38.320 --> 00:44:41.580
 places by an individual or group.

00:44:41.580 --> 00:44:46.340
 Examples include multi-purpose room rentals, gym rentals, park rentals, pavilion rentals,

00:44:46.340 --> 00:44:48.460
 and so on.

00:44:48.460 --> 00:44:50.800
 Your 11th category are your resale items.

00:44:50.800 --> 00:44:55.520
 This is consumable and non-consumable goods for purchase at various parks and/or recreation

00:44:55.520 --> 00:45:00.180
 facilities, things like food sales, beverage sales, et cetera.

00:45:00.180 --> 00:45:04.400
 And finally, your special events, these are events designed for a target market, market

00:45:04.400 --> 00:45:06.880
 niche, or a specific interest.

00:45:06.880 --> 00:45:08.900
 Registration is typically required.

00:45:08.900 --> 00:45:15.560
 These are things like athletic tournaments, Halloween carnival, extended trips, and so

00:45:15.560 --> 00:45:16.760
 on.

00:45:16.760 --> 00:45:21.840
 So those are the 12 categories along with definition and some examples to provide you

00:45:21.840 --> 00:45:27.020
 a sense of the types of services provided by the organization under the larger umbrella

00:45:27.020 --> 00:45:28.760
 of categories.

00:45:28.760 --> 00:45:35.080
 Any questions concerning any of the categories at this point before we get to the exercise?

00:45:35.080 --> 00:45:46.380
 All right, hearing none, let's get to it.

00:45:46.380 --> 00:45:48.380
 So this is the exercise.

00:45:48.380 --> 00:45:49.380
 Please bear with me.

00:45:49.380 --> 00:45:51.760
 I'm going to spend just a couple of minutes walking through this to make sure again we're

00:45:51.760 --> 00:45:57.360
 all on the same page and then I'm going to hit pause on my end and have you all actually

00:45:57.360 --> 00:45:58.960
 go through the exercise, the activity.

00:45:58.960 --> 00:46:03.480
 But please, again, I'm going to be very gentle yet bold.

00:46:03.480 --> 00:46:06.880
 Please do not begin the exercise until I've finished the instructions because I believe

00:46:06.880 --> 00:46:10.880
 there will be some things I'm going to share here that will be very helpful to you.

00:46:10.880 --> 00:46:14.560
 So I'm going to start at the beginning, financial resource allocation philosophy.

00:46:14.560 --> 00:46:19.960
 Just simply think about that as a cost recovery strategy, provides a foundation for differentiating

00:46:19.960 --> 00:46:23.920
 services based on who benefits and therefore who should pay.

00:46:23.920 --> 00:46:27.960
 And it's important to note economists in the US economy have differentiated goods and services

00:46:27.960 --> 00:46:29.200
 in this manner for decades.

00:46:29.200 --> 00:46:31.000
 So this is not our way of thinking.

00:46:31.000 --> 00:46:32.200
 It's not a new way of thinking.

00:46:32.200 --> 00:46:36.680
 It simply connects the dots between what we provide and who benefits.

00:46:36.680 --> 00:46:41.960
 And by determining the beneficiary, it becomes a primary driver for how a public park and

00:46:41.960 --> 00:46:47.000
 recreation system just as Denton Parks and Recreation would begin to make informed and

00:46:47.000 --> 00:46:50.880
 defensible taxpayer investment decisions.

00:46:50.880 --> 00:46:55.280
 Following this particular concept and model, each of your categories, the service categories

00:46:55.280 --> 00:47:00.480
 we just walked through, have a specific set of characteristics, which essentially in this

00:47:00.480 --> 00:47:05.200
 case are the definitions and examples that provide a rationale for who should pay, whether

00:47:05.200 --> 00:47:09.280
 it's the taxpayers, the individuals, or both, and to what degree.

00:47:09.280 --> 00:47:14.320
 Ultimately, this allows you to align how you invest taxpayer resources with who benefits.

00:47:14.320 --> 00:47:18.120
 But keep in mind, tonight's exercise is solely about beneficiary.

00:47:18.120 --> 00:47:24.180
 We're not asking you to determine cost recovery expectations or pricing or anything like that.

00:47:24.180 --> 00:47:29.920
 Simply asking you to think about who benefits from the categories of the system.

00:47:29.920 --> 00:47:34.400
 So what's important to help here are the two definitions in the middle or the belly of

00:47:34.400 --> 00:47:36.160
 page one.

00:47:36.160 --> 00:47:40.640
 It's important we understand what we mean by common good and what we mean by individualized.

00:47:40.640 --> 00:47:44.880
 Often we use those terms in the public sector, but we really don't get granular about defining

00:47:44.880 --> 00:47:46.080
 them.

00:47:46.080 --> 00:47:50.760
 So common good services or those services that are accessible, they're of benefit to

00:47:50.760 --> 00:47:54.560
 all in a community, and they provide universal value.

00:47:54.560 --> 00:47:58.920
 Essentially, these are the services that contribute to the common good and can be characterized

00:47:58.920 --> 00:48:04.400
 as essential or your must haves, having community wide interest and far reaching impacts.

00:48:04.400 --> 00:48:09.640
 Alternatively, your individualized services provide exclusive benefit to the individual

00:48:09.640 --> 00:48:14.120
 or individuals and can include constraints or barriers to access.

00:48:14.120 --> 00:48:19.320
 Essentially, these services benefit the individual more than the community as a whole, can be

00:48:19.320 --> 00:48:24.240
 characterized as discretionary or your nice to haves with less of a community wide impact.

00:48:24.240 --> 00:48:29.760
 Now, real quickly before I give you the final pieces of information that are going to help

00:48:29.760 --> 00:48:37.120
 you here, if you are a very literal thinker, I've added some definitions on page two to

00:48:37.120 --> 00:48:39.840
 help get even more granular with definitions.

00:48:39.840 --> 00:48:43.440
 So if you're wondering what does accessible mean, what does barrier or constraint mean

00:48:43.440 --> 00:48:49.280
 in this exercise, what's the difference between community need versus community want, what's

00:48:49.280 --> 00:48:53.560
 a discretionary service versus an essential service, we've given you some deeper definitions

00:48:53.560 --> 00:48:54.800
 to help.

00:48:54.800 --> 00:48:58.800
 So please feel free to use that resource if you'd like.

00:48:58.800 --> 00:49:00.760
 So here is, this is the exercise.

00:49:00.760 --> 00:49:07.160
 I'm going to ask you to, you're not prioritizing, but you're going to rank the 12 categories

00:49:07.160 --> 00:49:14.280
 we just reviewed from the number one category being the category that you believe aligns

00:49:14.280 --> 00:49:15.880
 most with the common good.

00:49:15.880 --> 00:49:20.920
 Again, that would be the number one category to the category of services you believe aligns

00:49:20.920 --> 00:49:23.360
 most with individualized benefit.

00:49:23.360 --> 00:49:28.120
 So number one service category will be the one you believe contributes most to the common

00:49:28.120 --> 00:49:29.120
 good.

00:49:29.120 --> 00:49:32.920
 The number 12 category will be the one you believe is the most individualized and the

00:49:32.920 --> 00:49:36.400
 most specialized, and then you're going to work towards the middle.

00:49:36.400 --> 00:49:42.120
 Now suggestion, been doing this for a while now, many people find value in approaching

00:49:42.120 --> 00:49:46.400
 this from a book ends approach, very simply meaning you'll determine what category you

00:49:46.400 --> 00:49:48.360
 believe aligns most with the common good.

00:49:48.360 --> 00:49:51.200
 Then you'll determine which one you think is most individualized and then work your

00:49:51.200 --> 00:49:52.200
 way towards the middle.

00:49:52.200 --> 00:49:58.400
 If you're more of a linear thinker and doer, you'll just go one to 12 or 12 to one.

00:49:58.400 --> 00:50:01.280
 The other thing I can't emphasize enough, and I mentioned it before, but I'm going to

00:50:01.280 --> 00:50:02.440
 mention it again.

00:50:02.440 --> 00:50:06.160
 Please don't self-talk about what you think things cost, how much you think it should

00:50:06.160 --> 00:50:10.360
 be priced at, what you think the cost recovery expectation should be, whether you think it

00:50:10.360 --> 00:50:12.120
 should be subsidized or not.

00:50:12.120 --> 00:50:14.720
 That has no bearing on this exercise this evening.

00:50:14.720 --> 00:50:18.720
 Trust me when I say we'll get there as we get towards the finish line of the process.

00:50:18.720 --> 00:50:24.080
 But tonight is simply about you determining who benefits from the services provided by

00:50:24.080 --> 00:50:25.520
 Denton Parks and Recreation.

00:50:25.520 --> 00:50:30.840
 Do they align more with the common good or are they more individualized?

00:50:30.840 --> 00:50:36.720
 So any questions before I actually ask you to get started?

00:50:36.720 --> 00:50:40.920
 All right, next slide, please.

00:50:40.920 --> 00:50:42.680
 So here's what we're going to do.

00:50:42.680 --> 00:50:47.400
 With boards and councils, typically the sweet spot to complete this exercise is right around

00:50:47.400 --> 00:50:48.400
 10 minutes.

00:50:48.400 --> 00:50:49.400
 So I'm going to give you 10 minutes.

00:50:49.400 --> 00:50:55.280
 I'm going to put my mic on mute and I want to just give you a little quiet time to do

00:50:55.280 --> 00:50:56.280
 this work.

00:50:56.280 --> 00:50:59.320
 We'll check in with you in about 10 minutes, see if anybody needs additional time.

00:50:59.320 --> 00:51:01.320
 If you do, happy to grant it.

00:51:01.320 --> 00:51:02.840
 You really need some additional time.

00:51:02.840 --> 00:51:07.280
 We may ask you to just turn your homework in, if you will, to Gary.

00:51:07.280 --> 00:51:10.800
 But most folks get this done around this 10-minute sweet spot.

00:51:10.800 --> 00:51:16.120
 So I'm going to ask Caroline to advance one more slide, and we're going to put the categories

00:51:16.120 --> 00:51:19.600
 on the screen for you in the event you don't have a copy with you.

00:51:19.600 --> 00:51:22.160
 And again, we're going to give you a little quiet time.

00:51:22.160 --> 00:51:25.920
 I'm going to check back in with you in about 10 minutes, and we'll see how you're all

00:51:25.920 --> 00:51:29.800
 doing, okay?

00:51:29.800 --> 00:51:41.840
 Any questions before you get started?

00:51:41.840 --> 00:51:57.120
 Okay.

00:51:57.120 --> 00:52:12.560
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00:52:12.560 --> 00:52:28.000
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00:56:48.960 --> 00:57:04.160
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00:58:20.160 --> 00:58:35.360
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00:58:35.360 --> 00:58:50.560
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00:58:50.560 --> 00:59:05.760
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00:59:51.360 --> 01:00:18.560
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01:00:18.560 --> 01:00:23.760
 >> All right, I'll just do a quick check-in. Does anybody require any additional time?

01:00:23.760 --> 01:00:30.960
 [Pause]

01:00:30.960 --> 01:00:35.760
 >> I require additional copies because I have messed this one up rewriting it five times.

01:00:35.760 --> 01:00:50.160
 >> Okay. You need a little bit more time, Jerry? >> No, I'm good. I'm good to go.

01:00:50.160 --> 01:00:56.160
 >> You're good? Okay. All right. >> You know, I know you understand this very well,

01:00:56.160 --> 01:01:02.960
 but the more you think about it, the more deeper a hole you dig about what's important and what's not.

01:01:02.960 --> 01:01:11.600
 >> Yeah, absolutely. All right. Well, Caroline, I'm going to ask you to stop. Yep, that's terrific.

01:01:11.600 --> 01:01:18.400
 And my additional ask is for staff or any others who are not going to be sharing their responses

01:01:18.400 --> 01:01:27.200
 with me, if you would kindly take yourself off camera, it'll help me as I count the responses.

01:01:27.200 --> 01:01:33.120
 So all right, great. All right. Well, this is how this is going to work. And I hope you

01:01:33.120 --> 01:01:40.240
 have fun with this. So what we very simply do is I'm going to work through the top of your list to

01:01:40.240 --> 01:01:46.720
 the bottom. I'm going to call out each category one at a time. And simply by showing me the

01:01:46.720 --> 01:01:52.000
 appropriate number of fingers on your hands, you're going to tell me which position you

01:01:52.000 --> 01:01:56.640
 placed each category in. If you prefer to use paper and pen, that's great. If you want to write

01:01:56.640 --> 01:02:02.720
 a one down on a post it and put it up to the camera, that works just fine for me. I'm going

01:02:02.720 --> 01:02:06.960
 to ask you to keep your hands up until I make sure I've captured everybody's responses. And while we

01:02:06.960 --> 01:02:12.080
 have this recorded, I apologize for that. While we have this recorded, I just want to have to go back

01:02:12.080 --> 01:02:16.080
 to the tape only as I need. So I'm going to ask you to keep your hands up until I've captured

01:02:16.080 --> 01:02:20.640
 everybody's responses. And then I'm going to go on to the next category. So as an example,

01:02:20.640 --> 01:02:25.200
 we'll start with beginner and introductory activities. I'm going to say in which position

01:02:25.200 --> 01:02:31.120
 did you place beginner and introductory activities? Hypothetically, if you put it in the number five

01:02:31.120 --> 01:02:35.280
 position, you're simply going to show me five fingers. It's going to be that simple. And then

01:02:35.280 --> 01:02:41.280
 we'll go through the list of 12 until we've captured everybody's responses. The final thing

01:02:41.280 --> 01:02:47.040
 I want to share is if you decide you want a little bit more time to do this, please feel free to do

01:02:47.040 --> 01:02:52.480
 that. But I'm going to ask your responses within about 24 hours. If you can get those to Gary,

01:02:52.480 --> 01:02:56.800
 he can make sure he gets those to me if you have any changes to your responses. Because sometimes

01:02:56.800 --> 01:03:02.160
 you decide, oh, maybe I want to change an answer here and there. So I don't want you to feel like

01:03:02.160 --> 01:03:07.280
 tonight's the final answer. If you need a little bit more time, please take that. But just please

01:03:07.280 --> 01:03:11.360
 make sure you get your responses to Gary within 24 hours. Because what happens is if it could be

01:03:11.360 --> 01:03:16.560
 too much time, it falls off the radar, and I never hear from you again. So I just want to give you

01:03:16.560 --> 01:03:19.840
 that option and that alternative as well. David, I see your hand up.

01:03:19.840 --> 01:03:22.560
 Yes, how would you like us to show you 11 and 12?

01:03:22.560 --> 01:03:29.040
 Well, great question. So 11, very kindly, just put two, you know, put two digits up like this.

01:03:29.040 --> 01:03:33.360
 And for 12, do a one and a two. Thank you for asking. I appreciate it.

01:03:33.360 --> 01:03:38.720
 All right. You guys ready? And smile and have fun with this. This is fun.

01:03:38.720 --> 01:03:44.320
 All right. We're going to start at the top. Beginner and introductory activities. In which

01:03:44.320 --> 01:03:49.200
 position did you place beginner and introductory activities? And please hold your responses up.

01:03:49.840 --> 01:04:00.320
 So I make sure I get everybody's answers. Great. Thank you. Okay. Next category,

01:04:00.320 --> 01:04:03.840
 community events. In which position did you place community events?

01:04:03.840 --> 01:04:18.160
 Great. Thank you. You guys are so good at this. All right. Next, community outreach services.

01:04:18.160 --> 01:04:25.840
 Which position did you place that category? James, can you back up just a bit so I can

01:04:25.840 --> 01:04:38.640
 make sure? Yep. Great. Thank you. All right. Thank you. Next, enrichment activities.

01:04:48.240 --> 01:04:58.640
 Diana, is that a two? Okay. Great. All right. Thank you. Next, equity services.

01:04:58.640 --> 01:05:16.000
 Great. Thank you. Next, intermediate advanced competitive activities.

01:05:18.640 --> 01:05:24.000
 That's the 12. James, is that a one?

01:05:24.000 --> 01:05:33.440
 Okay. I'm just going to clarify for everyone. Your number one category should be the category

01:05:33.440 --> 01:05:38.800
 you believe aligns most with the common good. Your number 12 category should be the category

01:05:38.800 --> 01:05:45.440
 you believe is most individualized. Just clarification. All right. Great. Thank you.

01:05:46.960 --> 01:05:50.800
 Your next category, your monitored access drop in access.

01:05:50.800 --> 01:05:54.400
 In which position did you place monitored access drop in access?

01:05:54.400 --> 01:06:10.640
 Great. Thank you. Next category, non-monitored open access.

01:06:17.920 --> 01:06:24.880
 Great. Thank you. Your next category, private, semi-private activities.

01:06:24.880 --> 01:06:34.400
 Jerry, can you pull back just a little bit for me? I'm sorry. Yeah, that's 10.

01:06:34.400 --> 01:06:41.920
 Great. Thank you. Appreciate it. Alana, can you show me one more time? Great. Thank you.

01:06:44.080 --> 01:06:48.160
 Next are your rentals. In which position did you place rentals?

01:06:48.160 --> 01:06:51.680
 Deanna, you didn't even have to move much on that one.

01:06:51.680 --> 01:06:59.680
 Can you see this? My computer's bad. I got to buy a new computer this week.

01:06:59.680 --> 01:07:02.720
 Yep. No, you're good. You're good. Whoever sells computers out there, call me.

01:07:02.720 --> 01:07:10.080
 James, I didn't get yours on this one. Rentals. Okay. That's all right.

01:07:11.920 --> 01:07:17.600
 All right. We're almost to the finish line. Next, resale. In which position did you place resale?

01:07:17.600 --> 01:07:32.880
 I'm sorry, Jamie. That's 10. Okay. Got it. Got it. Deanna, do you have one for me on this one?

01:07:32.880 --> 01:07:40.320
 Okay. Great. Thank you. All right. Last but not least, special events. Which position did

01:07:40.320 --> 01:07:51.280
 you place special events? All right. Terrific. Thank you.

01:07:51.280 --> 01:07:59.920
 Okay. Caroline, would you mind putting the slide deck back up, please?

01:08:07.520 --> 01:08:19.120
 Advance to the next slide, please. Next slide, please. All right. So just a quick review,

01:08:19.120 --> 01:08:24.160
 reminder that your contributions today are incredibly important to the placement of the

01:08:24.160 --> 01:08:29.680
 categories on the continuum. We're going to be taking your responses along with those of

01:08:29.680 --> 01:08:34.640
 the staff who participated in this exercise about a week and a half ago. And we're going to be

01:08:34.640 --> 01:08:38.800
 plotting the categories on the continuum again from those in the bottom left, aligning most with the

01:08:38.800 --> 01:08:43.600
 common good to those in the top right being most individualized. And as you can see on the vertical

01:08:43.600 --> 01:08:50.160
 axis there, the intention is that we will begin to have cost recovery goals set so that those

01:08:50.160 --> 01:08:55.360
 categories that align most with the common good can justifiably receive more subsidy dollars,

01:08:55.360 --> 01:09:00.640
 more taxpayer resource, and have a lesser cost recovery expectation than those categories in the

01:09:00.640 --> 01:09:06.160
 top right that will have a lesser investment of taxpayer dollars and a higher cost recovery

01:09:06.160 --> 01:09:10.560
 expectation. But this creates a graphic representation and illustration of the

01:09:10.560 --> 01:09:14.960
 department's cost recovery strategy moving forward. And we simply refer to it as a continuum.

01:09:14.960 --> 01:09:22.800
 Next slide, please. So next step is very simply, repeat message here, we'll be synthesizing your

01:09:22.800 --> 01:09:28.240
 responses along with those of the staff from the work sessions that were conducted that will allow

01:09:28.240 --> 01:09:33.840
 us to design the first iteration of the cost recovery strategy, which is very simply a beneficiary

01:09:33.840 --> 01:09:37.760
 of service model, meaning there won't be any cost recovery expectations or goals on there yet

01:09:37.760 --> 01:09:42.240
 because we haven't completed the cost of service analysis. So we'll simply have the categories on

01:09:42.240 --> 01:09:46.800
 the continuum. That becomes the beneficiary of service model and the first iteration of the

01:09:46.800 --> 01:09:51.600
 cost recovery strategy. And behind the scenes, I mentioned behind the curtain, we'll continue

01:09:51.600 --> 01:09:56.320
 to conduct the cost of service work, ultimately getting to the place where that cost of service

01:09:56.320 --> 01:10:02.720
 work is finished. We'll meet with Gary and Megan and Caroline and the rest of the team will unveil

01:10:02.720 --> 01:10:07.920
 the results of the cost of service analysis, which allows them to see current cost recovery

01:10:07.920 --> 01:10:13.280
 performance levels for every service within the system, which also includes how much taxpayer

01:10:13.280 --> 01:10:18.480
 dollar is being directed towards every one of those services. Ultimately, that information along

01:10:18.480 --> 01:10:23.760
 with some other guiding principles will help that team determine what cost recovery goals can be

01:10:23.760 --> 01:10:29.600
 for the foreseeable future. The typical strategy continuum right now is anywhere from 24 to 36

01:10:29.600 --> 01:10:36.560
 months. And I'm certain that Gary and team will continue to keep you updated and kind of in the

01:10:36.560 --> 01:10:42.400
 loop in terms of the development of that strategy, that cost recovery strategy continuum. So those

01:10:42.400 --> 01:10:46.560
 are the immediate next steps in the process. And we're probably about four weeks, three to four

01:10:46.560 --> 01:10:54.720
 weeks out from completing this particular project. So Caroline, with that, there's a final slide here

01:10:54.720 --> 01:10:58.960
 just as a placeholder to see if anyone has any thoughts, comments, questions they would like to

01:10:58.960 --> 01:11:06.080
 share before we wrap up this evening. Yeah, I do if we have time. Go ahead, James. You first go.

01:11:12.720 --> 01:11:17.200
 Well, I'm muted. There we go. Now I got it. Okay. Yeah, it just wasn't going, the hand wasn't

01:11:17.200 --> 01:11:24.480
 grabbing the thing, right? Probably because I'm a clutch, okay, normally. But I just, how do you

01:11:24.480 --> 01:11:30.720
 factor in anything, like went for replacement, like playgrounds, you typically have to replace them.

01:11:30.720 --> 01:11:36.720
 You cost, you would put that in there like every 10 years we're going to place a, you know, and then

01:11:36.720 --> 01:11:42.080
 you put that factor in when you do the overall cost now. So I'm just trying to figure out, you say

01:11:42.080 --> 01:11:50.240
 capital monies. I saw that, but what cost you consider that to be capital or just to be maintenance?

01:11:50.240 --> 01:11:58.560
 So right now we're working with the staff to collect the expenditures data that is more

01:11:58.560 --> 01:12:03.520
 operationally focused. They will have the opportunity and ability if they want to go down

01:12:03.520 --> 01:12:09.920
 deep and start calling out depreciation or connect the dots with capital. They certainly have the

01:12:09.920 --> 01:12:16.480
 ability to do that right now. We're keeping it very focused on the operating expenses for the system,

01:12:16.480 --> 01:12:22.080
 but our hope and our expectation for many systems, depending on whether or not they want to take

01:12:22.080 --> 01:12:26.160
 advantage of it is to really start thinking about the things that you're speaking about.

01:12:26.160 --> 01:12:30.320
 How do we connect this to our asset management plan? How do we think about replacement costs?

01:12:30.320 --> 01:12:37.120
 And this for us is always a, let's start somewhere exercise because for some organizations and not

01:12:37.120 --> 01:12:40.560
 necessarily Gary's crew here, but some organizations, this is the first time they've really,

01:12:40.560 --> 01:12:46.000
 you know, dove into the details of these indirect expenses and the capital expenses.

01:12:46.000 --> 01:12:51.440
 So this is this more high level, let's get the party started. Let's start collecting this

01:12:51.440 --> 01:12:56.880
 information. But our hope and intention with every organization we work with is let's get deeper,

01:12:56.880 --> 01:13:00.800
 right? Because all of the things you mentioned are expenses associated with delivering services.

01:13:01.360 --> 01:13:07.600
 So absolutely. Good question, James. Yeah, thank you. The guy reminded me of this is,

01:13:07.600 --> 01:13:11.120
 it's no good to buy a Cadillac if you can't put gas in it.

01:13:11.120 --> 01:13:20.480
 If you can't take care of it, then why get the car in first place? That's, you know. Sure, absolutely.

01:13:20.480 --> 01:13:26.560
 Other questions for me, I'm going to certainly pass the controls and Mike back to Gary to close

01:13:26.560 --> 01:13:30.480
 tonight, but I want to open the floor for any thoughts, comments, questions you have for

01:13:30.480 --> 01:13:37.520
 for me this evening. I mean, just as a thought from me, a lot of these seem to be dovetailing

01:13:37.520 --> 01:13:45.920
 together. No, I mean, the rental and the resale and it's like, it's not an either or proposition,

01:13:45.920 --> 01:13:51.600
 right? I mean, all these dovetailing together, there's no reason why we can't have community

01:13:51.600 --> 01:13:59.840
 events and the resale and you know, it's a it's a it's a great exercise and made my head hurt,

01:13:59.840 --> 01:14:07.920
 but I appreciate that where you're going. Yeah. Also is, I'm trying to keep my personal experiences

01:14:07.920 --> 01:14:13.440
 out of it that I know I see what I saw in the past and how I've worked in the past with different

01:14:13.440 --> 01:14:21.200
 groups. This is a great exercise. I appreciate you doing this. Yeah, you bet. You bet. Thank you,

01:14:21.200 --> 01:14:25.840
 Jerry. David? Yeah, just to add on to that, I think one of the challenges I think probably all of us

01:14:25.840 --> 01:14:32.800
 have with it is it's very difficult to to kind of eliminate importance because it has nothing to do

01:14:32.800 --> 01:14:37.520
 with how important it is, you know, from this exercise and that's it. That's kind of a challenge.

01:14:37.520 --> 01:14:42.480
 I know it was for me. Yes, it is. Yeah, absolutely. Absolutely, David. Thank you. That's good. Yeah.

01:14:42.480 --> 01:14:48.560
 And keep in mind, that's why I often emphasize the word ranking and it is about beneficiary and

01:14:48.560 --> 01:14:52.320
 that's why we create service categories. I want you to imagine just for a moment if we would have

01:14:52.320 --> 01:14:57.920
 had service areas like youth sports and adult sports and seniors and it becomes a very different

01:14:57.920 --> 01:15:03.840
 exercise. So categorization as I mentioned earlier as I walked through kind of the, you know, the

01:15:03.840 --> 01:15:09.920
 foundations for tonight, service categories help us diminish social values debates. If I'm a ball

01:15:09.920 --> 01:15:14.400
 player, that may be all I'm interested in, right? That's the most important thing to me. If I go to

01:15:14.400 --> 01:15:18.720
 the senior center, that's the most important thing to me. If I have a child in an afterschool program,

01:15:18.720 --> 01:15:22.880
 that's the most important thing to me. So the categories really level the playing field and

01:15:22.880 --> 01:15:30.080
 it allows us to see things a little differently. So yeah, you're spot on. Frances? Simply stated,

01:15:30.080 --> 01:15:36.320
 thank you for including us in the process. Of course. Yeah, I appreciate your contributions

01:15:36.320 --> 01:15:45.360
 tonight. Absolutely. Alana? Hi, yes. Thanks for having this. One thing I was just thinking about

01:15:45.360 --> 01:15:53.440
 is when we're looking at like the three-legged stool for cost recovery, I see that there's a

01:15:53.440 --> 01:16:01.200
 lot of emphasis on like the social benefits and the fiscal benefits. So I don't see a lot in here

01:16:01.200 --> 01:16:11.040
 about the environmental benefits of the services. So I'm not sure what you mean by the environmental

01:16:11.040 --> 01:16:20.320
 benefits. So we know like we're specifically talking about the benefits of, you know,

01:16:20.320 --> 01:16:26.160
 the resale. I would say that's more of like an economic thing and then the community stuff,

01:16:26.160 --> 01:16:32.160
 kind of like the social stuff. And it's really emphasizing that a lot of the opportunity that

01:16:32.160 --> 01:16:38.800
 the parks has is preserving our nature. Of course. And I understand that's non-monitored open access.

01:16:38.800 --> 01:16:45.680
 You have it as, you know, an option, but just to like clarify that you have to balance the economic,

01:16:45.680 --> 01:16:53.680
 the social, and the environmental throughout. Sure, sure. And yeah, and keep in mind, we weren't

01:16:53.680 --> 01:16:59.200
 speaking in terms of social or economic benefit. This was about does a service align with the common

01:16:59.200 --> 01:17:05.680
 good, which you might perceive that as the environmental benefits to our community, right?

01:17:05.680 --> 01:17:11.360
 The common good versus an individual benefit. So it wasn't, I wasn't, I hope there wasn't a

01:17:11.360 --> 01:17:17.040
 misunderstanding about the beneficiary being the common good versus the individual, because there

01:17:17.040 --> 01:17:21.920
 really wasn't a reference to social benefit or economic benefit. It was about who benefits in

01:17:21.920 --> 01:17:30.400
 your community. Okay. Okay. Can I throw something in just real quick? Yeah. Yeah, please. As you were

01:17:30.400 --> 01:17:38.880
 going through your presentation, the operational costs struck me. Okay. And I remembered how Gary

01:17:38.880 --> 01:17:46.480
 and Drew, as we're going through all these plans, the more native we go and the more natural we go,

01:17:46.480 --> 01:17:52.720
 it's going to cut the operational costs down. I mean, it's going to require less maintenance.

01:17:53.520 --> 01:18:01.120
 And so that's where I was thinking that the environmental aspect, Elena, came in, that as

01:18:01.120 --> 01:18:08.400
 it's designed correctly and how we have input in the design, that's going to be a huge impact on

01:18:08.400 --> 01:18:13.760
 that. Yeah. And what you're speaking about are the costs associated with delivering services,

01:18:13.760 --> 01:18:20.560
 right? So maybe in Alana's case, you know, we're thinking about conservation, preservation efforts

01:18:20.560 --> 01:18:25.840
 that the organization's making. Those become costs associated with providing parks to your community.

01:18:25.840 --> 01:18:30.320
 Yeah, yes. So we don't have, you're going to notice those categories are the deliverables

01:18:30.320 --> 01:18:35.040
 to the community. They're experiences you provide. They're not the costs. So we don't have maintenance

01:18:35.040 --> 01:18:40.000
 costs in there, right? You know, things James was mentioning, those become part of the cost of service

01:18:40.000 --> 01:18:45.360
 analysis, but they're not services you're providing to the community. They're costs associated with

01:18:45.360 --> 01:18:50.000
 delivering those services to the community. Does that make sense? Yeah. They're the costs

01:18:50.560 --> 01:18:56.640
 associated with deliverables, but they can be transferred to another category that we save here,

01:18:56.640 --> 01:19:01.920
 we pay here, right? Yeah, potentially, depending on the cost, yeah. Yeah, we're not paying Peter

01:19:01.920 --> 01:19:07.200
 so much we can get Paul more money, you know, one of those. There you go. Yeah, yeah.

01:19:07.200 --> 01:19:13.600
 Any other questions for me this evening before I turn it back over to Gary?

01:19:13.600 --> 01:19:19.440
 I have no questions, but I'm really glad I don't have Gary's job to make these decisions. So

01:19:20.400 --> 01:19:25.840
 you go, boy. You're good. There you go. There you go. All right. Well, once again, I very much

01:19:25.840 --> 01:19:32.720
 appreciate your time this evening as a pleasure virtually meeting all of you. And it's, I'm happy

01:19:32.720 --> 01:19:37.360
 that you were willing to do this this evening because it really helps strengthen this work

01:19:37.360 --> 01:19:42.000
 for the organization. So thank you. Thank you. Thanks, Jamie. Thanks, Jamie.

01:19:44.720 --> 01:19:50.640
 So Jerry, I guess to follow up your question that this entire process helps guide us and helps with

01:19:50.640 --> 01:19:58.480
 the decision making process when everything from setting our fees to, you know, justifying fee

01:19:58.480 --> 01:20:06.080
 increases or adjustments, you know, continuing with certain programs. So this really helps us

01:20:06.080 --> 01:20:12.720
 make that decision. Everything from staff to board to city council, you know, especially during

01:20:12.720 --> 01:20:21.440
 budgetary processes. So this is a, it's a big map, I guess, for us to help us in that process.

01:20:21.440 --> 01:20:26.800
 Well, that's why we're here, man. Thank you very much. Thank you. Thank you. So we'll definitely be

01:20:26.800 --> 01:20:31.840
 reaching out with you with updates and summaries here in the near future as we kind of wrap up the

01:20:31.840 --> 01:20:40.240
 cohort. But wanted to appreciate everyone's time as this special meeting. And I guess I'll turn

01:20:40.240 --> 01:20:49.040
 it back over to to the chair. Okay, does anybody have anything else today? I love your bus.

01:20:49.040 --> 01:20:56.480
 It's not mine. It's actually my parents. I let them sit here so that I can borrow it.

01:20:56.480 --> 01:21:03.680
 Okay, well, I guess we'll see each other in a couple of weeks. Jamie, thanks again.

01:21:05.200 --> 01:21:10.320
 Bye, everyone. Thank you so much. Bye. Bye. Here.

